Measurement

AOL Video Growing Fast; Big Focus on Viewability
AOL Video Growing Fast; Big Focus on Viewability
4 Mar 2014
Videology Has “Direct Integration” with Nielsen TV Data
Videology Has “Direct Integration” with Nielsen TV Data
3 Mar 2014
SpotXchange Tops comScore Video Ad Rankings
23 Feb 2014
‘Addressability Won’t Grow TV Pie’: Nielsen’s Hohman
‘Addressability Won’t Grow TV Pie’: Nielsen’s Hohman
21 Feb 2014
Viewability Standards Coming to Digital Media this Year, UM’s Cohen
Viewability Standards Coming to Digital Media this Year, UM’s Cohen
20 Feb 2014
MediaVest’s Trivedi: Viewability Concerns Hurting Ad World
MediaVest’s Trivedi: Viewability Concerns Hurting Ad World
19 Feb 2014
Video View Fraud Perpetuated by Venture-Backed Companies, VivaKi’s Voris
Video View Fraud Perpetuated by Venture-Backed Companies, VivaKi’s Voris
17 Feb 2014
Commentary:  Forrester Report Highlights Shift from GRP’s for Digital Video
Commentary: Forrester Report Highlights Shift from GRP’s for Digital Video
14 Feb 2014
Google Integrates with comScore’s Cross-Platform Measurement Tool
Google Integrates with comScore’s Cross-Platform Measurement Tool
11 Feb 2014
Nielsen’s Hohman: Cross-Platform Ads Are More Effective
Nielsen’s Hohman: Cross-Platform Ads Are More Effective
11 Feb 2014
Civolution Provides ‘Predictive GRPs’ For TV-Synced Ads
Civolution Provides ‘Predictive GRPs’ For TV-Synced Ads
10 Feb 2014
comScore Opens up “Project Blueprint” to the Industry
comScore Opens up “Project Blueprint” to the Industry
9 Feb 2014
Innovid Inks Deal with Video Data Shop Veenome for Video Frame Categorization and Brand Safety
Innovid Inks Deal with Video Data Shop Veenome for Video Frame Categorization and Brand Safety
7 Feb 2014
Xaxis’ Brian Gleason: Creative Is A ‘Big Hole’ For Digital Video Ads
Xaxis’ Brian Gleason: Creative Is A ‘Big Hole’ For Digital Video Ads
7 Feb 2014
MediaVest’s Trivedi:  Compliance Around Digital Video is Finally in Place
MediaVest’s Trivedi: Compliance Around Digital Video is Finally in Place
5 Feb 2014
Seattle Startup iSpot.tv Tracks Online Engagement with TV Ads
4 Feb 2014
‘Engagement Beats Views’ For Video Ad Measurement, 7th Chamber CEO Spalding
‘Engagement Beats Views’ For Video Ad Measurement, 7th Chamber CEO Spalding
3 Feb 2014
Unruly’s Kosinski: Superbowl’s Best Ads Touched Down Weeks Before Kick-Off
Unruly’s Kosinski: Superbowl’s Best Ads Touched Down Weeks Before Kick-Off
3 Feb 2014
Nielsen’s Hohman: TV Nets ‘Hungry’ For Cross-Platform Data
3 Feb 2014
Ebuzzing’s Daily: Advertisers Should Only Pay For Willing Consumers
Ebuzzing’s Daily: Advertisers Should Only Pay For Willing Consumers
3 Feb 2014