Measurement

Playlists & Series

Open APIs Can Drive TV AdTech, INVISION’s David Miller
Open APIs Can Drive TV AdTech, INVISION’s David Miller
31 Mar 2014
Xaxis Exec: Online Video Will Benefit from More Data and More Premium Content
Xaxis Exec: Online Video Will Benefit from More Data and More Premium Content
26 Mar 2014
4A’s Chairman Chris Weil: Data Will Illuminate What Works in Ads
4A’s Chairman Chris Weil: Data Will Illuminate What Works in Ads
21 Mar 2014
Simulmedia’s Morgan: Data Will Unbundle Marketing
Simulmedia’s Morgan: Data Will Unbundle Marketing
19 Mar 2014
TV Ad Targeter Simulmedia Aims to Connect Data to Business Outcomes
TV Ad Targeter Simulmedia Aims to Connect Data to Business Outcomes
18 Mar 2014
Collective and Zenith Launch TV Analytics Tool
Collective and Zenith Launch TV Analytics Tool
18 Mar 2014
The Search For Standards For Addressable Ads
The Search For Standards For Addressable Ads
17 Mar 2014
Veenome Looks Inside Videos To Help Advertisers
Veenome Looks Inside Videos To Help Advertisers
17 Mar 2014
Xaxis’ Gleason on the Appeal of GRP’s for Digital Buys
Xaxis’ Gleason on the Appeal of GRP’s for Digital Buys
13 Mar 2014
Videology Has “Direct Integration” with Nielsen TV Data
Videology Has “Direct Integration” with Nielsen TV Data
3 Mar 2014
‘Addressability Won’t Grow TV Pie’: Nielsen’s Hohman
‘Addressability Won’t Grow TV Pie’: Nielsen’s Hohman
21 Feb 2014
Viewability Standards Coming to Digital Media this Year, UM’s Cohen
Viewability Standards Coming to Digital Media this Year, UM’s Cohen
20 Feb 2014
Newspaper Video Freelancers Defraud Ad Buyers: Collective’s Lusk
Newspaper Video Freelancers Defraud Ad Buyers: Collective’s Lusk
20 Feb 2014
MediaVest’s Trivedi: Viewability Concerns Hurting Ad World
MediaVest’s Trivedi: Viewability Concerns Hurting Ad World
19 Feb 2014
Video View Fraud Perpetuated by Venture-Backed Companies, VivaKi’s Voris
Video View Fraud Perpetuated by Venture-Backed Companies, VivaKi’s Voris
17 Feb 2014
Commentary:  Forrester Report Highlights Shift from GRP’s for Digital Video
Commentary: Forrester Report Highlights Shift from GRP’s for Digital Video
14 Feb 2014
Google Integrates with comScore’s Cross-Platform Measurement Tool
Google Integrates with comScore’s Cross-Platform Measurement Tool
11 Feb 2014
Nielsen’s Hohman: Cross-Platform Ads Are More Effective
Nielsen’s Hohman: Cross-Platform Ads Are More Effective
11 Feb 2014
Civolution Provides ‘Predictive GRPs’ For TV-Synced Ads
Civolution Provides ‘Predictive GRPs’ For TV-Synced Ads
10 Feb 2014
comScore Opens up “Project Blueprint” to the Industry
comScore Opens up “Project Blueprint” to the Industry
9 Feb 2014