Measurement

Playlists & Series

YouTube Nears 2 Billion Monthly Video Views as Brightroll Tops Vid Ad Nets, comScore
30 Sep 2010
Break Media tops comScore’s Ranking of Video Ad Networks
17 Sep 2010
Driving Increased Video Consumption for Revision3, Daisy Explains
31 Aug 2010
Vizu Measures “Brand Lift” For Online Video Campaigns in Real Time
27 Aug 2010
Tremor Media Served up 450 Million Video Ad Views in July, Second to Hulu, comScore Reports
16 Aug 2010
Social Media Boosts Efficiency for Television Advertising
16 Aug 2010
BBE in Alliance with Publicis for Video Ad Standardization and Analytics
28 Jul 2010
WPP’s Kantar Unit to Provide Deep Analytics and Syndication for Web Video
27 Jul 2010
Video: NBC’s Research Czar: Online and Mobile Video Analytics are in the “Prehistoric Ages”
23 Jul 2010
Brand Advertisers Want “Intent to Buy Studies”
20 Jul 2010
Tremor Media Second to Hulu in Delivering Online Video Ads, comScore
16 Jul 2010
Reducing Buffering for World Cup Viewers, Conviva Managed 200 Million Video Views
13 Jul 2010
Nets Up Ad Loads on Online Video Offerings
2 Jul 2010
Tania Yuki on comScore’s June Changes in Video Counting (Full roundtable transcript published below)
1 Jul 2010
Online Video News Consumption Doubles in 12 Months, comScore…The AP Nearing Half a Billion Views on YouTube
28 Jun 2010
comScore: Web Video Syndicator 5min Has 30 Million Uniques and Over 100 Video Views in May
25 Jun 2010
comScore to “De-link” Video Ads and Content in New Tabulation
22 Jun 2010
Standardization of Online Video Advertising Emerging in the “Pool”
22 Jun 2010
Hulu Halo Takes Hold at MSNBC.com: Longer Ads In Exchange for Uninterrupted Viewing
21 Jun 2010
Digitas Measuring Engagement for Online Video Campaigns
20 Jun 2010