Measurement

TubeMogul Focused on TV-Like Buying for Digital, More Targeting
10 Sep 2013
Nielsen’s Amit Seth: ‘OCR’ is Going Global
9 Sep 2013
AOL On’s O’Connor: Help Ad Buyers Avoid Sticker Shock
AOL On’s O’Connor: Help Ad Buyers Avoid Sticker Shock
4 Sep 2013
Twitter Acquires Social TV Tracking Service Trendrr
Twitter Acquires Social TV Tracking Service Trendrr
29 Aug 2013
Nielsen Beet Summit: New Video Landscape Requires New Tech Tools
Nielsen Beet Summit: New Video Landscape Requires New Tech Tools
28 Aug 2013
Video Ads Average 83% Viewability in First Quarter, VideoHub Finds
Video Ads Average 83% Viewability in First Quarter, VideoHub Finds
27 Aug 2013
Research from WPP’s Millward Brown: Adding Interactivity To TV Ads Increases Effectiveness
Research from WPP’s Millward Brown: Adding Interactivity To TV Ads Increases Effectiveness
27 Aug 2013
Research: IPG Zeroes In On Tablet Video Users
Research: IPG Zeroes In On Tablet Video Users
23 Aug 2013
Research: Tablet Video Apps Capture Viewers Better Than TV
Research: Tablet Video Apps Capture Viewers Better Than TV
22 Aug 2013
Tablet User Ad Recall High, Study Shows
Tablet User Ad Recall High, Study Shows
21 Aug 2013
Tablet Users More Attentive, Tablet Ads Generate Better Recall, IPG’s Manatt
Tablet Users More Attentive, Tablet Ads Generate Better Recall, IPG’s Manatt
20 Aug 2013
Cross-Platform Usage Additive for Brands, Says Horizon’s Marson
Cross-Platform Usage Additive for Brands, Says Horizon’s Marson
18 Aug 2013
ESPN Reseach Exec on Creative for Cross Platforms
ESPN Reseach Exec on Creative for Cross Platforms
11 Aug 2013
Nielsen’s Randall Beard: Few Advertisers Marrying Online And TV Well
Nielsen’s Randall Beard: Few Advertisers Marrying Online And TV Well
8 Aug 2013
Nielsen’s Feigenson: Effectiveness Is The Next Battlefield for Digital Video
Nielsen’s Feigenson: Effectiveness Is The Next Battlefield for Digital Video
8 Aug 2013
Horizon’s Chief Digital Officer: Nearly All Ads Now Use Nielsen OCR
Horizon’s Chief Digital Officer: Nearly All Ads Now Use Nielsen OCR
8 Aug 2013
ESPN Generates 23% Lift in Reach Via Digital Platforms
ESPN Generates 23% Lift in Reach Via Digital Platforms
5 Aug 2013
Nielsen “Fueling” Real-Time Bidding for TV Planning
Nielsen “Fueling” Real-Time Bidding for TV Planning
5 Aug 2013
Tremor Video CMO: Performance Pricing on the Rise
Tremor Video CMO: Performance Pricing on the Rise
24 Jul 2013
TubeMogul CEO’s ‘Shocking’ Truth: Only Half Of Videos May Be Viewed
23 Jul 2013