Measurement

Playlists & Series

Top Ad Execs’ Tips on Online Video Ad Dollars
9 Mar 2010
CBS Finds Personalized Online Video Ad Insertions Net 95% Completion Rates
8 Mar 2010
Analyze This: Omniture in Three-Screen Data Pact with NBC for Online Video Reporting
4 Mar 2010
Networks Plan “Full Load” of Ads in Online Programs
3 Mar 2010
Digital Media Biz Going Deep with Data
2 Mar 2010
Twitter Has Deep Integration with NBC Sports for the Winter Olympics
10 Feb 2010
Twitter to Release Media Developer’s Platform, Introduce Measurement Tools This Year
2 Feb 2010
28 Jan 2010
Nielsen/Microsoft Expand Measurement of XBox Live Audience
13 Jan 2010
Interactive Pre-Roll Ads Increase Consumer Engagement by 4X, ScanScout Finds
14 Dec 2009
TubeMogul in Pact with Brightcove for Analytics Services and for New Pay-Per-Click Service
8 Dec 2009
Vizu Raises $6.75 Million in Venture Funding — Start-up Aims to Prove the Value of Online Video Advertising
2 Dec 2009
Ooyala Sees Value in Realtime Analytics for Video Producers
30 Nov 2009
Advertisers Demand Metrics around Online Video Usage
4 Nov 2009
Advertisers Want Rules of Engagement in Online Video, Digitas’ John McCarus
29 Oct 2009
New Research from Music Choice, Exercise TV Suggests VOD a Strong Medium for Ads
21 Oct 2009
Pre-Roll Ads Dominate Online Video….but View-through Rate is Just 70 Percent, Study
20 Oct 2009
“TV Everywhere” Will be Big Win for the Industry
16 Oct 2009
Huffington Post Passes Los Angeles Times and Washington Post in Web Traffic, Compete.com
15 Oct 2009
Yahoo! Beats Hulu in Unique Viewers by 2-1 Margin, Nielsen
13 Oct 2009