Measurement

Marketers Must Demand Data Access and Build Trust to Power AI and Attribution: ANA’s David Fogarty
12 Nov 2025
Respectful Ads and Contextual Storytelling Drive Results: Horizon’s Alex Stone
5 Nov 2025
For Co-op, Real-World Stores are the Real Retail Media Hub
4 Nov 2025
Advanced TV Turns Awareness Into Measurable Action: Swoop’s Kate Ludwig
3 Nov 2025
MRI-Simmons’ Conor Burgess: FAST Channels Remain ‘Underserved’ for Measurement and Targeting
3 Nov 2025
Ad Metrics Create the Web We Deserve, Adelaide’s Guldimann Warns
21 Oct 2025
TikTok Tackles Attribution’s Blind Spot, Starting With Google Analytics
15 Oct 2025
Connecting Commerce to Storytelling: How Dick’s Sporting Goods Is Redefining In-Store Media
14 Oct 2025
Horizon Media’s Alex Stone: Gaming Remains Underrepresented When It Comes to Ad Spend
5 Oct 2025
Standardization Is Key to Linking Retail Media to Real-World Sales: IAB’s Collin Colburn
22 Sep 2025
TV’s Emotional Reach and Data Advances Drive Healthcare Marketing Impact: Swoop’s Quinn Borsuk
21 Sep 2025
IPG Mediabrands’ Holly Yonosko: Brands Must Abandon Vanity Metrics
14 Sep 2025
Circana’s Cara Pratt: ROI Clarity Trumps Speed and Precision as Company Integrates Two Major Acquisitions
9 Sep 2025
T-Mobile’s Andrea Zapata: ‘Nobody’s Solved Measurement. But Our Mobility Data Gets Us Closer’
3 Sep 2025
Lou Paskalis: Data Budgets will Grow Faster Than Ad Spending as Recession Fears Loom
28 Aug 2025
Leaders from PMG, Simulmedia, Mobian and Attain Debate Advertising’s Next Frontier: Meaningful Outcomes, Not Messy Metrics
26 Aug 2025
WPP Media’s Lauren Lavin: Retail Media Networks Face Consolidation as ‘Grading Your Own Homework’ Era Ends
25 Aug 2025
Retail Media Must Prove Its Value Through Incremental Reach and Outcomes: Instacart’s Adam Silverblatt
18 Aug 2025
Beyond the First-Party Data Rush, the Real Work Is Making It Smart
17 Aug 2025
Retail Media Leaders from Criteo, Best Buy, Mindshare and HEB Share Insights on Innovation
13 Aug 2025