Performance TV

Playlists & Series

Shaped By DTC Brands, Ecosystem Embraces Television Ad Attribution: TVSquared’s Smeaton
3 Jun 2019
Cadent’s Troiano Sees Big Growth In Addressable Television
23 May 2019
Comcast Advertising’s Greenwald On The Power Of TV And Local Targeting
21 May 2019
Hulu Will Test New Ad Format Suited To Binge Viewing
1 May 2019
TV Is A Performance Channel, Too: TVSquared’s Kinsella
1 Apr 2019
Comcast Spotlight Enhances Local TV Attribution Via Website Tagging
27 Mar 2019
VAB Projects $2.1 Billion In 2019 Addressable TV Spend: ‘It’s Mature’ Says CEO Cunningham
26 Mar 2019
How OTT Will Clean Up The Ad Experience: GroupM’s Castree
24 Mar 2019
Comscore Raises Curtain On NBCU’s Outcome-Based Movie Campaign Guarantee
7 Mar 2019
TV Now Serves Both Ends Of Ad Funnel: dataxu’s Catanzaro
31 Jan 2019
Television Will Fuel Luggage Provider Away’s Journey Up The Funnel
22 Jan 2019
NBCU’s Effik: Data-Driven Targeting Is ‘Married’ To An Enduring Upfront
15 Jan 2019
As TV Advertising Evolves, New Brands Expect Business Performance: NBCU’s Yaccarino
13 Jan 2019
The Tension Between Cost Efficiency, ‘Proper Business Rationale’: A+E’s Heftman
24 Dec 2018
Video Tops The Performance Stack, But Distribution Too Fragmented: GroupM’s Castree
19 Dec 2018
Giant Spoon Is NBCUniversal’s Invite To The Direct-To-Consumer Table
18 Dec 2018
VideoAmp’s Prasad Discusses Beet Retreat 2018, Event-Level Forecasting
18 Dec 2018
Racing F1 With A Datsun: Furious Corp.’s Swartz On Local TV’s ‘Revenue Leakage’
15 Dec 2018
Fox’s Marchese Weighs The Merits Of Attention Versus ‘Performance’
12 Dec 2018
When Weighing Addressable TV, Think Value Not Complexity: Cadent’s Bologna
5 Dec 2018
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