Measurement

Online Video Data Needs to Speak in Way That Offline Clients can Understand, Says Agencies
7 Feb 2011
Brand Exposure May Increase Up to 6X with Online Video, YuMe and Nielsen Find
Brand Exposure May Increase Up to 6X with Online Video, YuMe and Nielsen Find
7 Feb 2011
Online Videos Ads Are Now 15 Percent of All Videos Viewed, Up 25 Percent Since June, comScore
22 Dec 2010
The Huffington Post Hits Record 26 Million Unique Visitors in November, Now Ranked Number Two “Newspaper,” comScore
16 Dec 2010
CBS News Bests ABC and Fox in Latest comScore Online Traffic Numbers
15 Dec 2010
BBC Developing “Richer” Content Verticals
1 Dec 2010
Online Video Stunner: Completion Rate for Post Rolls Ads is 49 Percent, Freewheel Finds
30 Nov 2010
comScore to Track “Three-Screen” Video Usage, CEO Magid Abraham
29 Nov 2010
Visible Measures Has New Tool to Measure Impact of Branded Videos
16 Nov 2010
WPP’s Kantar Unit Launches Online Video Analytics Platform
27 Oct 2010
Healthination Finds High Viewership of Post-Roll Ads
19 Oct 2010
YouTube Nears 2 Billion Monthly Video Views as Brightroll Tops Vid Ad Nets, comScore
30 Sep 2010
Driving Increased Video Consumption for Revision3, Daisy Explains
31 Aug 2010
Vizu Measures “Brand Lift” For Online Video Campaigns in Real Time
27 Aug 2010
Tremor Media Served up 450 Million Video Ad Views in July, Second to Hulu, comScore Reports
16 Aug 2010
Social Media Boosts Efficiency for Television Advertising
16 Aug 2010
BBE in Alliance with Publicis for Video Ad Standardization and Analytics
28 Jul 2010
WPP’s Kantar Unit to Provide Deep Analytics and Syndication for Web Video
27 Jul 2010
Video: NBC’s Research Czar: Online and Mobile Video Analytics are in the “Prehistoric Ages”
23 Jul 2010
Brand Advertisers Want “Intent to Buy Studies”
20 Jul 2010