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Attention Metrics

Creative Optimization Boosts Attention to Ads: GroupM Nexus’s Nicola Lewis
21 Dec 2023
Diageo’s Teske Wants Faster, Better Ad Data
28 Sep 2023
Audio Creates Highest Level Of Attention: Dentsu’s Lewis
7 Sep 2023
Ad Overexposure on Connected TV Harms Brands & Streaming Platforms: Magna’s Kara Manatt
22 Aug 2023
Media Context Has Key Role in People’s Attention to Ads: Fireside Chat with OMD’s Chrissie Hanson and Teads’s Monique Pintarelli
21 Aug 2023
‘Signal Loss is Driving Innovation’: Teads President Monique Pintarelli
16 Aug 2023
Zenith’s Rolli Wants To Up-End Attention Norms To Popularize Interactive Video
8 Aug 2023
Measuring Attention to Ads Has Greater Meaning with Outcomes: Lumen’s Michael Follett
8 Aug 2023
Attention Metrics Are Key Indicators of Ad Campaigns: OMD USA’s Britt Cushing
3 Aug 2023
Transacting on Attention to Ads Is Coming: NBCU’s Zach Chapman
1 Aug 2023
Operationalizing Attention to Drive Better Outcomes: OMD USA’s Chrissie Hanson
27 Jul 2023
Attention Metrics Help to Evaluate Media Strategy: Mars’s Ron Amram
26 Jul 2023
AI, Attention Are Among Key Cannes Themes: Teads’ Jeremy Arditi
13 Jul 2023
Active Attention Is The New Frontier For KERV’s Wolff
13 Jul 2023
Attention Metrics, Clean Rooms Are Key Ad Tools: Havas’s Mike Bregman
11 Jul 2023
Attention & Creativity Under The Microscope: Yahoo’s Ordemann
21 Jun 2023
Teads’ Brown: Attention Can be a Proxy for Outcomes – But the Industry Needs to Get Prepared
23 May 2023
Attention Can Drive Omnichannel Results: Teads’ Pintarelli
10 May 2023
How Attention Fuels Ads At The Gas Pump: GSTV’s McCaffery
30 Mar 2023
‘Meaningful’ Technology Is Core of Our Agency Model: Havas’s Mike Bregman
28 Mar 2023