Performance TV

Playlists & Series

Dave Morgan Simulmedia Interview
BeetCast Episode 4: Don’t Write Off Linear TV, Simulmedia’s Dave Morgan
30 Nov 2020
TV Can Catapult D2C Brands: Comcast Advertising’s Rothwell
25 Nov 2020
Local News Provides Superior Targeting for ‘Conquesting’: New York Interconnect’s Charlie Holmes
8 Nov 2020
TV Measurement Is Up For Grabs: Ivins Joins TVSquared
13 Oct 2020
Strong Results from Cable TV Spurred Shift in Media Buys: Grubhub’s Alex Weinstein
23 Sep 2020
REWIND: ‘Second-Screening’ Will Be Key for Sports Coverage: Disney’s Rita Ferro
27 Aug 2020
Younger Viewers Lure More Brands to CNN: WarnerMedia’s Katrina Cukaj
20 Jul 2020
Beyond Awareness: TV Advertisers Are Learning New Tricks, Innovid’s Geno Says
20 Jul 2020
During Turmoil, Out-Spend Your Rivals: VideoAmp’s Metz
13 Jul 2020
Getting Ready for Return of Live Sports: Turner’s Frank Wall
9 Jul 2020
‘We Need to Prove TV Can Do More’: 605’s Noah Levine
8 Jul 2020
‘We Are Encouraged by the Second Quarter Scatter Market’: NBCU’s Laura Molen
16 Jun 2020
Scatter Market Is Rebounding Into Third Quarter: ViacomCBS’s Ross
15 Jun 2020
‘We Need the Upfront to Move From the 20th to the 21st Century’: Essence’s Gerber
15 Jun 2020
Delay the TV Upfronts: Mastercard’s Rajamannar, P&G’s Pritchard, ANA Urge a Transformed Marketplace
10 Jun 2020
VAB’s DeLauro to Advertisers: Maintaining Share of Voice is Essential Now
8 Jun 2020
How TV Sellers Can Maximize Yield by Hedging Their Bets: #BeetU, Session 7
27 May 2020
Comcast’s Effectv is “Mapping to Business Outcomes” for Local Advertisers
27 May 2020
How Linear TV Sellers Should Respond to the COVID-19 Crisis: #BeetU, Session 5
12 May 2020
Why the TV Advertising Industry Will Embrace Consolidated Measurement: #BeetU, Session 4
5 May 2020