Performance TV

Playlists & Series

Creative Optimization Boosts Attention to Ads: GroupM Nexus’s Nicola Lewis

19 Nov 2025

CTV Advertising Needs Better Pricing for Brands: OMD’s Kelly Metz

19 Nov 2025

Roku’s Zografakis Sees Ad Outcomes Driving Retail Media’s CTV Interest

19 Nov 2025

Shoppable TV & Performance Storytelling: LG’s Marlow On A Boom Year For CTV Ads

19 Nov 2025

Navigating the Outcome-Driven Future of Connected TV Advertising: Moloco’s Richardson

19 Nov 2025

Comscore’s Bagdasarian: Linear TV Must Be Part of the Performance Story

19 Nov 2025

Outcomes Are Best Barometer of TV Advertising: A+E’s Roseann Montenes

19 Nov 2025

Magnite’s Diamond Looks Ahead To Beet Retreat Berkshires

19 Nov 2025

Roku Focuses on Performance and Outcomes as Streaming Matures

19 Nov 2025

Horizon Sees Increased Flexibility, Programmatic Acceleration in Upfronts

19 Nov 2025

Dual-Screen TV Helps Brands Run Performance Campaigns: Telly’s Bob Ivins

19 Nov 2025

‘An Inspiring Underdog’: Dentsu’s Cara Lewis on Addressable TV’s Growth

19 Nov 2025

CTV Interaction With Viewers Is Poised for Growth: Moloco’s Jake Richardson

19 Nov 2025

Measuring TV Outcomes Makes for ‘Fair Contest’ With Digital: ITV’s Modha

19 Nov 2025

Simplify and Make Direct Connections: FreeWheel’s McKee has a Prescription for Streaming TV

19 Nov 2025

AI Can Help TV Emulate Mobile, Social Ad Success: Tubi’s Fitch

19 Nov 2025

Albertsons Bullish on CTV for Full-Funnel Effectiveness

19 Nov 2025

Albertsons Media Collective’s Liz Roche: Personalized, Scalable CTV Key to Performance

19 Nov 2025

Paramount’s Scoles: Outcomes-Based Measurement Will Dominate, TV Is At the Table

19 Nov 2025

CTV Offers Early-Stage Brands Targeted Reach, Premium Environment, Says ŌURA’s Reynolds

19 Nov 2025

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