Measurement

Playlists & Series

Nielsen Tracking Over-the-Top Viewing
25 Jan 2012
Online Video Buy Boosts TV Reach by 14%, Frequency by 18%, YuMe-Nielsen Study Finds
25 Jan 2012
Interactive Ad Units Lead to Higher Completion Rates, Gannett’s PointRoll Finds
19 Jan 2012
YuMe-Samsung Deal to Deliver Targeted Ads on Smart TV’s
17 Jan 2012
Yahoo! Passes Facebook for Video Views in December, comScore
17 Jan 2012
Samsung Touts Advertising Opp on Landing Page of Smart TV’s
16 Jan 2012
YuMe and Samsung in Pact to Power and Analyze Video Ads on Smart TV’s
11 Jan 2012
Daisy’s Predictions for 2012: Social TV, Tablet/Video Ad Standardization to Emerge
21 Dec 2011
Online Video Format ASq Logs More than 400 Million Impressions, 85% Completion Rates
8 Dec 2011
Tremor in Pact with Nielsen to Bring GRP’s to Online Video
7 Dec 2011
Online Video Ad Views Rose Sharply in Q3, Freewheel Reports
6 Dec 2011
Marketers Demand Tailored Online Video Engagement Metrics, Digitas’ Dave Marsey
6 Dec 2011
IAB is Driving Tablet Advertising Standards & Reporting, Anna Bager
2 Dec 2011
AOL, “World’s Largest Curated Web Video Library” Serves 410 Million Video Views, comScore
28 Nov 2011
MSNBC.com Has High Video Ad Completion Rates When Consumers Select
22 Nov 2011
Reach, GRP Vital Metrics for Online Video Buys, Says ZenithOptimedia’s Kiernan
18 Nov 2011
Engagement Around Online Video Drives Sales and it is Measurable, Digitas’ Dave Marsey
17 Nov 2011
Vizu Touts Real-Time Brand-Lift Data for Online Video Advertising
17 Nov 2011
“Social Video Exploding” with 300 Percent Growth, Visible Measure’s Brian Shin
15 Nov 2011
Video Ad Choice Doubles Impact, VivaKi’s Tracey Scheppach
11 Nov 2011