Measurement

Campbell Soup Company Warms To True Digital Marketing ROI
Campbell Soup Company Warms To True Digital Marketing ROI
26 Jun 2014
Carat’s Ray: Proving ROI Amid Real Media Convergence
Carat’s Ray: Proving ROI Amid Real Media Convergence
25 Jun 2014
Attribution Is ‘Game-Changer’ For AOL’s Adap.tv
Attribution Is ‘Game-Changer’ For AOL’s Adap.tv
24 Jun 2014
Nielsen Product President Hasker: We are Moving “Well Beyond the GRP”
Nielsen Product President Hasker: We are Moving “Well Beyond the GRP”
23 Jun 2014
Digital and Linear TV Ad Workflow Will be Unified, INVISION’s Miller
Digital and Linear TV Ad Workflow Will be Unified, INVISION’s Miller
22 Jun 2014
Online GRP Standard In ‘A Year Or Two’: IAB’s Mane
Online GRP Standard In ‘A Year Or Two’: IAB’s Mane
16 Jun 2014
Advertising Arms Race: ‘2014 Is The Year Of Fraud’
Advertising Arms Race: ‘2014 Is The Year Of Fraud’
15 Jun 2014
Advertisers Will Demand More Transparency: Zenith US CEO
Advertisers Will Demand More Transparency: Zenith US CEO
15 Jun 2014
Price Pressure on Video Ads Fuels Viewability and Fraud Problems, TubeMogul’s Wilson
Price Pressure on Video Ads Fuels Viewability and Fraud Problems, TubeMogul’s Wilson
13 Jun 2014
Emerging Standards will Drive Dollars to Digital Video, Matt Prohaska
Emerging Standards will Drive Dollars to Digital Video, Matt Prohaska
13 Jun 2014
Platforms Should Shoulder Ad Fraud Burden: TubeMogul CEO
Platforms Should Shoulder Ad Fraud Burden: TubeMogul CEO
13 Jun 2014
Online Media Measurement: It’s Not Like Betamax Vs VHS
Online Media Measurement: It’s Not Like Betamax Vs VHS
12 Jun 2014
Buyers And Sellers Will Need Multiple Verifiers: ZenithOptimedia’s Singer
Buyers And Sellers Will Need Multiple Verifiers: ZenithOptimedia’s Singer
12 Jun 2014
IAB’s Mane On Fraud: Keep Calm And Carry On
IAB’s Mane On Fraud: Keep Calm And Carry On
12 Jun 2014
Google Rallies Fight Against Bots In Ad Fraud ‘Arms Race’
Google Rallies Fight Against Bots In Ad Fraud ‘Arms Race’
12 Jun 2014
Measuring Ads By Sales Is Some Way Off: DigitasLBi’s Shlachter
Measuring Ads By Sales Is Some Way Off: DigitasLBi’s Shlachter
12 Jun 2014
Mobile Video Strong Despite Fraud Fears: Innovid’s Chalozin
Mobile Video Strong Despite Fraud Fears: Innovid’s Chalozin
12 Jun 2014
Bot Or Not? Fraudsters Keep Advertisers On Their Toes, Integral’s Knoll Says
Bot Or Not? Fraudsters Keep Advertisers On Their Toes, Integral’s Knoll Says
11 Jun 2014
Video Ad Fraud Is Not As Bad As You Think: comScore’s Chasin
10 Jun 2014
Ad Fraud May Harm Programmatic Growth
Ad Fraud May Harm Programmatic Growth
9 Jun 2014