Measurement

The New Auto Advertising Is Precise: TEGNA’s Fagan
6 Oct 2019
The Best Way to Deal With Disruption Is to Lead It: P&G’s Pritchard
4 Oct 2019
How OTT Ads Get Higher Viewability & Less Fraud: MediaMath’s Fisher
4 Oct 2019
Nelson: With Roundel, Disney Can Better Meet Brands’ Demands
4 Oct 2019
Local TV Can Easily Flip To Impressions: Hearst’s Wertlieb
4 Oct 2019
MediaMath’s ‘Source’ Aims To Reboot Ad-Tech For Transparency: CEO Zawadzki
3 Oct 2019
IPG’s Engelgau On Identity & People In Marketing
3 Oct 2019
Email Is Under-Used And Episodic: Epsilon’s Benyo
3 Oct 2019
Our Environment Is Naturally Data Rich: GSTV’s McCaffrey
3 Oct 2019
How Impressions Will Boost Local TV: WideOrbit’s Offeman
3 Oct 2019
P&G’s Pritchard Wants to Eliminate Toxic Content From Advertising in 3 Years
2 Oct 2019
Brand Safety and Customer Trust Are Key to Good Advertising: Verizon Media’s Lucas
2 Oct 2019
Connected TV Must Overcome Fragmentation: Samba TV’s Bourget
2 Oct 2019
OpenX’s Gentry Wants Ad ‘Symmetry’ For Web Publishers
2 Oct 2019
TrustX, Publishers’ Own PMP, Is Trading More Than $10M: CEO: Kohl
1 Oct 2019
How ‘Deterministic TV’ Will Drive Ad Outcomes: 605’s Levine
1 Oct 2019
Cadreon’s Schmidt On ‘Open Parks’ At End Of Programmatic
1 Oct 2019
FreeWheel’s Discovery Deal, Explained By GM Marcus
30 Sep 2019
Up To Half Of Ad Spend Still Wasted: MediaMath’s Gerszke
30 Sep 2019
Convergence Is Not What You Think It Is: Amobee’s Smolin
30 Sep 2019
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