Measurement

Playlists & Series

Online Video’s Troubling Ad Equation: Less Transparency Means Lower Cost
7 Jul 2011
Video on Retail Sites Drives Engagement and Sales, Forrester’s Martin Gill
21 Jun 2011
YouTube Expects Half of Ad Spending to be Cost Per View by 2015
8 Jun 2011
Exclusive: New York Times Recommendation Engine Generated 17 Million Views in April
8 Jun 2011
Tremor Media Launches Reporting and Analytics Product for Marketers
23 May 2011
Nielsen Reports First Drop of TVs Owned in 20 Years
11 May 2011
Exclusive: Rachel Maddow Leads Video Consumption among NBC News Network Shows
8 May 2011
Mobile Advertising Drives Sales, Google Study Finds
3 May 2011
Why Sir Martin Can’t Move Clients to Online Video — Lack of Standards, Says WPP’s Bill Lederer
14 Apr 2011
Visible Measures, the “Industry Standard” for Online Video Analytics, Launches Ad Network
5 Apr 2011
The Missing Link: Madison Avenue Does Not Fully Understand the Value of Online Video, IAB’s Steve Sullivan
4 Apr 2011
Brands and Social Media: Daisy on Best Practices
29 Mar 2011
Video News is Driven by Real-Time Analytics
2 Mar 2011
Big Growth in Online Video Viewing by Women is Encouraging, Zenith’s Michael Turcotte
15 Feb 2011
Measuring Video Impact with Nielsen’s “TV Internet Data Fusion”
14 Feb 2011
Online Video Viewers Skip Less Ads than TV Watchers
11 Feb 2011
Online Video Viewing Becoming a “Routine” for Many, Industry Consultant Mike Vorhaus
10 Feb 2011
Online video yields 20% bump in brand recall, YuMe study shows
Online video yields 20% bump in brand recall, YuMe study shows
8 Feb 2011
Not Much “Cord-Cutting,” But Many Young Adults are Starting Out Net Only, Nielsen’s Howard Shimmel
7 Feb 2011
Online Video Data Needs to Speak in Way That Offline Clients can Understand, Says Agencies
7 Feb 2011