Measurement

Playlists & Series

Innovid Inks Deal with Video Data Shop Veenome for Video Frame Categorization and Brand Safety
Innovid Inks Deal with Video Data Shop Veenome for Video Frame Categorization and Brand Safety
7 Feb 2014
Xaxis’ Brian Gleason: Creative Is A ‘Big Hole’ For Digital Video Ads
Xaxis’ Brian Gleason: Creative Is A ‘Big Hole’ For Digital Video Ads
7 Feb 2014
SMG’s Giacosa on the New Vendors Behind Social Video
SMG’s Giacosa on the New Vendors Behind Social Video
5 Feb 2014
MediaVest’s Trivedi:  Compliance Around Digital Video is Finally in Place
MediaVest’s Trivedi: Compliance Around Digital Video is Finally in Place
5 Feb 2014
Seattle Startup iSpot.tv Tracks Online Engagement with TV Ads
4 Feb 2014
‘Engagement Beats Views’ For Video Ad Measurement, 7th Chamber CEO Spalding
‘Engagement Beats Views’ For Video Ad Measurement, 7th Chamber CEO Spalding
3 Feb 2014
Unruly’s Kosinski: Superbowl’s Best Ads Touched Down Weeks Before Kick-Off
Unruly’s Kosinski: Superbowl’s Best Ads Touched Down Weeks Before Kick-Off
3 Feb 2014
Nielsen’s Hohman: TV Nets ‘Hungry’ For Cross-Platform Data
3 Feb 2014
Ebuzzing’s Daily: Advertisers Should Only Pay For Willing Consumers
Ebuzzing’s Daily: Advertisers Should Only Pay For Willing Consumers
3 Feb 2014
comScore’s Fulgoni: We Have Eighty Percent Global Share with vCE
comScore’s Fulgoni: We Have Eighty Percent Global Share with vCE
30 Jan 2014
Forrester Study: Advertisers Want Convergence Measurement
Forrester Study: Advertisers Want Convergence Measurement
28 Jan 2014
TubeMogul Rolls Out Viewability in its Ad Buying Software
TubeMogul Rolls Out Viewability in its Ad Buying Software
26 Jan 2014
AOL’s Lord: Optimization Trumps Reach For Advertisers
AOL’s Lord: Optimization Trumps Reach For Advertisers
17 Jan 2014
Rovi’s Parekh: Big Data Will Change Ad World
Rovi’s Parekh: Big Data Will Change Ad World
13 Jan 2014
SMG’s Twitter Partnership Moves Into Social Retargeting
SMG’s Twitter Partnership Moves Into Social Retargeting
13 Jan 2014
Simulmedia’s Morgan: TV Can Make $30bn By Optimizing Ads
Simulmedia’s Morgan: TV Can Make $30bn By Optimizing Ads
9 Jan 2014
Tuning Data Brings ‘True Commercial Ratings’ To Digital Ads
Tuning Data Brings ‘True Commercial Ratings’ To Digital Ads
2 Jan 2014
Xaxis’ Hanlon: Verification Is Key Driver Of Video CPMs
Xaxis’ Hanlon: Verification Is Key Driver Of Video CPMs
2 Jan 2014
Kantar’s Breheney Sees Mixed Uses For TV Tuning Data
Kantar’s Breheney Sees Mixed Uses For TV Tuning Data
23 Dec 2013
Videology: Media Mix Modeling Growing in Use
Videology: Media Mix Modeling Growing in Use
18 Dec 2013