Measurement

Innovid’s Chalozin Open Source Software Cleaning up Video Ad Fraud
Innovid’s Chalozin Open Source Software Cleaning up Video Ad Fraud
8 Jun 2014
YuMe’s Ad Reach Calculator Sparks Assembly’s Interest
YuMe’s Ad Reach Calculator Sparks Assembly’s Interest
4 Jun 2014
YuMe On Quest For Ad Receptivity Equation
YuMe On Quest For Ad Receptivity Equation
4 Jun 2014
Fighting Video Ad Fraud Needs to be an Open Source Solution,TubeMogul’s Brett Wilson
Fighting Video Ad Fraud Needs to be an Open Source Solution,TubeMogul’s Brett Wilson
2 Jun 2014
WPP Digital Chief Says No to Fraud: “We Only Want Human Activity”
WPP Digital Chief Says No to Fraud: “We Only Want Human Activity”
2 Jun 2014
YuMe w/ Nielsen Launch Tools to Measure Cross-Screen Reach
YuMe w/ Nielsen Launch Tools to Measure Cross-Screen Reach
2 Jun 2014
YuMe’s ‘Reach Calculator,’ Powered by Nielsen, Shows Impact Of Shifting Ad Dollars
YuMe’s ‘Reach Calculator,’ Powered by Nielsen, Shows Impact Of Shifting Ad Dollars
2 Jun 2014
TubeMogul’s Brett Wilson is Battling Bots, Non-Human Video Views and Low Ad Rates
TubeMogul’s Brett Wilson is Battling Bots, Non-Human Video Views and Low Ad Rates
19 May 2014
Three Essentials For Video Viewability, BrightRoll’s Tod Sacredoti explain
Three Essentials For Video Viewability, BrightRoll’s Tod Sacredoti explain
14 May 2014
Nielsen’s Hasker: Mobile Measurement Is The Future Of Our Business
Nielsen’s Hasker: Mobile Measurement Is The Future Of Our Business
8 May 2014
Digitas Inks Partnerships with BuzzFeed, Epic Digital, SimpleReach
Digitas Inks Partnerships with BuzzFeed, Epic Digital, SimpleReach
7 May 2014
The NewFronts Are Good Marketing, but Not a Market, Simulmedia’s Dave Morgan
The NewFronts Are Good Marketing, but Not a Market, Simulmedia’s Dave Morgan
6 May 2014
Rovi Wants Advertisers To Slice Audiences In To Small Segments
Rovi Wants Advertisers To Slice Audiences In To Small Segments
6 May 2014
The Great Unwatched: Viewability Shifts Kellogg’s Video Ad Strategy
The Great Unwatched: Viewability Shifts Kellogg’s Video Ad Strategy
4 May 2014
Time Inc. Rolls Out New Programming, Distribution Partners
Time Inc. Rolls Out New Programming, Distribution Partners
1 May 2014
Visible Measures Launches DSP
Visible Measures Launches DSP
1 May 2014
Viewability Measurement Must Be Independent: BrightRoll SVP
Viewability Measurement Must Be Independent: BrightRoll SVP
1 May 2014
Nielsen Debuts Digital Video Campaign Ratings with AOL
30 Apr 2014
AOL Will Use Nielsen TV Ratings To Measure Its Video Audience
AOL Will Use Nielsen TV Ratings To Measure Its Video Audience
29 Apr 2014
BrightRoll Focused on Viewability Measurement, Mobile Growth
BrightRoll Focused on Viewability Measurement, Mobile Growth
28 Apr 2014