Measurement

Brian Morrissey: Video Ad Tech Not Providing Basics to Advertisers
13 Apr 2012
Online Video Breakthrough on Madison Avenue: Brands Finally “Get it” As Nielsen Data Tips the Scale
13 Apr 2012
MSNBC.com Video Ad Strategy May Boost Display, Charlie Tillinghast
6 Apr 2012
comScore’s Eli Goodman on Innovations in Online Video Measurement
4 Apr 2012
Explosive Online Video Growth Coming from Premium Programming, comScore’s Eli Goodman
29 Mar 2012
comScore Media Evangelist on Monetizing Web Video: Increase Ad Load and Embrace Brand Advertising
23 Mar 2012
Social TV Buzz Nearly Doubles Year Over Year, Program Guides Build in Real-Time Chatter
20 Mar 2012
Yahoo!-ABC News Tie-up Dominates Online Video News by Wide Margins, comScore
13 Mar 2012
VideoHub-Nielsen Partnership Brings GRP Common Currency to Online Video
7 Mar 2012
Consumers Going Mobile in Retail Stores, comScore
28 Feb 2012
Nielsen’s Three-Screen Report Shows More Broadband-Only Homes
15 Feb 2012
Social Metrics Start-up Bluefin Labs Getting Traction with Agencies, Nets
1 Feb 2012
Nielsen Tracking Over-the-Top Viewing
25 Jan 2012
Online Video Buy Boosts TV Reach by 14%, Frequency by 18%, YuMe-Nielsen Study Finds
25 Jan 2012
Interactive Ad Units Lead to Higher Completion Rates, Gannett’s PointRoll Finds
19 Jan 2012
YuMe-Samsung Deal to Deliver Targeted Ads on Smart TV’s
17 Jan 2012
Scripps Sees Four to Five Times Increase Video Views via Tablet Use
17 Jan 2012
Yahoo! Passes Facebook for Video Views in December, comScore
17 Jan 2012
comScore: Adap.tv is Web’s Largest Video “Ad Property” (Excluding Hulu)
17 Jan 2012
Samsung Touts Advertising Opp on Landing Page of Smart TV’s
16 Jan 2012