Performance TV

Playlists & Series

Zenith’s Colleen Hotchkiss Calls for Better Media Balance of Performance and Branding

19 Nov 2025

From Protection to Performance: DoubleVerify’s Zagorski on Media’s Changing Market

19 Nov 2025

Icon Media Direct’s Minnie Dimesa: Independence at The ‘Speed of Innovation’

19 Nov 2025

Cannes and Commerce: OMD’s Irving Sees Retail Media Collapsing the Funnel

19 Nov 2025

TV Is Now a Full-Funnel, Data-Driven Powerhouse: Comcast Advertising’s Dawn Williamson

19 Nov 2025

Comcast’s Todd Arata on Building Trust, Balancing Brand with Performance, and the Future of Big-Screen Storytelling

19 Nov 2025

Instacart Demands a Return on Premium Video, Just Like Search

19 Nov 2025

Brands Must Cut Waste and Demand More from Their Marketing: Tinuiti’s Cornfeldt

19 Nov 2025

VML’s Tyler Murray: Over Half of Media Incrementality Comes From Creative. But Everyone Ignores It

19 Nov 2025

Beyond Performance Metrics, Initiative’s DeRiso Champions Fame and Flow

19 Nov 2025

From Lean-Back to Lean-In: LG Ad Solutions Sees TV as a Direct Action Channel

17 Oct 2025

TV’s Role as Performance Medium Is Rapidly Evolving: Mindshare’s Dominick Pace

2 Mar 2025

Kroger’s Cara Pratt: Retail Media Addressability Boosts Ad Effectiveness

28 Oct 2024

New GroupM NA CEO Gerhart Urges Brands To Think Beyond Short-Term Performance

1 Nov 2023

Premium Longform TV: The Most Valuable Asset for Marketers

9 May 2023

Advertisers Can Drive Lower-Funnel Results With CTV: MNTN’s Matt Collins

21 Dec 2022

Major Brands Are Driving Adoption of CTV Advertising: FreeWheel’s Cameron Miille

22 Nov 2022

Acquisitions Broaden Performance Marketing Platform on CTV: MNTN’s Ali Haeri

18 Sep 2022

Advertisers Can Attain 100% Incremental Reach on CTV: Simpli.fi’s James Moore

6 Sep 2022

CTV Enables More Flexibility With Performance Marketing: MNTN’s Chris Contreras

29 Aug 2022

« Previous Page