Measurement

Facebook Videos More Viral Than YouTube Videos, Study
29 Mar 2013
Nielsen Set to Expand Media Partners for Online Campaign Ratings
22 Mar 2013
Nielsen Study Tracks Tweet Volume to Show Ratings
21 Mar 2013
Extreme Reach Touts Reporting Tool for Video Campaigns Across All Screens
13 Mar 2013
Digitas’ Shlachter: How Big Data Can Drive Digital Video Value
7 Mar 2013
GroupM’s Cary Tilds on the Imperative of Standards Around Mobile Video
4 Mar 2013
comScore CEO Warns Video Biz: Don’t Embrace TV Model of Demographic Guarantees
1 Mar 2013
Big Marketers Slow to Embrace Big Data, Forrester’s O’Connell
28 Feb 2013
Amit Seth: Nielsen is “On the Cusp” of Further Understanding the Link Between Viewing and Purchase Intent
27 Feb 2013
Xaxis’ Becker: Agencies Need Better Cross-Media Systems
26 Feb 2013
VideoHub has Predictive Measurement Tool; New Alliance with comScore
25 Feb 2013
Video News Syndicator NDN Beats AOL, Yahoo in Video “Uniques,” comsCore
21 Feb 2013
Gannett Chief Digital Officer: USA Today Site Revamp is a Prototype for Stations, Papers
21 Feb 2013
Nielsen Expands Online Campaign Ratings Via Deals Videology, Adap.tv
15 Feb 2013
Multiscreen Measurement of Video To Bring Re-aggregation of Fragmented Audiences, MediaVest’s Bokor
11 Feb 2013
Video Recommendation Service Taboola to Expand Measurement
11 Feb 2013
The Daunting Divide in Online Video Measurement: Google vs. Facebook/Nielsen
11 Feb 2013
Innovid CTO Tal Chalozin: Advertisers Find Value Interactive Video Ads
6 Feb 2013
Group M’s Rob Norman on Hulu, Measurement and the Meaning of Convergence
31 Jan 2013
Comcast Media Strategist Kavita Vazirani: “Archaic” Audience Measurement has to Change
13 Jan 2013