Measurement

Nielsen: Social Media’s Big Impact on Primetime Ratings, Daisy Explains
19 Oct 2011
AOL’s Video Chief on Growing Video Views, Ad Revenue
28 Sep 2011
Social TV Exploding on Multiple Platforms, McCann’s Lori Schwartz
27 Sep 2011
AOL Finds Growing Business Around Branded Video Programs
26 Sep 2011
Disney’s ‘Online Originals’ Head Likes First-Run, Ad-Supported Biz Model
26 Sep 2011
Video Analytics Shop “Visible Measures” Raises New $13 Million Round
22 Sep 2011
comScore to Launch Targeted Audience Reporting for Online Video
21 Sep 2011
comScore Introduces Video Reporting on Audience Duplication
16 Sep 2011
Click-Through Rates, Impressions Rise on Connected TVs, Rovi Says
14 Sep 2011
comScore Now Ranking All YouTube Partner Channels
13 Sep 2011
Media Buyers Crave Online Video GRP, Nielsen Rolls Out Online GRP Measurement
12 Sep 2011
Hulu Investing in Web Originals, CBS Says Web Series Still Strong Too
12 Sep 2011
Loyal Web Show Viewers Watch Pre-Rolls to Completion, Blip Says
11 Sep 2011
Measurement Services, Web Publishers Refine Online Video Ad Strategies
8 Sep 2011
Horizon, Agencies Eager for Three-Screen Measurement
7 Sep 2011
Nielsen Says Cable Subs Rising, Online Video Viewing by Recent Grads Rising Too
1 Sep 2011
Nielsen Rolls out GRP Measurement for Online Video
28 Aug 2011
comScore Ranks Adap.tv as Second Biggest Video “Ad Properties” Site
22 Aug 2011
Branded Video Success Being Driven by More Robust Metrics, DBG’s Matthew Corbin
19 Aug 2011
Video Engagement is Key, but What Does it Mean, Daisy Reports
16 Aug 2011