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Attention Metrics

Connected TV Must Overcome Fragmentation: Samba TV’s Bourget
2 Oct 2019
It’s About Time: Xandr’s Relevance Examines Consumer Attention
5 Sep 2019
After Transparency, Attention Needs Addressing: PubMatic’s Linville
5 Sep 2019
Putting “Attention” Back In The Driving Seat: Joe Marchese on His New Moves
9 Aug 2019
true[X] Extending Uplift Measurement To CTV, Publishing Partners: CEO Midha
2 Jun 2019
Hulu Will Test New Ad Format Suited To Binge Viewing
1 May 2019
Re-Thinking TV Ad Load: NBCU, A+E, TiVo & NCC Tell Forrester’s Joanna O’Connell
21 Jan 2019
Fox’s Marchese Weighs The Merits Of Attention Versus ‘Performance’
12 Dec 2018
Low Digital Ad Engagement Rates Show The Complexity Of Change: Forrester’s O’Connell
3 Dec 2018
Criteo’s Spilman: Xandr’s Relevance Is ‘Right Time, Right Message’
1 Oct 2018
TV Is On Top, Digital Saturates Quickly: Ebiquity’s Campbell
1 Oct 2018
A ‘Resurgent’ comScore Plans Currency, Planning Solutions: CEO Wiener
19 Sep 2018
AT&T’s Ad Group Spotlights The “Attention Economy” as it Prepares September Launch
7 Aug 2018
true[X]’s Midha Revels In Vogue For Lower Ad Load
24 Jun 2018
Engagement Is Proof Of Attention: Fox’s Marchese
19 Jun 2018
The Next Frontiers For true[X]: Voice Activation, Engagement Ads In Live Events
14 Jun 2018
Fox’s Joe Marchese Explains The ‘Two-Step Process’ Of TV Advertising ROI
7 Jun 2018
Beyond ’30’: Best Practice On Shorter Ads, From FreeWheel’s Rothwell
20 May 2018
Consumer Ad Attention Key To Digital/TV Convergence: Consultant Joan Fitzgerald
Consumer Ad Attention Key To Digital/TV Convergence: Consultant Joan Fitzgerald
1 Jan 2018
Attention Is The Blinding Power Of Premium Video: VAB’s Cunningham
Attention Is The Blinding Power Of Premium Video: VAB’s Cunningham
11 Oct 2017