Measurement

Retail Media Needs Accountability and Standardization, says Albertsons’ Liz Roche
11 Aug 2025
T-Mobile’s Cherian Thomas: We Can Finally Tell You If the Register Rang
10 Aug 2025
From Digital to Physical: Uber Advertising Campaigns Leverage Utility and Emotion
5 Aug 2025
The Answer to Ad Tech’s Complexity Is One Word, Says FreeWheel’s Merriweather
4 Aug 2025
Brands Must Cut Waste and Demand More from Their Marketing: Tinuiti’s Cornfeldt
23 Jul 2025
VML’s Tyler Murray: Over Half of Media Incrementality Comes From Creative. But Everyone Ignores It
23 Jul 2025
Breaking Down Silos Between Online and In-Store Data: Instacart’s Morgan O’Hara
20 Jul 2025
Marketers Need Simpler, Smarter Paths to Audience Insights: TransUnion’s Brian Silver
15 Jul 2025
Attain’s Brian Mandelbaum: to Break ‘Performance vs. Branding,’ Focus on Accountability
15 Jul 2025
Perion’s Tal Jacobson: CMOs Still Can’t Show CFOs What Their Media Dollars Actually Do
14 Jul 2025
Streaming Surpasses Linear, but Ad Challenges Persist: Simulmedia’s Dave Morgan
8 Jul 2025
LiveRamp’s Frederick Stanichev: Privacy Is a Competitive Advantage for Brands
6 Jul 2025
AI, Identity and Blurring of Digital and Physical Worlds Drive Retail Media’s Future, Say Uber, Albertsons and Epsilon Leaders
6 Jul 2025
Albertsons’ Mintz: To Prove Their Value, Agencies Must Close the Loop With Retail Data
2 Jul 2025
Quan Media’s Brian Rappaport on Out of Home’s Staying Power — Plus Details On New Tradition Alliance
2 Jul 2025
Instacart Demands a Return on Premium Video, Just Like Search
25 Jun 2025
Data Creates Serendipity that Makes Brands Heroes: Uber Advertising’s Edwin Wong
19 Jun 2025
The Year of Simplicity: IPG’s Owen Seeks Measurement Solution to Retail Media’s Proliferation
18 Jun 2025
Cannes and Commerce: OMD’s Irving Sees Retail Media Collapsing the Funnel
10 Jun 2025
Cint’s Robinson: Measurement Is Key as Ad Ecosystem Gets More Crowded
4 Jun 2025