Measurement

Veoh Viewership Jumps 253 Percent in June — San Diego Start-up Is on Fire…but Yahoo! Tops Video Growth
Veoh Viewership Jumps 253 Percent in June — San Diego Start-up Is on Fire…but Yahoo! Tops Video Growth
16 Jul 2007
Nielsen Net/Ratings Has Survey of Technorati Users in Bid to Bring Proper Metrics to Blogs
Nielsen Net/Ratings Has Survey of Technorati Users in Bid to Bring Proper Metrics to Blogs
16 Jul 2007
Nielsen/NetRatings Monitoring Online Video Usage with Tags — Also Moves to Bring Metrics to the Blogesphere
Nielsen/NetRatings Monitoring Online Video Usage with Tags — Also Moves to Bring Metrics to the Blogesphere
15 Jul 2007
Nielsen Exec Declares: “Time Spent is a Fairer Way” to Deterimine Site Engagement
Nielsen Exec Declares: “Time Spent is a Fairer Way” to Deterimine Site Engagement
13 Jul 2007
AOL Releases New Video Search API’s, Including Analytic Tools to Understand Search
AOL Releases New Video Search API’s, Including Analytic Tools to Understand Search
31 May 2007
“Shocking” Report: Bloggers are Obsessed with Metrics…..My CrackBerry Habit is Revealed by the San Jose Mercury News!
“Shocking” Report: Bloggers are Obsessed with Metrics…..My CrackBerry Habit is Revealed by the San Jose Mercury News!
27 May 2007
IBM’s Top Media/Entertainment Guru on the NBCu/News Corp Venture….and the Imperative of Metrics
IBM’s Top Media/Entertainment Guru on the NBCu/News Corp Venture….and the Imperative of Metrics
21 May 2007
“Gateways” Are Effective Online Video Advertising Platforms, eMarketer’s David Hallerman Says
“Gateways” Are Effective Online Video Advertising Platforms, eMarketer’s David Hallerman Says
23 Apr 2007
The Future of Online Advertising is Video — Paid Search Works but “Doesn’t Grab the Heart and Mind,” says Analyst David Hallerman…..Dartmouth Researchers Crack Video Forgeries
The Future of Online Advertising is Video — Paid Search Works but “Doesn’t Grab the Heart and Mind,” says Analyst David Hallerman…..Dartmouth Researchers Crack Video Forgeries
29 Nov 2006
Pre-Roll Video Advertising is “Annoying” to Consumers — Marketers Need a New Gamebook, Forrester Research Analyst Brian Haven Concludes
Pre-Roll Video Advertising is “Annoying” to Consumers — Marketers Need a New Gamebook, Forrester Research Analyst Brian Haven Concludes
3 Oct 2006
Online Video Advertisers Take Note:  Don’t Look to Clicks as a Measure of Effectiveness, Declares IAB Chief Greg Stuart
Online Video Advertisers Take Note: Don’t Look to Clicks as a Measure of Effectiveness, Declares IAB Chief Greg Stuart
11 Sep 2006