Performance TV

Playlists & Series

During Turmoil, Out-Spend Your Rivals: VideoAmp’s Metz

13 Jul 2020

‘We Are Encouraged by the Second Quarter Scatter Market’: NBCU’s Laura Molen

16 Jun 2020

VAB’s DeLauro to Advertisers: Maintaining Share of Voice is Essential Now

8 Jun 2020

Opportunities To Be Found In TV’s Lockdown: Thinkbox’s Hill

24 Apr 2020

PCH’s Bagdasarian: Data at Scale Is a Competitive Advantage for Targeted Advertising

30 Jan 2020

Ampersand Calls On TVSquared To Measure TV Ad Outcomes

21 Oct 2019

Hippo Builds Insurance Brand With Local Knowledge: Collins

6 Oct 2019

Performance TV Hikes Ad Prices Despite Audience Decline: SMI’s Fennessy

16 Sep 2019

The Time For TV Performance Is Now: TVSquared’s Kinsella

22 Jul 2019

The Recipe For Performance TV: TCA’s Wollet

15 Jul 2019

Creative Testing Unleashes Marketing Architects, Hultgren Says

14 Jun 2019

Local TV Advertisers Find Results In Measurement: TVSquared’s Kinsella

7 Jun 2019

Comcast’s Zapata: Data-Driven Outperforms Constricted TV Buys

4 Jun 2019

Shaped By DTC Brands, Ecosystem Embraces Television Ad Attribution: TVSquared’s Smeaton

3 Jun 2019

dataxu, Sorenson Integration Reduces Addressable TV Speed Barriers

10 Sep 2018

Assembly’s Villegas Traces The Arc Of Direct Response To Addressable TV

30 Jul 2018

GroupM’s Irwin Gotlieb Predicted A Future Of Performance, Outcomes And Data Granularity

8 Apr 2018

Follow Ads From TV To Web: TVSquared’s O’Reilly

8 Nov 2017

Combining Linear And Digital Ads Boosts ROI: Videology Research

9 Jun 2016

GE Shuns GRP Buys, Likes To Purchase Behavior

9 May 2016

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