Measurement

Playlists & Series

Media Buyers Crave Online Video GRP, Nielsen Rolls Out Online GRP Measurement
12 Sep 2011
Hulu Investing in Web Originals, CBS Says Web Series Still Strong Too
12 Sep 2011
Adobe’s Ashley Still: HTML 5 is “Just a Piece of the Puzzle,” a “Video Tag”
11 Sep 2011
Loyal Web Show Viewers Watch Pre-Rolls to Completion, Blip Says
11 Sep 2011
Beet.TV Dive Deep:  Hollywood Meets the Web: Planning, Buying, and Implementing Online Video Branded Entertainment Campaigns
Beet.TV Dive Deep: Hollywood Meets the Web: Planning, Buying, and Implementing Online Video Branded Entertainment Campaigns
8 Sep 2011
Measurement Services, Web Publishers Refine Online Video Ad Strategies
8 Sep 2011
Horizon, Agencies Eager for Three-Screen Measurement
7 Sep 2011
Fragmentation, Multiple Devices to Complicate Job for Digital Media Buyers
6 Sep 2011
Nielsen Says Cable Subs Rising, Online Video Viewing by Recent Grads Rising Too
1 Sep 2011
Blip.tv Claims Higher Ad Completion Rates
31 Aug 2011
Nielsen Rolls out GRP Measurement for Online Video
28 Aug 2011
comScore Ranks Adap.tv as Second Biggest Video “Ad Properties” Site
22 Aug 2011
Branded Video Success Being Driven by More Robust Metrics, DBG’s Matthew Corbin
19 Aug 2011
Online Video Viewers Accept TV-Like Ad Load, Report
17 Aug 2011
Video Engagement is Key, but What Does it Mean, Daisy Reports
16 Aug 2011
Essentials For Online Video Success: Standardization, Measurement and Verification
10 Aug 2011
World’s Biggest Online Video Ad Network Moves to Cost-Per-Engagement Pricing Model
8 Aug 2011
Measuring Video Impact as Gross Rating Point (GRP) Will Soon be “Inappropriate,” Digitas’ Jordan Bitterman
26 Jul 2011
Beet.TV Video Leadership Series: Finding the Value Equation for Video: Creativity vs. Data vs. Scale
Beet.TV Video Leadership Series: Finding the Value Equation for Video: Creativity vs. Data vs. Scale
20 Jul 2011
How Social Media Drives Video Views, Daisy Reports
13 Jul 2011