Measurement

comScore’s Fulgoni: We Have Eighty Percent Global Share with vCE
comScore’s Fulgoni: We Have Eighty Percent Global Share with vCE
30 Jan 2014
Forrester Study: Advertisers Want Convergence Measurement
Forrester Study: Advertisers Want Convergence Measurement
28 Jan 2014
TubeMogul Rolls Out Viewability in its Ad Buying Software
TubeMogul Rolls Out Viewability in its Ad Buying Software
26 Jan 2014
AOL’s Lord: Optimization Trumps Reach For Advertisers
AOL’s Lord: Optimization Trumps Reach For Advertisers
17 Jan 2014
Rovi’s Parekh: Big Data Will Change Ad World
Rovi’s Parekh: Big Data Will Change Ad World
13 Jan 2014
SMG’s Twitter Partnership Moves Into Social Retargeting
SMG’s Twitter Partnership Moves Into Social Retargeting
13 Jan 2014
Tuning Data Brings ‘True Commercial Ratings’ To Digital Ads
Tuning Data Brings ‘True Commercial Ratings’ To Digital Ads
2 Jan 2014
Xaxis’ Hanlon: Verification Is Key Driver Of Video CPMs
Xaxis’ Hanlon: Verification Is Key Driver Of Video CPMs
2 Jan 2014
Kantar’s Breheney Sees Mixed Uses For TV Tuning Data
Kantar’s Breheney Sees Mixed Uses For TV Tuning Data
23 Dec 2013
Videology: Media Mix Modeling Growing in Use
Videology: Media Mix Modeling Growing in Use
18 Dec 2013
FreeWheel has Important Video Report, Ashley Swartz explains why
FreeWheel has Important Video Report, Ashley Swartz explains why
17 Dec 2013
‘Huge Focus On Video’ In 2014 For Newly-Merged Xaxis, 24/7
‘Huge Focus On Video’ In 2014 For Newly-Merged Xaxis, 24/7
9 Dec 2013
Ad Loads Up, TV Everywhere Viewing Rises, FreeWheel Says
Ad Loads Up, TV Everywhere Viewing Rises, FreeWheel Says
5 Dec 2013
Nielsen’s Bradford: Programmatic Will Become “Victim Of Its Success”
Nielsen’s Bradford: Programmatic Will Become “Victim Of Its Success”
5 Dec 2013
Unruly’s Townend: Human Emotion Can Turbocharge Programmatic
Unruly’s Townend: Human Emotion Can Turbocharge Programmatic
4 Dec 2013
Nielsen’s Bradford: TV & Online Measurement Are Coming Together
Nielsen’s Bradford: TV & Online Measurement Are Coming Together
3 Dec 2013
Analytics Firm BrandAds Aims to Measure Video Across Screens
Analytics Firm BrandAds Aims to Measure Video Across Screens
25 Nov 2013
Perform Group’s Wilson: TV Metrics Work For Online Video Buyers
Perform Group’s Wilson: TV Metrics Work For Online Video Buyers
20 Nov 2013
TubeMogul’s Viewability Consortium Goes Global
TubeMogul’s Viewability Consortium Goes Global
18 Nov 2013
Nielsen’s Bradford: TV Buyers Now Borrowing From Online Metrics Playbook
Nielsen’s Bradford: TV Buyers Now Borrowing From Online Metrics Playbook
18 Nov 2013