Measurement

Playlists & Series

TV Ad Buying to Become More “Digital,” Forrester’s Glantz

19 Nov 2025

Nielsen Exploring New Tools for Multi-Screen Effectiveness Measurement with Vizu Acquisition

19 Nov 2025

Effective Video Measurement within 24 Months, Predicts McCann’s Racic

19 Nov 2025

Nielsen Expands Online Campaign Ratings to More than a Dozen Ad Platforms

19 Nov 2025

Akamai Has New Video Diagnostic Tools to Analytics Offering

19 Nov 2025

Improved Video Playback Can Double Viewing Time, Conviva Says

19 Nov 2025

Brands Willing to Pay Blended Pricing Models for Video, Ogilvy’s Doug Scott Says

19 Nov 2025

“Voting Off” Shows Are Top Social TV Performers, Optimedia Study Finds

19 Nov 2025

Targeting Used in 80% of Video Ads in UK, Videology Study Finds

19 Nov 2025

News Execs: Publishers To Create More SEO Friendly Video Content

19 Nov 2025

Online Video Data Transparency Can Drive Brand Innovation, VideoHub’s McEttrick

19 Nov 2025

VOD Ads Drive Brand Lift, Engagement, BlackArrow Finds

19 Nov 2025

Online Video Biz Should Adopt TV Metrics, Yahoo’s Jason Dimberg

19 Nov 2025

Social Buzz for Television is Soaring, Trendrr CEO

19 Nov 2025

Ad Industry Chief Nancy Hill Bets on TV Ad Insertion, Refined Metrics

19 Nov 2025

Digital Video Needs Better Targeting, Metrics on Front End & Back End

19 Nov 2025

comScore Media Evangelist on Monetizing Web Video: Increase Ad Load and Embrace Brand Advertising

19 Nov 2025

VideoHub-Nielsen Partnership Brings GRP Common Currency to Online Video

19 Nov 2025

Nielsen Tracking Over-the-Top Viewing

19 Nov 2025

Online Video Shop DBG Partners with Zooey Deschanel’s Hello Giggles on The Single Life

19 Nov 2025

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