Measurement

Playlists & Series

WPP’s 24/7 Real Media Ad Platform Integrates Panache’s Video Ad Formats

19 Nov 2025

Samsung Touts Advertising Opp on Landing Page of Smart TV’s

19 Nov 2025

YuMe and Samsung in Pact to Power and Analyze Video Ads on Smart TV’s

19 Nov 2025

Marketers Demand Tailored Online Video Engagement Metrics, Digitas’ Dave Marsey

19 Nov 2025

MSNBC.com Has High Video Ad Completion Rates When Consumers Select

19 Nov 2025

Reach, GRP Vital Metrics for Online Video Buys, Says ZenithOptimedia’s Kiernan

19 Nov 2025

Engagement Around Online Video Drives Sales and it is Measurable, Digitas’ Dave Marsey

19 Nov 2025

Vizu Touts Real-Time Brand-Lift Data for Online Video Advertising

19 Nov 2025

Ooyala Mines Facebook for Deep Analytics Around Video Performance

19 Nov 2025

AOL’s Video Chief on Growing Video Views, Ad Revenue

19 Nov 2025

Media Buyers Crave Online Video GRP, Nielsen Rolls Out Online GRP Measurement

19 Nov 2025

Horizon, Agencies Eager for Three-Screen Measurement

19 Nov 2025

Nielsen Says Cable Subs Rising, Online Video Viewing by Recent Grads Rising Too

19 Nov 2025

Blip.tv Claims Higher Ad Completion Rates

19 Nov 2025

Nielsen Rolls out GRP Measurement for Online Video

19 Nov 2025

Measuring Video Impact as Gross Rating Point (GRP) Will Soon be “Inappropriate,” Digitas’ Jordan Bitterman

19 Nov 2025

WPP’s Kantar Video Teams Open Amplify to Track Social Buzz Around Video

19 Nov 2025

Why Sir Martin Can’t Move Clients to Online Video — Lack of Standards, Says WPP’s Bill Lederer

19 Nov 2025

The Missing Link: Madison Avenue Does Not Fully Understand the Value of Online Video, IAB’s Steve Sullivan

19 Nov 2025

Big Growth in Online Video Viewing by Women is Encouraging, Zenith’s Michael Turcotte

19 Nov 2025

« Previous Page