Measurement

Brands Can Bring First-Party Data Direct To TV: Samsung’s Scott
8 Feb 2020
Vizio TVs Updated For OAR Ads: Inscape’s McAfee
7 Feb 2020
Samsung Ads’ Evans: Clients ‘Open the Doors’ by Measuring Streaming and Linear Together
6 Feb 2020
Advertisers Are Rebooting Their Content: Samsung Ads’ Kim
6 Feb 2020
Missing Currency Makes Attribution Expensive: Spark Foundry’s Giacosa
6 Feb 2020
Noah Levine: 605 Introduces New Data Platform to the Industry
5 Feb 2020
Samsung Ads’ Meyer: The Gaming Industry Is Advertising’s Next Frontier
4 Feb 2020
TVSquared’s Kinsella Offers OTT Attribution With A Twist
4 Feb 2020
Horizon Media’s Dobarro: To Grow, Brands Need to Be Speaking to Multicultural Segments
3 Feb 2020
OpenSlate’s Foyle: Audience and Content Impact Measurement Is a ‘Utopia’ for Clients
30 Jan 2020
What Comes After Cookies? Teads’ Daily Examines
30 Jan 2020
PCH’s Bagdasarian: Data at Scale Is a Competitive Advantage for Targeted Advertising
30 Jan 2020
Ad Agencies Leaning In To Connected TV: Samsung Ads’ Melaragno
29 Jan 2020
Addressable Extends Ads’ National Reach: DISH’s Arrix
29 Jan 2020
Samsung Ads’ Meyer: ‘Discovery’ Mode on Smart TVs Is a Sweet Spot for Advertisers
27 Jan 2020
True Data Makes Agencies ‘Thoughtful’: Proof’s Tran
27 Jan 2020
Ampersand Launches ‘The AND Platform’ to Unify Audience and Measurement Across Inventories
23 Jan 2020
Vevo Finds Longer Viewing Sessions On Connected TV: Butler
23 Jan 2020
New Dawn For TV Upfronts: Amobee’s Smolin
22 Jan 2020
A+E’s Roseann Montenes: With Client Expectations, There’s No ‘One-Size-Fits-All’
21 Jan 2020
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