Measurement

Playlists & Series

Tablet Ad Recall High, Yume-IPG Research Finds
Tablet Ad Recall High, Yume-IPG Research Finds
19 Jun 2013
AOL Adds Biometric Tracking to Video Ad Measurement
AOL Adds Biometric Tracking to Video Ad Measurement
17 Jun 2013
AOL Tests Emotional Response to Video Ads
AOL Tests Emotional Response to Video Ads
17 Jun 2013
TubeMogul Intros Video Viewability Standards for Digital Video Ads
TubeMogul Intros Video Viewability Standards for Digital Video Ads
13 Jun 2013
TubeMogul Seeks to Solve Viewability Issue
TubeMogul Seeks to Solve Viewability Issue
10 Jun 2013
VideoNuze Summit Wrap Up with Furious Minds’ Swartz
VideoNuze Summit Wrap Up with Furious Minds’ Swartz
7 Jun 2013
Innovid’s CTO on ‘TV Everywhere’ and Engagement
Innovid’s CTO on ‘TV Everywhere’ and Engagement
7 Jun 2013
Nielsen, Videology Panel Discusses Improving OCR
Nielsen, Videology Panel Discusses Improving OCR
7 Jun 2013
LG and Nielsen Studying Audience Makeup of Smart TV Users
LG and Nielsen Studying Audience Makeup of Smart TV Users
7 Jun 2013
Nielsen’s Online Campaign Ratings Boosts Video Targeting
Nielsen’s Online Campaign Ratings Boosts Video Targeting
6 Jun 2013
Tremor’s VideoHub Unit Gets Video “Viewability” Tool Certified by MRC
Tremor’s VideoHub Unit Gets Video “Viewability” Tool Certified by MRC
20 May 2013
Akamai Has Diagnostic Tool for Individual Viewer Performance
Akamai Has Diagnostic Tool for Individual Viewer Performance
16 May 2013
Videology’s Hallam: Video Targeting Is About More Than Age And Gender
Videology’s Hallam: Video Targeting Is About More Than Age And Gender
10 May 2013
Nielsen’s Bradford: Old Media Metrics Are Bridge To New World
Nielsen’s Bradford: Old Media Metrics Are Bridge To New World
10 May 2013
Programmatic Buying Takes Hold in UK Market
Programmatic Buying Takes Hold in UK Market
7 May 2013
Sprint Eyes Social, Attribution, Mobile Tools at NewFront
Sprint Eyes Social, Attribution, Mobile Tools at NewFront
7 May 2013
Nielsen Poring Over First International TV Tracking Data
Nielsen Poring Over First International TV Tracking Data
3 May 2013
Adap.tv Focuses on Audience Targeting, Nielsen Campaign Ratings Tools
Adap.tv Focuses on Audience Targeting, Nielsen Campaign Ratings Tools
1 May 2013
Videology’s Hallam: ROI on VOD a Reality
Videology’s Hallam: ROI on VOD a Reality
1 May 2013
Nielsen Ratings: ‘Bringing TV Sense to Video Ad Buying,’ Videology’s Jamboretz
Nielsen Ratings: ‘Bringing TV Sense to Video Ad Buying,’ Videology’s Jamboretz
1 May 2013