Measurement

Playlists & Series

Cross-Platform Usage Additive for Brands, Says Horizon’s Marson
Cross-Platform Usage Additive for Brands, Says Horizon’s Marson
18 Aug 2013
ESPN Reseach Exec on Creative for Cross Platforms
ESPN Reseach Exec on Creative for Cross Platforms
11 Aug 2013
Nielsen’s Randall Beard: Few Advertisers Marrying Online And TV Well
Nielsen’s Randall Beard: Few Advertisers Marrying Online And TV Well
8 Aug 2013
Nielsen’s Feigenson: Effectiveness Is The Next Battlefield for Digital Video
Nielsen’s Feigenson: Effectiveness Is The Next Battlefield for Digital Video
8 Aug 2013
Horizon’s Chief Digital Officer: Nearly All Ads Now Use Nielsen OCR
Horizon’s Chief Digital Officer: Nearly All Ads Now Use Nielsen OCR
8 Aug 2013
ESPN Generates 23% Lift in Reach Via Digital Platforms
ESPN Generates 23% Lift in Reach Via Digital Platforms
5 Aug 2013
Nielsen “Fueling” Real-Time Bidding for TV Planning
Nielsen “Fueling” Real-Time Bidding for TV Planning
5 Aug 2013
Tremor Video CMO: Performance Pricing on the Rise
Tremor Video CMO: Performance Pricing on the Rise
24 Jul 2013
TubeMogul CEO’s ‘Shocking’ Truth: Only Half Of Videos May Be Viewed
23 Jul 2013
Kellogg’s Boosts Digital ROI to 6X with Real-Time Targeting, comScore’s Fulgoni
Kellogg’s Boosts Digital ROI to 6X with Real-Time Targeting, comScore’s Fulgoni
19 Jul 2013
THE UGLY TRUTH OF ONLINE VIDEO: Nearly 40% of Impressions are a “Fraud,” Vindico’s Matt Timothy
17 Jul 2013
Starcom Doubles Down on comScore for Online Measurement
Starcom Doubles Down on comScore for Online Measurement
15 Jul 2013
comScore Introduces “Viewability” Tool, Gian Fulgoni
comScore Introduces “Viewability” Tool, Gian Fulgoni
15 Jul 2013
ESPN’s Glenn Enoch on The First Five-Platform Measurement Initiative
ESPN’s Glenn Enoch on The First Five-Platform Measurement Initiative
2 Jul 2013
Video Consumption Not Tied to Device, but to Genre, Decipher’s Nigel Walley
Video Consumption Not Tied to Device, but to Genre, Decipher’s Nigel Walley
2 Jul 2013
Simulmedia Opens Access to TV Marketing Campaign Reports
1 Jul 2013
Adobe Acquires Marketing Company Neolane; Expands Digital Marketing Services
1 Jul 2013
Brand Measurement is Key Focus of Programmatic Efforts at IPG’s Magna Unit
30 Jun 2013
Nielsen Cross-Platform Campaign Ratings Go Public UK
Nielsen Cross-Platform Campaign Ratings Go Public UK
26 Jun 2013
TubeMogul Touts “GRP’s'” in Digital Video Buying with “BrandPoint” Intro
TubeMogul Touts “GRP’s'” in Digital Video Buying with “BrandPoint” Intro
25 Jun 2013