Performance TV

Outcomes Priced On ‘Cost Per Whatever’: A+E’s Heftman
25 Sep 2019
Performance TV Hikes Ad Prices Despite Audience Decline: SMI’s Fennessy
16 Sep 2019
Horizon’s Campanelli Wants Guaranteed Ad Results
12 Sep 2019
Discovery Takes On 605 For Scaled-Up TV Ad Attribution: Tatta
11 Sep 2019
On TV, D2Cs Can Scale With Balance: NBCU’s Norris & WideOrbit’s Lee
8 Sep 2019
Comcast Reports Big Increase in TV Viewing with VOD Surging 36% Year-Over-Year
5 Sep 2019
Attribution Will Bring ‘Significant’ Ad Spend Back To Local TV: TVSquared’s Kinsella
5 Sep 2019
Overcoming Local TV Inefficiencies: WideOrbit’s Zinsmeister
28 Aug 2019
Three Steps To Unlock Future TV Ads: GroupM’s Castree
22 Aug 2019
Audience Means Outcome: FreeWheel’s Wallach
22 Aug 2019
D2C Tactics Scale Up To Big Brands: NBCU’s Brian Norris
15 Aug 2019
Giving Local TV Digital Super-Powers: Comcast Spotlight’s Condon
12 Aug 2019
Beyond Cars, Comcast’s Instant Impact Goes Large: Brendan Condon
6 Aug 2019
D2C Brands Use TV To Measure Web Visits: CBS’s Ross
31 Jul 2019
Granular TV Attribution Boosts Local Ad Spending: TVSquared’s Kinsella
30 Jul 2019
The Time For TV Performance Is Now: TVSquared’s Kinsella
22 Jul 2019
The Recipe For Performance TV: TCA’s Wollet
15 Jul 2019
Data Fuels Live TV 2.0: Univision’s Mandala
25 Jun 2019
TV Serves Brand & Performance: Marketing Architects’ Hengel
18 Jun 2019
Horizon Next’s Turner On Connecting, Balancing TV Environments
18 Jun 2019