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Attention Metrics

Measuring Attention to Ads Has Most Meaning in Sales Results: Carat’s Michael Law
26 Jul 2022
Dynamic Ad Creative Helps Capture Viewer Attention: Mediaocean’s John Nardone
15 Jul 2022
Kroger Pilots Dentsu’s Attention Metric As An Upgrade Over Viewability
12 Jul 2022
Teads’ Pintarelli Pays Attention To Making Attention Pay
7 Jul 2022
Measuring People’s Attention to Ads Includes All Their Senses: dentsu Media’s Doug Rozen
7 Jul 2022
Viewer Attention Metrics & Contextual Ads Drive Results for Brands: Publicis’s Jason Tonelli
26 Apr 2022
Contextual Ads, Attention Metrics Are Remaking Digital Media: Havas’s Jonathan Waite
5 Apr 2022
GumGum’s Phil Schraeder on Contextual and Creative: The Answer to Attention Gap
16 Mar 2022
Consumer Attention Is Key to Better Campaign Outcomes: OMD’s Chrissie Hanson
8 Feb 2022
Content and Context Work Together for Effective Advertising: OMD’s John Osborn
19 Jan 2022
The New Laws Of The Attention Economy: OMD’s Hanson
12 Jan 2022
What Is Attention Worth? Dentsu’s Rozen Cracks The Code With EACPM
10 Jan 2022
Dwindling Ad Supply Drives Need for Innovative Formats: GroupM’s Adam Gerber
2 Dec 2021
Digital Ad Metrics Have Hit ‘All-Time Low’: OpenSlate’s Lynda Clarizio
22 Nov 2021
TV Measurement Needs to Track ‘Whole Viewing’: TVision’s Yan Liu
27 Oct 2021
IAB UK Wants An End To Advertisers’ News Lockdown: Mew
5 May 2020
Dentsu’s Maggie Zhang: ‘Measurement Is Not Just the Output’
25 Feb 2020
Attention May Be The Most Important Metric Of All: TVision Insight’s McGuinness
9 Feb 2020
Samba TV Ready For Big European Splash In 2020
16 Dec 2019
From ‘Negative Reach’ To Positive Results: PHD’s Koziarski
9 Dec 2019