Measurement

Playlists & Series

For Co-op, Real-World Stores are the Real Retail Media Hub
4 Nov 2025
Advanced TV Turns Awareness Into Measurable Action: Swoop’s Kate Ludwig
3 Nov 2025
MRI-Simmons’ Conor Burgess: FAST Channels Remain ‘Underserved’ for Measurement and Targeting
3 Nov 2025
Samsung Ads’ Courtney Howell: Native TV Placements Capture 11 Minutes of Daily Decision Time
29 Oct 2025
Beyond Performance Metrics, Initiative’s DeRiso Champions Fame and Flow
29 Oct 2025
Mondelēz’s Cristina Marinucci: ‘Momentum Over Perfection’ Breaks Data Silos
28 Oct 2025
Amex Banks On New Ads Platform To Boost Incremental Sales
22 Oct 2025
Ad Metrics Create the Web We Deserve, Adelaide’s Guldimann Warns
21 Oct 2025
TikTok Tackles Attribution’s Blind Spot, Starting With Google Analytics
15 Oct 2025
Horizon Media’s Alex Stone: Gaming Remains Underrepresented When It Comes to Ad Spend
5 Oct 2025
Standardization Is Key to Linking Retail Media to Real-World Sales: IAB’s Collin Colburn
22 Sep 2025
IPG Mediabrands’ Holly Yonosko: Brands Must Abandon Vanity Metrics
14 Sep 2025
Circana’s Cara Pratt: ROI Clarity Trumps Speed and Precision as Company Integrates Two Major Acquisitions
9 Sep 2025
T-Mobile’s Andrea Zapata: ‘Nobody’s Solved Measurement. But Our Mobility Data Gets Us Closer’
3 Sep 2025
Leaders from PMG, Simulmedia, Mobian and Attain Debate Advertising’s Next Frontier: Meaningful Outcomes, Not Messy Metrics
26 Aug 2025
‘Investment-Led Creativity’ Helps Brands Maximize Impact of Advertising: Zenith’s Heather Sparks
24 Aug 2025
Retail Media’s Growing Pains: Experts from Dentsu, Instacart and The Trade Desk Discuss Complexity and Collaboration
19 Aug 2025
Retail Media Must Prove Its Value Through Incremental Reach and Outcomes: Instacart’s Adam Silverblatt
18 Aug 2025
Beyond the First-Party Data Rush, the Real Work Is Making It Smart
17 Aug 2025
Retail Media Leaders from Criteo, Best Buy, Mindshare and HEB Share Insights on Innovation
13 Aug 2025