Verification

Validated Ad Interactions Support Viewer Attention Metrics: Infillion’s Gena Schirer
14 Aug 2024
IAS CEO: Safeguard Your Brand in the Era of AI-Powered Misinformation
12 Aug 2024
IAS’ Ziegler Brings AI To The Fight For Brand Safety
6 Aug 2024
CTV Ad Duplication Frustrates Viewers: Publica by IAS’s Wilhite
30 Jul 2024
DoubleVerify’s Zagorski Urges Responsible Response To Rise Of AI Concerns
18 Jan 2024
CTV Must Find Right Balance in Data-Sharing with Marketers: Kinesso’s Jean Fitzpatrick
16 Jan 2024
Identity Resolution Is Key to Better Ad Targeting: Adstra’s Emily Kistner
8 Jan 2024
Transparency Will Help CTV Ad Marketplace to Grow: OpenX’s Andy Hammond
19 Dec 2023
FreeWheel & VAB Checklist Aims To Smoothe Path To Premium TV Ads
14 Dec 2023
Data Underpin Brand-Safety, Ad Viewability Goals: PepsiCo’s Zach Lain
29 Nov 2023
Cleaning Up CTV: OpenX Aims To Make Biddable TV Trustworthy
20 Nov 2023
One Transparency Standard Needed for Premium Video Industry: VAB’s Cunningham
23 Oct 2023
Sustainability Is Achieved With Group Effort: Sharethrough’s Ben Skinazi & Ad Net Zero’s John Osborn
14 Aug 2023
Lazy Load & SupplyChain Nodes: IAB Tech Lab Aims To Green The Ad Landscape
7 Aug 2023
Quigley Simpson’s Marsden: Ad Fraud Remains “a Huge Problem”
30 Jun 2023
Currency Must Catch-Up To Measurement With Collaboration: iSpot.tv’s Muller
25 May 2023
Pay Attention: TVs That Watch Viewers Could Help Prove Ad Effectiveness
27 Dec 2022
How Reading Viewers’ Faces Can ‘Calibrate’ TV Measurement Data
21 Dec 2022
CTV Can Halt Ad Fraud With Lessons From Past: IAB Tech Lab’s Jill Wittkopp
15 Dec 2022
Tech Integration Helps to Stop CTV Ad Fraud: Samsung’s Aubriana Lopez
13 Dec 2022
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