Measurement

VivaKi’s Bertozzi: Clean Up The Big Ad Views Fraud
14 Nov 2013
Tremor Video Rolls Out Cost Per View Pricing
Tremor Video Rolls Out Cost Per View Pricing
13 Nov 2013
Forrester Analyst: DVR’s Days Are Numbered
Forrester Analyst: DVR’s Days Are Numbered
10 Nov 2013
Nielsen’s Feigenson: Best Campaigns Mix Numbers And Emotions
Nielsen’s Feigenson: Best Campaigns Mix Numbers And Emotions
6 Nov 2013
VivaKi Taps Vindico To Validate Video Ad Views
VivaKi Taps Vindico To Validate Video Ad Views
6 Nov 2013
Starcom’s Richman: Cross-Screen Investment Rising, Discovery is Next Frontier
Starcom’s Richman: Cross-Screen Investment Rising, Discovery is Next Frontier
5 Nov 2013
Beet Commentary: Online Video GRPs a Risk for Long-Term Pricing, Ashley Swartz
Beet Commentary: Online Video GRPs a Risk for Long-Term Pricing, Ashley Swartz
31 Oct 2013
Nielsen’s Ad-Measuring SDK ‘Listens For Watermarks In Content’
Nielsen’s Ad-Measuring SDK ‘Listens For Watermarks In Content’
31 Oct 2013
TubeMogul’s Brett Wilson:  Audience Guarantees for Programmatic Becoming Pervasive, Quickly
TubeMogul’s Brett Wilson: Audience Guarantees for Programmatic Becoming Pervasive, Quickly
17 Oct 2013
Nielsen to Expand OCR Data Source Beyond Facebook, Links with Experian (updated)
Nielsen to Expand OCR Data Source Beyond Facebook, Links with Experian (updated)
16 Oct 2013
Akamai Casts Its Diagnostics Eye Over More Video Services
9 Oct 2013
Programmatic Video Grows, but Brand Education Still Vital, Omnicom’s Kramer
3 Oct 2013
Tremor Video’s New DSP Focused on Performance Metrics
Tremor Video’s New DSP Focused on Performance Metrics
2 Oct 2013
MediaVest USA Chief Christine Merrifield: “We are a comsCore Company”
MediaVest USA Chief Christine Merrifield: “We are a comsCore Company”
1 Oct 2013
France’s Alenty: A Future With Multiple Video View Metrics
France’s Alenty: A Future With Multiple Video View Metrics
1 Oct 2013
Nielsen Soon To Add Richer Data To OCR Ad Measurement
Nielsen Soon To Add Richer Data To OCR Ad Measurement
26 Sep 2013
Viggle Second Screen Ads Boost Ad Awareness As Much as 50%
Viggle Second Screen Ads Boost Ad Awareness As Much as 50%
20 Sep 2013
AOL Launches Video Insight Tool to Provide Deep Data on Views
AOL Launches Video Insight Tool to Provide Deep Data on Views
18 Sep 2013
Programmatic Video Ad Leadership Summit with SpotXchange Today!
Programmatic Video Ad Leadership Summit with SpotXchange Today!
13 Sep 2013
Mobile Video Viewing is Surging, FreeWheel Study
Mobile Video Viewing is Surging, FreeWheel Study
11 Sep 2013