Measurement

Effective Video Measurement within 24 Months, Predicts McCann’s Racic
23 Sep 2012
Nielsen Expands Online Campaign Ratings to More than a Dozen Ad Platforms
19 Sep 2012
Adoption of Digital Ad Standards in Europe is “Profound,” IAB’s Randall Rothenberg
18 Sep 2012
GRP’s to Be Main Currency for Online Video , Forrester’s Glantz
17 Sep 2012
Akamai Has New Video Diagnostic Tools to Analytics Offering
10 Sep 2012
TubeMogul Launches Brand Lift Measurement Tools
10 Sep 2012
Video Ad Network / Analytics Firm Visible Measures Raises $21 Million
14 Aug 2012
Size Matters: Engagement Rates Double with Larger Video Ads, Tremor Video Study
9 Aug 2012
Consumers Watch Increased Ad Load on Premium Video, FreeWheel Reports
7 Aug 2012
Ad Agency TV Buyers “Don’t Understand Digital” Video, Forrester’s Michael Glantz
30 Jul 2012
Video Ad Platform, Unruly, Launches Social Video Lab
9 Jul 2012
Outrigger Media Launches “Quality Meter” for YouTube Producers
9 Jul 2012
Eyeview Personalized Video Ads Drive Brand Lift, Purchase Intent
3 Jul 2012
Improved Video Playback Can Double Viewing Time, Conviva Says
3 Jul 2012
Nielsen Acquires Video Ad Measurement firm Vizu
2 Jul 2012
VideoHub’s Jason Burke: Analytics is Essential in Driving Video Ad Buys
27 Jun 2012
YuMe Launches Video Ad Platform Solution for Smaller Publishers
24 Jun 2012
Brands Willing to Pay Blended Pricing Models for Video, Ogilvy’s Doug Scott Says
22 Jun 2012
GroupM’s Bologna: Digital Video Needs Better ROI Metrics For Online To Equal TV Ad Dollars
20 Jun 2012
comScore’s Media Evangelist: TV Shows’ Facebook Videos Are Dangling Carrots
20 Jun 2012