Performance TV

Playlists & Series

COVID-19 Crunch Will Beckon New TV Advertisers: TransUnion’s Spiegel
5 May 2020
In Pandemic, Brands Tilt To Agility & Performance: Innovid’s Chalozin
1 May 2020
Opportunities To Be Found In TV’s Lockdown: Thinkbox’s Hill
24 Apr 2020
VAB’s Cunningham: How Programmers and Advertisers Are Making the Most of Viewing Spike
19 Apr 2020
TV’s Virus Ad Slump Means Bargain Inventory: Thinkbox’s Clay
9 Apr 2020
TV Viewership is Up as Ad Engagement is Down: EDO’s Kevin Krim
31 Mar 2020
A+E Networks Seeks TV Attribution Next-Gen: Heftman
24 Mar 2020
EDO’s Scott Grunther: Don’t Ignore Insights at the Middle of the Funnel
23 Mar 2020
Simulmedia’s Morgan: We Must Look Beyond Tentpole Events to Reimagine Advertising
19 Mar 2020
Forrester’s Jim Nail: TV Is About to ‘Move Into a Whole Different World’
15 Mar 2020
Addressable TV Is Going National: Beet Retreat Panel
10 Mar 2020
Ad Attribution Figures In TV Upfronts: LiveRamp’s Hoctor
8 Mar 2020
Just Do It: TVSquared’s Kinsella Urges Action On TV Attribution
3 Mar 2020
Linear & Advanced TV Are Better Together: NCSolutions’ Brothers
27 Feb 2020
A+E’s Roseann Montenes: With Client Expectations, There’s No ‘One-Size-Fits-All’
21 Jan 2020
Television Transformation Will Be Driven by Consumer Experience, 605’s Levine
15 Jan 2020
TV News Is Under-Valued, The Solution Is Fewer Ads: BoA’s Paskalis
8 Jan 2020
TVSquared’s Smeaton: Performance Metrics Will Be Paramount in the Coming Year
19 Dec 2019
Linear TV Will Light Up Addressable Ads: Cadent’s Krysczun
10 Dec 2019
Don’t Forget To Feed The Funnel – How ‘Deterministic’ TV Can Build Brands, Too
2 Dec 2019