Performance TV

Playlists & Series

Discovery’s Sam Garfield: The Full Force of TV Is Full-Funnel Attribution
19 Nov 2019
VAB’s Cunningham: DTC Brands Reflect the Current State of Television
17 Nov 2019
Advanced TV Is Bringing Back Local Advertising: FreeWheel’s Wallach
5 Nov 2019
Ampersand Calls On TVSquared To Measure TV Ad Outcomes
21 Oct 2019
Impressions Come Easily: Graham’s Barr On TV Ads’ Transition
10 Oct 2019
New TV Ads Currency Gives Parity With Streaming: Rob Hubbard
10 Oct 2019
It’s About Mattering to Consumers, Not Marketing to Consumers: Mondelez’s Williams
6 Oct 2019
Pearle Vision CMO Zarkin: Marketing Can’t Be Everything to Everybody
6 Oct 2019
Employees Want to Work for Companies Driving Change: Citi’s Breithaupt
6 Oct 2019
Hippo Builds Insurance Brand With Local Knowledge: Collins
6 Oct 2019
The New Auto Advertising Is Precise: TEGNA’s Fagan
6 Oct 2019
Effectiveness Drives Ad Load: VAB’s Cunningham On TV
27 Sep 2019
TV Attribution Making Buyers Smarter: TVSquared’s Kinsella
26 Sep 2019
Outcomes Priced On ‘Cost Per Whatever’: A+E’s Heftman
25 Sep 2019
Hulu’s Pause Ads Lift Brands 68%: Helfand
23 Sep 2019
TV Ad Loads Must Shrink: OMG’s Sullivan Wants Networks To Change
18 Sep 2019
Performance TV Hikes Ad Prices Despite Audience Decline: SMI’s Fennessy
16 Sep 2019
Horizon’s Campanelli Wants Guaranteed Ad Results
12 Sep 2019
On TV, D2Cs Can Scale With Balance: NBCU’s Norris & WideOrbit’s Lee
8 Sep 2019
Attribution Will Bring ‘Significant’ Ad Spend Back To Local TV: TVSquared’s Kinsella
5 Sep 2019