Measurement

Twitter Has Deep Integration with NBC Sports for the Winter Olympics
10 Feb 2010
Twitter to Release Media Developer’s Platform, Introduce Measurement Tools This Year
2 Feb 2010
28 Jan 2010
Nielsen/Microsoft Expand Measurement of XBox Live Audience
13 Jan 2010
Believe It: It Takes a Village to Build a Video Business
8 Dec 2009
TubeMogul in Pact with Brightcove for Analytics Services and for New Pay-Per-Click Service
8 Dec 2009
Vizu Raises $6.75 Million in Venture Funding — Start-up Aims to Prove the Value of Online Video Advertising
2 Dec 2009
Ooyala Sees Value in Realtime Analytics for Video Producers
30 Nov 2009
Video Services Start-up Ooyala Readies Licensing Scheme for Web Video Syndication
24 Nov 2009
Advertisers Demand Metrics around Online Video Usage
4 Nov 2009
Custom Video Creative Yields Three Times Click-Through, YuMe CEO
2 Nov 2009
Advertisers Want Rules of Engagement in Online Video, Digitas’ John McCarus
29 Oct 2009
Online Video Needs Scale to Win Big Advertisers, GroupM CEO says
28 Oct 2009
Madison Avenue Embracing Video Search, Sometimes By-Passing Paid Content
26 Oct 2009
New Research from Music Choice, Exercise TV Suggests VOD a Strong Medium for Ads
21 Oct 2009
“TV Everywhere” Will be Big Win for the Industry
16 Oct 2009
HealthiNation Mines Video Metrics with Brightcove 3
9 Oct 2009
Yahoo! Video Strategist: Online Video Ad Standards Challenged by Creative Advertisers
30 Sep 2009
Internet Advertising Lifts Sales 4x Faster Than TV Advertising, comScore Chair
14 Sep 2009
Blinkx Is Top 10 Video Site, Nielsen
13 Aug 2009