Measurement

Viewability Is Finally Here And Now: BrightRoll’s Avila
Viewability Is Finally Here And Now: BrightRoll’s Avila
28 Apr 2014
comScore’s ‘Five-Screen’ Measurement Launching Late 2014
comScore’s ‘Five-Screen’ Measurement Launching Late 2014
28 Apr 2014
Kellogg’s Fetters on Big Progress in Video Ad Viewability
28 Apr 2014
BrightRoll “Bakes-in” Viewability Authentication with Moat
BrightRoll “Bakes-in” Viewability Authentication with Moat
25 Apr 2014
Nielsen’s Mobile Video Measurement Coming This Summer
Nielsen’s Mobile Video Measurement Coming This Summer
25 Apr 2014
Viacom’s Spina Wants Unified Social Data Measurements
Viacom’s Spina Wants Unified Social Data Measurements
22 Apr 2014
Making Content Marketing Accountable To Drive Business, MediaCom’s Sean Black Explains
Making Content Marketing Accountable To Drive Business, MediaCom’s Sean Black Explains
15 Apr 2014
Digital Planning will Come to TV Ad Buying, but Not So Fast, Nielsen’s Amit Seth
Digital Planning will Come to TV Ad Buying, but Not So Fast, Nielsen’s Amit Seth
15 Apr 2014
Conviva Now Analyzing 4 Billion Monthly Global Streams for ESPN, HBO, others
Conviva Now Analyzing 4 Billion Monthly Global Streams for ESPN, HBO, others
10 Apr 2014
Rentrak Sees TV’s ‘Long Tail’ As Key To Linear Programmatic
Rentrak Sees TV’s ‘Long Tail’ As Key To Linear Programmatic
7 Apr 2014
Brands Must Establish KPIs for Content, MediaCom’s Sean Black
Brands Must Establish KPIs for Content, MediaCom’s Sean Black
7 Apr 2014
Transitioning TV Ad Buying From “Steak Dinners” to Programmatic:  It’s Going to Take Time
Transitioning TV Ad Buying From “Steak Dinners” to Programmatic: It’s Going to Take Time
6 Apr 2014
Addressable TV’s Roll-Out Will Be Uneven: Nielsen’s Seth
Addressable TV’s Roll-Out Will Be Uneven: Nielsen’s Seth
3 Apr 2014
Rentrak Makes Strides in Programmatic TV
Rentrak Makes Strides in Programmatic TV
31 Mar 2014
4A’s Chairman Chris Weil: Data Will Illuminate What Works in Ads
4A’s Chairman Chris Weil: Data Will Illuminate What Works in Ads
21 Mar 2014
Simulmedia’s Morgan: Data Will Unbundle Marketing
Simulmedia’s Morgan: Data Will Unbundle Marketing
19 Mar 2014
TV Ad Targeter Simulmedia Aims to Connect Data to Business Outcomes
TV Ad Targeter Simulmedia Aims to Connect Data to Business Outcomes
18 Mar 2014
Collective and Zenith Launch TV Analytics Tool
Collective and Zenith Launch TV Analytics Tool
18 Mar 2014
Veenome Looks Inside Videos To Help Advertisers
Veenome Looks Inside Videos To Help Advertisers
17 Mar 2014
Xaxis’ Gleason on the Appeal of GRP’s for Digital Buys
Xaxis’ Gleason on the Appeal of GRP’s for Digital Buys
13 Mar 2014