Performance TV

EDO’s Krim Helps Univision Advertisers Predict The Future
1 Dec 2021
panel recordings advertising week new york 2021
Our Report from Advertising Week Where TV Measurement was Center Stage
25 Oct 2021
Addressability Is Efficacy: EDO’s Weiss On Targeting & Performance
18 Oct 2021
Streaming Video Has Bigger Role in Media Mix: Icon Media’s Minnie Dimesa
14 Oct 2021
Marketers Can Reach CTV Viewers With Lower-Cost Retargeting: Simpli.fi’s Ryan Horn
6 Oct 2021
More Brands Are Investing in Full-Funnel Ad Strategies: LoopMe’s Simon Stone
4 Oct 2021
CTV Drives Reach, Results for Brands: Execs from Pixability, Essence, Saucony
7 Sep 2021
Demand Grows for Outcomes-Based Ad Metrics: Roku’s Gaurav Shirole
9 Aug 2021
‘There’s a New Paradigm for Brand Integrations on TV’: MediaScience’s Duane Varan
19 Jul 2021
Irwin Gotlieb Predicts Troubling Tipping Point for TV Ad Pricing
9 Jul 2021
#BeetCast: Irwin Gotlieb Sees Crisis in Television Ad Pricing Ahead
6 Jul 2021
Customized Ads at Scale Are Key to Optimized Video Campaigns: GroupM’s Liza Davidian
29 Jun 2021
Ad-Supported TV Faces Major Threat Amid Shift in Viewing Habits: Essence’s Adam Gerber
21 Jun 2021
Univision’s Riess Urges All Brands to Invest in Spanish Language Media
2 Jun 2021
CTV Advertising Helps to Drive Purchase Intent: Saucony’s Grace Smith
10 May 2021
AVOD Is ‘Huge Piece’ of TV/Video Mix for Advertisers: Camelot’s Erika Newsom
13 Apr 2021
Optimization Lets Marketers Look Forward With Ad Spend: Univision’s Dan Aversano
30 Mar 2021
Prove It: Why AVOD Ad Sellers Are Winning, Says TVSquared’s Kinsella
22 Mar 2021
Tatari’s Todd Gordon: Audience Matters, But Ultimately It’s About Campaign Performance
17 Mar 2021
Streaming Weds TV’s Branding Power with the Performance and the Attribution of Digital, Roku’s Robbins
15 Mar 2021