Performance TV

Playlists & Series

Peacock Preens For Performance With New Ad Manager

3 May 2022

Incremental CPMs Make Ad Campaigns More Efficient: Samba TV’s Avi Brown

25 Feb 2022

Univision’s Lin Can Tie TV Ad Outcomes To Search Behavior

2 Dec 2021

EDO’s Krim Helps Univision Advertisers Predict The Future

1 Dec 2021

Marketers Can Reach CTV Viewers With Lower-Cost Retargeting: Simpli.fi’s Ryan Horn

6 Oct 2021

More Brands Are Investing in Full-Funnel Ad Strategies: LoopMe’s Simon Stone

4 Oct 2021

How Live Sales Data Changes Course Of Ads In-Flight: IRI’s Pelino On LoopMe Case Study

29 Jul 2021

Customized Ads at Scale Are Key to Optimized Video Campaigns: GroupM’s Liza Davidian

29 Jun 2021

Optimization Lets Marketers Look Forward With Ad Spend: Univision’s Dan Aversano

30 Mar 2021

Tatari’s Todd Gordon: Audience Matters, But Ultimately It’s About Campaign Performance

17 Mar 2021

Streaming Weds TV’s Branding Power with the Performance and the Attribution of Digital, Roku’s Robbins

15 Mar 2021

AdTech is on Fire & Outcome Marketing Could Unlock “Trillions” in Value, Terry Kawaja on the BeetCast

1 Feb 2021

Rebooting Wanamaker: TV Can Now Prove Effectiveness, Ampersand’s Matero Says

24 Jan 2021

In This Climate, Marketers Want Outcomes: LoopMe’s Park

5 Jan 2021

Video Outcomes Can Be Measured: 360i’s Rozen

2 Dec 2020

TV Needs an Impression-Based Currency for Pay-Per-Performance: Sinclair’s Rob Weisbord

1 Dec 2020

TV Can Catapult D2C Brands: Comcast Advertising’s Rothwell

25 Nov 2020

Local News Provides Superior Targeting for ‘Conquesting’: New York Interconnect’s Charlie Holmes

8 Nov 2020

Strong Results from Cable TV Spurred Shift in Media Buys: Grubhub’s Alex Weinstein

23 Sep 2020

Beyond Awareness: TV Advertisers Are Learning New Tricks, Innovid’s Geno Says

20 Jul 2020

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