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Verification

Connected TV Can Learn Measurement From Mobile: DoubleVerify’s McLaughlin
7 Oct 2020
Stopping CTV Ad Fraud In Its Tracks: SpotX’s Frizzell
6 Oct 2020
TV Viewability Is Not Guaranteed: DoubleVerify CEO Zagorski
29 Sep 2020
Russia Not Getting Reach As Facebook and Twitter Tighten Controls; The Problem is Homegrown: Washington Post’s Dwoskin
3 Sep 2020
Rise Of The TV Bots: How Fraudulent Apps Are Poaching CTV Ads
25 Aug 2020
Marketers Seek More Insights on Programmatic Ads: Forrester’s Joanna O’Connell
16 Aug 2020
Measuring CTV Ads Takes People & Data Science: Survata’s Kelly
10 Aug 2020
Three Ways Connected TV Ad Fraud Is ‘Swelling’: DoubleVerify’s Ross
29 Jun 2020
COVID-19 Will Drive AVOD & Fraud: IAS’ Marlow
11 Jun 2020
In Pandemic, Ad Buyers Seek Programmatic Transparency: Amino’s Luttrell
9 Jun 2020
Don’t Avoid News, Semantics Can Help: Publicis’ Cohen
7 Jun 2020
Is The Tide Turning On Keyword Blocking? IAB’s Cohen Hopes So
4 Jun 2020
News Is Brand-Safe: 4As’ Kaplowitz
1 Jun 2020
COVID-19 Keyword Blocking Is Down 88%: IAS’ Utzschneider
28 May 2020
Publishers Can Avert “Blunt” Keyword Blocking: Integral Ad Science’s Chance Johnson
22 May 2020
Advertisers Warming to News Investment as “Positive Associations” Emerge, GroupM’s Joe Barone
20 May 2020
From “Axe to Scalpel,” Brand Safety and Suitability Gets More Refined, Dentsu’s David Murnick
18 May 2020
IAB UK Wants An End To Advertisers’ News Lockdown: Mew
5 May 2020
In Covid Crisis, Hoax Sites Proliferate, NewsGuard’s Steve Brill
20 Apr 2020
Don’t Block News, Get More Granular: IAS’ Utzschneider
2 Apr 2020