Measurement

‘I Want My OTT’: Vevo’s Judelman Offers Ad Scale
21 Jan 2020
OpenAP Wants More Publishers On Board, Davis Says
20 Jan 2020
With Upfronts Around The Corner, Neutrality Is King: LiveRamp’s Prasad
20 Jan 2020
Data Plus Math Is Ramping-Up LiveRamp, Metcalfe Says
16 Jan 2020
Dentsu’s Maggie Zhang: ACR Creates a ‘More Relevant Experience’
16 Jan 2020
“Hurry Up!” Group M’s Matt Sweeney Urges Broadcasters to Migrate to CTV
16 Jan 2020
ACR Enables ‘One Media Truth’: Nielsen’s Rao
14 Jan 2020
Zenith’s Hartofilis: The Urgency of Addressability Is Leading to New Strategies
13 Jan 2020
NBCUniversal’s Denise Colella: The Launch of One Platform Brings Addressability to Linear Ads
12 Jan 2020
Schleider: Nielsen and Amobee Partnership Will ‘Level the Playing Field’ of Visibility Across Devices
12 Jan 2020
Seven Networks Beta-Test Nielsen’s Addressability: Abcarian
8 Jan 2020
Cadreon’s Mantel: Addressable TV Plans Can’t Happen in a Silo
4 Jan 2020
The Quest For Total TV: Gottlieb Seeks The Full Picture
2 Jan 2020
Hearts & Science CEO Matts: Buyers Should Look at Streaming the Way Consumers Do
2 Jan 2020
605’s Noah Levine to Keynote the #BeetRetreat in February
27 Dec 2019
Local TV Will Win in Big 2020 as Advanced Targeting Tools from Ampersand, Others Bring “Trust” to the Marketplace
26 Dec 2019
TVbeat Pooling TV Companies’ Ad Inventory
26 Dec 2019
Cadreon’s Global CEO Erica Schmidt to Keynote the Beet Retreat In San Juan
24 Dec 2019
Target’s Kristi Argyilan, Cadreon’s Erica Schmidt, DISH’s Kevin Arrix, NBCU’s Dominick Vangeli, 605’s Noah Levine and Tubi’s Farhad Massoudi to Keynote #BeetRetreat 2020 in San Juan
20 Dec 2019
TVSquared’s Smeaton: Performance Metrics Will Be Paramount in the Coming Year
19 Dec 2019
Beet.TV Daily Digest Beet.TV Mailing List

By subscribing, you accept the terms of our Privacy Policy.