Measurement

Playlists & Series

CNN Has Record Video Streams in March
CNN Has Record Video Streams in March
24 Apr 2008
Obama Beats Clinton in Online Video Streams by 3-1, Nielsen……Obama’s Online Video Strategy is “More Agressive,” CNN’s John King
Obama Beats Clinton in Online Video Streams by 3-1, Nielsen……Obama’s Online Video Strategy is “More Agressive,” CNN’s John King
22 Apr 2008
Big Breakthough: Adobe Tracks Consumption of Downloaded Video
Big Breakthough: Adobe Tracks Consumption of Downloaded Video
16 Apr 2008
YouTube Has Most Viewers Outside the U.S., Google’s David Eun…YouTube Readies Analytics Tool, Report
YouTube Has Most Viewers Outside the U.S., Google’s David Eun…YouTube Readies Analytics Tool, Report
3 Mar 2008
Cost Per Impression Payment “Doesn’t Make Sense for Video,” Yahoo!’s Rebecca Paoletti Tells Beet.TV…AMEN!
Cost Per Impression Payment “Doesn’t Make Sense for Video,” Yahoo!’s Rebecca Paoletti Tells Beet.TV…AMEN!
20 Feb 2008
Dabble to Sell Video Viewership Data to Publishers
Dabble to Sell Video Viewership Data to Publishers
25 Nov 2007
Women Command Higher Ad Dollars Around Online Video
Women Command Higher Ad Dollars Around Online Video
20 Nov 2007
Google and Nielsen in Pact for Monitoring Video Viewership
Google and Nielsen in Pact for Monitoring Video Viewership
24 Oct 2007
Veoh Viewership Jumps 253 Percent in June — San Diego Start-up Is on Fire…but Yahoo! Tops Video Growth
Veoh Viewership Jumps 253 Percent in June — San Diego Start-up Is on Fire…but Yahoo! Tops Video Growth
16 Jul 2007
Nielsen Net/Ratings Has Survey of Technorati Users in Bid to Bring Proper Metrics to Blogs
Nielsen Net/Ratings Has Survey of Technorati Users in Bid to Bring Proper Metrics to Blogs
16 Jul 2007
Nielsen/NetRatings Monitoring Online Video Usage with Tags — Also Moves to Bring Metrics to the Blogesphere
Nielsen/NetRatings Monitoring Online Video Usage with Tags — Also Moves to Bring Metrics to the Blogesphere
15 Jul 2007
Nielsen Exec Declares: “Time Spent is a Fairer Way” to Deterimine Site Engagement
Nielsen Exec Declares: “Time Spent is a Fairer Way” to Deterimine Site Engagement
13 Jul 2007
AOL Releases New Video Search API’s, Including Analytic Tools to Understand Search
AOL Releases New Video Search API’s, Including Analytic Tools to Understand Search
31 May 2007
IBM’s Top Media/Entertainment Guru on the NBCu/News Corp Venture….and the Imperative of Metrics
IBM’s Top Media/Entertainment Guru on the NBCu/News Corp Venture….and the Imperative of Metrics
21 May 2007
Forrester Report:  Consumer-Generated Video Uploads Takes Off  — Consumer Trust of Peers Trumps Media and Marketers
Forrester Report: Consumer-Generated Video Uploads Takes Off — Consumer Trust of Peers Trumps Media and Marketers
25 Jan 2007
Pre-Roll Video Advertising is “Annoying” to Consumers — Marketers Need a New Gamebook, Forrester Research Analyst Brian Haven Concludes
Pre-Roll Video Advertising is “Annoying” to Consumers — Marketers Need a New Gamebook, Forrester Research Analyst Brian Haven Concludes
3 Oct 2006
Online Video Advertisers Take Note:  Don’t Look to Clicks as a Measure of Effectiveness, Declares IAB Chief Greg Stuart
Online Video Advertisers Take Note: Don’t Look to Clicks as a Measure of Effectiveness, Declares IAB Chief Greg Stuart
11 Sep 2006