Measurement

YuMe and Samsung in Pact to Power and Analyze Video Ads on Smart TV’s
11 Jan 2012
Daisy’s Predictions for 2012: Social TV, Tablet/Video Ad Standardization to Emerge
21 Dec 2011
Online Video Format ASq Logs More than 400 Million Impressions, 85% Completion Rates
8 Dec 2011
Tremor in Pact with Nielsen to Bring GRP’s to Online Video
7 Dec 2011
Online Video Ad Views Rose Sharply in Q3, Freewheel Reports
6 Dec 2011
Marketers Demand Tailored Online Video Engagement Metrics, Digitas’ Dave Marsey
6 Dec 2011
IAB is Driving Tablet Advertising Standards & Reporting, Anna Bager
2 Dec 2011
MSNBC.com Has High Video Ad Completion Rates When Consumers Select
22 Nov 2011
Reach, GRP Vital Metrics for Online Video Buys, Says ZenithOptimedia’s Kiernan
18 Nov 2011
VivaKi’s “The Pool” Tackling Tablet Ad Formats
18 Nov 2011
Engagement Around Online Video Drives Sales and it is Measurable, Digitas’ Dave Marsey
17 Nov 2011
Vizu Touts Real-Time Brand-Lift Data for Online Video Advertising
17 Nov 2011
Video Ad Choice Doubles Impact, VivaKi’s Tracey Scheppach
11 Nov 2011
Tremor Video Claims “Dramatic Success” with Cost-Per-Engagement Model
8 Nov 2011
HealthiNation Finds Success in Targeted Syndication
6 Nov 2011
Monetizing Ads Across Multiple Screens is Essential for Programmers, Nielsen’s Turrill
4 Nov 2011
Nielsen, Industry Eager to Know Pricing Models for Apps, Content Portals on Connected TVs
2 Nov 2011
Finding ROI for Online Video Advertising is a Tough Task, Report
2 Nov 2011
Social Metrics Yields Insight Into Most-Shared Videos, AOL Says
28 Oct 2011
Video Ad Completion Rates Higher for Mid-Rolls, VINDICO Finds
21 Oct 2011