Measurement

Playlists & Series

Tremor Video’s New DSP Focused on Performance Metrics
Tremor Video’s New DSP Focused on Performance Metrics
2 Oct 2013
MediaVest USA Chief Christine Merrifield: “We are a comsCore Company”
MediaVest USA Chief Christine Merrifield: “We are a comsCore Company”
1 Oct 2013
France’s Alenty: A Future With Multiple Video View Metrics
France’s Alenty: A Future With Multiple Video View Metrics
1 Oct 2013
Nielsen Soon To Add Richer Data To OCR Ad Measurement
Nielsen Soon To Add Richer Data To OCR Ad Measurement
26 Sep 2013
Viggle Second Screen Ads Boost Ad Awareness As Much as 50%
Viggle Second Screen Ads Boost Ad Awareness As Much as 50%
20 Sep 2013
AOL Launches Video Insight Tool to Provide Deep Data on Views
AOL Launches Video Insight Tool to Provide Deep Data on Views
18 Sep 2013
Mobile Video Viewing is Surging, FreeWheel Study
Mobile Video Viewing is Surging, FreeWheel Study
11 Sep 2013
TubeMogul Focused on TV-Like Buying for Digital, More Targeting
10 Sep 2013
Nielsen’s Amit Seth: ‘OCR’ is Going Global
9 Sep 2013
AOL On’s O’Connor: Help Ad Buyers Avoid Sticker Shock
AOL On’s O’Connor: Help Ad Buyers Avoid Sticker Shock
4 Sep 2013
Twitter Acquires Social TV Tracking Service Trendrr
Twitter Acquires Social TV Tracking Service Trendrr
29 Aug 2013
Nielsen Beet Summit: New Video Landscape Requires New Tech Tools
Nielsen Beet Summit: New Video Landscape Requires New Tech Tools
28 Aug 2013
Video Ads Average 83% Viewability in First Quarter, VideoHub Finds
Video Ads Average 83% Viewability in First Quarter, VideoHub Finds
27 Aug 2013
Research from WPP’s Millward Brown: Adding Interactivity To TV Ads Increases Effectiveness
Research from WPP’s Millward Brown: Adding Interactivity To TV Ads Increases Effectiveness
27 Aug 2013
Research: Original Web Video Ads Outperform TV Shovelware
Research: Original Web Video Ads Outperform TV Shovelware
26 Aug 2013
Research: IPG Zeroes In On Tablet Video Users
Research: IPG Zeroes In On Tablet Video Users
23 Aug 2013
Research: Tablet Video Apps Capture Viewers Better Than TV
Research: Tablet Video Apps Capture Viewers Better Than TV
22 Aug 2013
Brands Should Build Creative Specifically for Tablets, Study Reveals
Brands Should Build Creative Specifically for Tablets, Study Reveals
21 Aug 2013
Tablet User Ad Recall High, Study Shows
Tablet User Ad Recall High, Study Shows
21 Aug 2013
Tablet Users More Attentive, Tablet Ads Generate Better Recall, IPG’s Manatt
Tablet Users More Attentive, Tablet Ads Generate Better Recall, IPG’s Manatt
20 Aug 2013