Measurement

Playlists & Series

FreeWheel has Important Video Report, Ashley Swartz explains why
FreeWheel has Important Video Report, Ashley Swartz explains why
17 Dec 2013
Ad Loads Up, TV Everywhere Viewing Rises, FreeWheel Says
Ad Loads Up, TV Everywhere Viewing Rises, FreeWheel Says
5 Dec 2013
Nielsen’s Bradford: Programmatic Will Become “Victim Of Its Success”
Nielsen’s Bradford: Programmatic Will Become “Victim Of Its Success”
5 Dec 2013
Nielsen’s Bradford: TV & Online Measurement Are Coming Together
Nielsen’s Bradford: TV & Online Measurement Are Coming Together
3 Dec 2013
Analytics Firm BrandAds Aims to Measure Video Across Screens
Analytics Firm BrandAds Aims to Measure Video Across Screens
25 Nov 2013
Perform Group’s Wilson: TV Metrics Work For Online Video Buyers
Perform Group’s Wilson: TV Metrics Work For Online Video Buyers
20 Nov 2013
TubeMogul’s Viewability Consortium Goes Global
TubeMogul’s Viewability Consortium Goes Global
18 Nov 2013
Nielsen’s Bradford: TV Buyers Now Borrowing From Online Metrics Playbook
Nielsen’s Bradford: TV Buyers Now Borrowing From Online Metrics Playbook
18 Nov 2013
VivaKi’s Bertozzi: Clean Up The Big Ad Views Fraud
14 Nov 2013
Tremor Video Rolls Out Cost Per View Pricing
Tremor Video Rolls Out Cost Per View Pricing
13 Nov 2013
Forrester Analyst: DVR’s Days Are Numbered
Forrester Analyst: DVR’s Days Are Numbered
10 Nov 2013
Weather Company’s Hadley: “Location Is The New Cookie”
Weather Company’s Hadley: “Location Is The New Cookie”
6 Nov 2013
Nielsen’s Feigenson: Best Campaigns Mix Numbers And Emotions
Nielsen’s Feigenson: Best Campaigns Mix Numbers And Emotions
6 Nov 2013
VivaKi Taps Vindico To Validate Video Ad Views
VivaKi Taps Vindico To Validate Video Ad Views
6 Nov 2013
Beet Commentary: Online Video GRPs a Risk for Long-Term Pricing, Ashley Swartz
Beet Commentary: Online Video GRPs a Risk for Long-Term Pricing, Ashley Swartz
31 Oct 2013
Nielsen’s Ad-Measuring SDK ‘Listens For Watermarks In Content’
Nielsen’s Ad-Measuring SDK ‘Listens For Watermarks In Content’
31 Oct 2013
Advanced Targeting in Video Campaigns Rising Quickly, Videology Report
26 Oct 2013
TubeMogul’s Brett Wilson:  Audience Guarantees for Programmatic Becoming Pervasive, Quickly
TubeMogul’s Brett Wilson: Audience Guarantees for Programmatic Becoming Pervasive, Quickly
17 Oct 2013
Nielsen to Expand OCR Data Source Beyond Facebook, Links with Experian (updated)
Nielsen to Expand OCR Data Source Beyond Facebook, Links with Experian (updated)
16 Oct 2013
Akamai Casts Its Diagnostics Eye Over More Video Services
9 Oct 2013