Measurement

Kellogg’s Boosts Digital ROI to 6X with Real-Time Targeting, comScore’s Fulgoni
Kellogg’s Boosts Digital ROI to 6X with Real-Time Targeting, comScore’s Fulgoni
19 Jul 2013
THE UGLY TRUTH OF ONLINE VIDEO: Nearly 40% of Impressions are a “Fraud,” Vindico’s Matt Timothy
17 Jul 2013
Starcom Doubles Down on comScore for Online Measurement
Starcom Doubles Down on comScore for Online Measurement
15 Jul 2013
comScore Introduces “Viewability” Tool, Gian Fulgoni
comScore Introduces “Viewability” Tool, Gian Fulgoni
15 Jul 2013
ESPN’s Glenn Enoch on The First Five-Platform Measurement Initiative
ESPN’s Glenn Enoch on The First Five-Platform Measurement Initiative
2 Jul 2013
Video Consumption Not Tied to Device, but to Genre, Decipher’s Nigel Walley
Video Consumption Not Tied to Device, but to Genre, Decipher’s Nigel Walley
2 Jul 2013
Simulmedia Opens Access to TV Marketing Campaign Reports
1 Jul 2013
Adobe Acquires Marketing Company Neolane; Expands Digital Marketing Services
1 Jul 2013
Brand Measurement is Key Focus of Programmatic Efforts at IPG’s Magna Unit
30 Jun 2013
Nielsen Cross-Platform Campaign Ratings Go Public UK
Nielsen Cross-Platform Campaign Ratings Go Public UK
26 Jun 2013
TubeMogul Touts “GRP’s'” in Digital Video Buying with “BrandPoint” Intro
TubeMogul Touts “GRP’s'” in Digital Video Buying with “BrandPoint” Intro
25 Jun 2013
Tablet Ad Recall High, Yume-IPG Research Finds
Tablet Ad Recall High, Yume-IPG Research Finds
19 Jun 2013
AOL Adds Biometric Tracking to Video Ad Measurement
AOL Adds Biometric Tracking to Video Ad Measurement
17 Jun 2013
AOL Tests Emotional Response to Video Ads
AOL Tests Emotional Response to Video Ads
17 Jun 2013
TubeMogul Intros Video Viewability Standards for Digital Video Ads
TubeMogul Intros Video Viewability Standards for Digital Video Ads
13 Jun 2013
TubeMogul Seeks to Solve Viewability Issue
TubeMogul Seeks to Solve Viewability Issue
10 Jun 2013
VideoNuze Summit Wrap Up with Furious Minds’ Swartz
VideoNuze Summit Wrap Up with Furious Minds’ Swartz
7 Jun 2013
Innovid’s CTO on ‘TV Everywhere’ and Engagement
Innovid’s CTO on ‘TV Everywhere’ and Engagement
7 Jun 2013
Nielsen, Videology Panel Discusses Improving OCR
Nielsen, Videology Panel Discusses Improving OCR
7 Jun 2013
LG and Nielsen Studying Audience Makeup of Smart TV Users
LG and Nielsen Studying Audience Makeup of Smart TV Users
7 Jun 2013