Measurement

Playlists & Series

Nielsen to Measure AOL Videos with “TV-Like Ratings”
30 Apr 2013
YuMe Studying Consumer Behavior Across Screens
YuMe Studying Consumer Behavior Across Screens
29 Apr 2013
Livestation, World’s Largest “Legal” Portal for Live News, Has Data Product
Livestation, World’s Largest “Legal” Portal for Live News, Has Data Product
29 Apr 2013
Online Video Fights TV “Ad Decay,” Tremor Study w/ Nielsen, IAB, Performics
Online Video Fights TV “Ad Decay,” Tremor Study w/ Nielsen, IAB, Performics
26 Apr 2013
Online Video $4.1 Billion Biz Heading into NewFronts, Still Needs Standards
24 Apr 2013
Ooyala’s ‘Hook’ Allows Publishers to Protect, Monetize Video for Android
Ooyala’s ‘Hook’ Allows Publishers to Protect, Monetize Video for Android
24 Apr 2013
Microsoft Inks Deal With NBC Sports for Digital Content Delivery
17 Apr 2013
Akamai Touts Deep Video Analytics, Cloud-based Encoding at NAB
Akamai Touts Deep Video Analytics, Cloud-based Encoding at NAB
15 Apr 2013
Ogilvy Entertainment President: Industry Needs Metrics around Branded Video
Ogilvy Entertainment President: Industry Needs Metrics around Branded Video
12 Apr 2013
Facebook Videos More Viral Than YouTube Videos, Study
29 Mar 2013
Nielsen Set to Expand Media Partners for Online Campaign Ratings
22 Mar 2013
Nielsen Study Tracks Tweet Volume to Show Ratings
21 Mar 2013
Extreme Reach Touts Reporting Tool for Video Campaigns Across All Screens
13 Mar 2013
Digitas’ Shlachter: How Big Data Can Drive Digital Video Value
7 Mar 2013
GroupM’s Cary Tilds on the Imperative of Standards Around Mobile Video
4 Mar 2013
comScore CEO Warns Video Biz: Don’t Embrace TV Model of Demographic Guarantees
1 Mar 2013
Big Marketers Slow to Embrace Big Data, Forrester’s O’Connell
28 Feb 2013
Amit Seth: Nielsen is “On the Cusp” of Further Understanding the Link Between Viewing and Purchase Intent
27 Feb 2013
Xaxis’ Becker: Agencies Need Better Cross-Media Systems
26 Feb 2013
VideoHub has Predictive Measurement Tool; New Alliance with comScore
25 Feb 2013