Measurement

Playlists & Series

Video News Syndicator NDN Beats AOL, Yahoo in Video “Uniques,” comsCore
21 Feb 2013
Gannett Chief Digital Officer: USA Today Site Revamp is a Prototype for Stations, Papers
21 Feb 2013
Nielsen Expands Online Campaign Ratings Via Deals Videology, Adap.tv
15 Feb 2013
Multiscreen Measurement of Video To Bring Re-aggregation of Fragmented Audiences, MediaVest’s Bokor
11 Feb 2013
Video Recommendation Service Taboola to Expand Measurement
11 Feb 2013
The Daunting Divide in Online Video Measurement: Google vs. Facebook/Nielsen
11 Feb 2013
Innovid CTO Tal Chalozin: Advertisers Find Value Interactive Video Ads
6 Feb 2013
Group M’s Rob Norman on Hulu, Measurement and the Meaning of Convergence
31 Jan 2013
Comcast Media Strategist Kavita Vazirani: “Archaic” Audience Measurement has to Change
13 Jan 2013
Marketers Must Harness TV, Video Data in 2013, Mindshare’s Sorokin
10 Jan 2013
Starcom USA CEO: Brands Need Fine-Tuned Data Strategy in 2013
9 Jan 2013
Connected TV Ads Worth the Premium; Shouldn’t be Thrown In As Freebies
2 Jan 2013
This Is True: comScore Ranks Video News Syndicator NDN Second to Google/YouTube
19 Dec 2012
TV Adopting Digital Tools in Addressable Buys; Look for More TV Targeting in 2013
17 Dec 2012
Kantar Expects Growth in Addressable Ads, Measurement in 2013
17 Dec 2012
TiVo’s TRA Unit Expands Coverage To Digital Sector
4 Dec 2012
Unruly Preps New Tools for Branded Video Analysis
3 Dec 2012
Parks Research Analyst: Consumers More Receptive To Connected TV Advertising
28 Nov 2012
MPG’s Mitch Oscar: TV May Change Less Than You Think Over The Next Year
27 Nov 2012
Nielsen: Measuring Reach, Sales Lift Across Online & TV
31 Oct 2012