Performance TV

All Eyes On OTT For TV Upfronts: Tubi’s Fitch
10 Mar 2021
‘Live Sports Are Best Investment for Advertisers’: Fox Sports’ Seth Winter
13 Jan 2021
Fan Attendance Supports TV Viewership of Live Sports: Mindshare’s Gibbs Haljun
12 Jan 2021
‘Lean-Back World of CTV’ Has Different KPIs: Origin’s Freddie Godfrey
12 Jan 2021
Live Sports Are Poised for Big Comeback in 2021: VAB’s Jason Wiese
10 Jan 2021
How COVID-19 Has Reset Targeting Toward Outcomes: PMX’s Bianchi
9 Dec 2020
Local TV Shines As Viewers Seek Pandemic News: Carat’s Martha Matthews
3 Dec 2020
Video Outcomes Can Be Measured: 360i’s Rozen
2 Dec 2020
TV Needs an Impression-Based Currency for Pay-Per-Performance: Sinclair’s Rob Weisbord
1 Dec 2020
Dave Morgan Simulmedia Interview
BeetCast Episode 4: Don’t Write Off Linear TV, Simulmedia’s Dave Morgan
30 Nov 2020
Keep Calm & Advertise On: VAB’s Cunningham
29 Nov 2020
TV Can Catapult D2C Brands: Comcast Advertising’s Rothwell
25 Nov 2020
Local News Provides Superior Targeting for ‘Conquesting’: New York Interconnect’s Charlie Holmes
8 Nov 2020
Driving Ad Measurement Toward Outcomes: NBCU’s Vazirani
25 Sep 2020
‘We’re Rallying to ‘Eventize’ the Super Bowl’: ViacomCBS’s Jo Ann Ross
24 Aug 2020
Beyond Awareness: TV Advertisers Are Learning New Tricks, Innovid’s Geno Says
20 Jul 2020
Getting Ready for Return of Live Sports: Turner’s Frank Wall
9 Jul 2020
‘We Need to Prove TV Can Do More’: 605’s Noah Levine
8 Jul 2020
Valuing Older, Higher-Income Households: Discovery’s Jon Steinlauf
25 Jun 2020
‘We Are Encouraged by the Second Quarter Scatter Market’: NBCU’s Laura Molen
16 Jun 2020