Measurement

Playlists & Series

CTV Measurement Is Rapidly Evolving to Show Outcomes: Havas Media’s Parvati Vaish
18 Mar 2025
Purchase Data Emerges as Critical Currency for CTV Measurement: Affinity Solutions’ Damian Garbaccio
16 Mar 2025
Advanced Identity and Measurement Bring Clarity to Chaotic Ad Market: TransUnion’s Dave Oliveira
11 Mar 2025
Digitas’ Faraci: AI Measurement Still in Beta but Evolving Fast
4 Mar 2025
Paramount’s Scoles: Outcomes-Based Measurement Will Dominate, TV Is At the Table
4 Mar 2025
Traveler Media Takes Off: TransUnion’s Julie Clark on Measuring a Moving Target
3 Mar 2025
TV’s Role as Performance Medium Is Rapidly Evolving: Mindshare’s Dominick Pace
2 Mar 2025
Converged TV Demands Holistic Video Advertising Strategy: Mediahub’s Michael Piner
18 Feb 2025
Measurement Transparency Helps to Track Ad Outcomes: Home Depot’s Zachary Darkow
12 Feb 2025
Mediabrands’ Bosetti: Holistic Measurement Essential for Converged TV Success
6 Feb 2025
AI Can Help TV Emulate Mobile, Social Ad Success: Tubi’s Fitch
3 Feb 2025
Media Buying Is Major Opportunity for Ad Agencies Amid Market Shifts: Madison and Wall’s Brian Wieser
2 Feb 2025
Scale and Usability to Fuel Retail Media’s Growth: Criteo’s Gleason
30 Jan 2025
Measuring TV Outcomes Makes for ‘Fair Contest’ With Digital: ITV’s Modha
30 Jan 2025
Consumer Insights Grow More Valuable Amid CTV’s Fragmentation: Merkle’s Pete Stein
28 Jan 2025
Roku Opening Up to Data Partnerships: VP Sarah Harms
27 Jan 2025
Attention Metrics Help Advertisers Pick Better Media: Havas’ Waite
21 Jan 2025
WBD’s Steinhauser: Data Aggregation Enables Fluid Cross-Platform Audience Buying
20 Jan 2025
Disney’s Barnes Sees Programmatic Dominating Advertising
20 Jan 2025
CTV’s Upgrades in Audience Metrics Will Drive More Ad Spending: TelevisaUnivision’s Dan Aversano
20 Jan 2025