Measurement

Playlists & Series

Outrigger Media Launches “Quality Meter” for YouTube Producers
9 Jul 2012
Eyeview Personalized Video Ads Drive Brand Lift, Purchase Intent
3 Jul 2012
Improved Video Playback Can Double Viewing Time, Conviva Says
3 Jul 2012
Nielsen Acquires Video Ad Measurement firm Vizu
2 Jul 2012
VideoHub’s Jason Burke: Analytics is Essential in Driving Video Ad Buys
27 Jun 2012
YuMe Launches Video Ad Platform Solution for Smaller Publishers
24 Jun 2012
Brands Willing to Pay Blended Pricing Models for Video, Ogilvy’s Doug Scott Says
22 Jun 2012
GroupM’s Bologna: Digital Video Needs Better ROI Metrics For Online To Equal TV Ad Dollars
20 Jun 2012
comScore’s Media Evangelist: TV Shows’ Facebook Videos Are Dangling Carrots
20 Jun 2012
Facebook ‘Likes’ Lift Consumer Behavior, comScore Research Reveals
17 Jun 2012
“Voting Off” Shows Are Top Social TV Performers, Optimedia Study Finds
15 Jun 2012
Targeting Used in 80% of Video Ads in UK, Videology Study Finds
14 Jun 2012
Clearstream Delivers Audio And Acoustics Analytics Of Video Streams
11 Jun 2012
Number of Connected TV Adverts Up 5X, Videology Reports
24 May 2012
Online Video Data Transparency Can Drive Brand Innovation, VideoHub’s McEttrick
20 May 2012
VOD Ads Drive Brand Lift, Engagement, BlackArrow Finds
13 May 2012
Online Video Biz Should Adopt TV Metrics, Yahoo’s Jason Dimberg
12 May 2012
Social Buzz for Television is Soaring, Trendrr CEO
11 May 2012
Embracing GRP’s, Madison Ave has “Flipped the Switch” for Online Video Buying
10 May 2012
Ad Industry Chief Nancy Hill Bets on TV Ad Insertion, Refined Metrics
9 May 2012