Measurement

Fox’s Callahan: OpenAP Will Add Value For All Participating Parties
15 Oct 2019
Streaming Is in the Age of Acceleration: Pluto TV’s Morganstern
14 Oct 2019
WFA’s Loerke Is Up For The Fight With Tech Platforms
14 Oct 2019
OpenSlate Will Expand Video Scores To New Publishers: CEO Henry
11 Oct 2019
Tru Optik’s New Privacy.tv Brings Privacy Control To OTT Ads: CEO Swanston
10 Oct 2019
Ericsson’s Emodo Uses Carrier Data To Clean Up Mobile Inventory: Moskowitz
10 Oct 2019
Impressions Come Easily: Graham’s Barr On TV Ads’ Transition
10 Oct 2019
New TV Ads Currency Gives Parity With Streaming: Rob Hubbard
10 Oct 2019
Cardlytics Banks On Purchase Data To Measure Ads
9 Oct 2019
GroupM’s New Majority Ready Initiative Aims to Prepare Media for More Diverse Audiences
8 Oct 2019
OpenAP Grows Up: Next Step Is To Become A Marketplace, New CEO Levy Says
8 Oct 2019
Viewers Like Ads, But Not Too Often: Xandr Research
8 Oct 2019
Privacy Measures Are Challenging Location-Based Ads: Location Sciences’ Smith
8 Oct 2019
‘Bigger Than Google’: Meredith’s McCreery On Rebooting Media Sales
7 Oct 2019
AI To Predict Ad Success From The Storyboard: 605’s Shirole
7 Oct 2019
It’s About Mattering to Consumers, Not Marketing to Consumers: Mondelez’s Williams
6 Oct 2019
Pearle Vision CMO Zarkin: Marketing Can’t Be Everything to Everybody
6 Oct 2019
Employees Want to Work for Companies Driving Change: Citi’s Breithaupt
6 Oct 2019
Hippo Builds Insurance Brand With Local Knowledge: Collins
6 Oct 2019
‘The Puddle Of Confusion’: ANA’s Liodice Wants CMOs To Re-Focus
6 Oct 2019
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