Measurement

Disney/Roundel Alliance Means New Industry Collaborations around Data: PepsiCo’s Subramanian
29 Sep 2019
Excess Ads Break The TV Experience: M1’s Spengler
27 Sep 2019
Effectiveness Drives Ad Load: VAB’s Cunningham On TV
27 Sep 2019
iSpot.tv Building TV Attribution Platform for Target’s Roundel
27 Sep 2019
Attribution Is Critical for Advanced TV: Comscore’s Wilson
27 Sep 2019
From NCC To Ampersand, Andrew Ward Explains Changes
27 Sep 2019
Analytics Driven By AI Understanding: Google’s Stone
27 Sep 2019
Nielsen’s Clarken On Brand Safety & OpenSlate Investment
27 Sep 2019
Advertisers Need Attribution Beyond Publishers: Nielsen’s Busignani
26 Sep 2019
TV Attribution Making Buyers Smarter: TVSquared’s Kinsella
26 Sep 2019
First-Party Data Needs Third-Party Glue: LiveRamp’s Howe
26 Sep 2019
Target’s Roundel Unit Inks Data Deal with Disney for TV Ad Planning
25 Sep 2019
Outcomes Priced On ‘Cost Per Whatever’: A+E’s Heftman
25 Sep 2019
IAS’ Connected TV Fraud Detector Launching In 2020: Utzschneider
25 Sep 2019
CIMM’s Clarke Wants More Multi-Platform Measurement
25 Sep 2019
Comscore’s Worthem Wants To Expand Addressable TV Minutes
24 Sep 2019
Attribution Is Still a Work in Progress: Epsilon’s Hawes
24 Sep 2019
Innovid Makes Big Data & Analytics Move with Roku Partnership, Chalozin explains
23 Sep 2019
Publishers Should Allow Ad Buyers’ Own Data: Beachfront’s Sinton
23 Sep 2019
Hulu’s Pause Ads Lift Brands 68%: Helfand
23 Sep 2019
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