Measurement

Nielsen’s Online Campaign Ratings Boosts Video Targeting
Nielsen’s Online Campaign Ratings Boosts Video Targeting
6 Jun 2013
Tremor’s VideoHub Unit Gets Video “Viewability” Tool Certified by MRC
Tremor’s VideoHub Unit Gets Video “Viewability” Tool Certified by MRC
20 May 2013
Akamai Has Diagnostic Tool for Individual Viewer Performance
Akamai Has Diagnostic Tool for Individual Viewer Performance
16 May 2013
Videology’s Hallam: Video Targeting Is About More Than Age And Gender
Videology’s Hallam: Video Targeting Is About More Than Age And Gender
10 May 2013
Nielsen’s Bradford: Old Media Metrics Are Bridge To New World
Nielsen’s Bradford: Old Media Metrics Are Bridge To New World
10 May 2013
Programmatic Buying Takes Hold in UK Market
Programmatic Buying Takes Hold in UK Market
7 May 2013
Sprint Eyes Social, Attribution, Mobile Tools at NewFront
Sprint Eyes Social, Attribution, Mobile Tools at NewFront
7 May 2013
Nielsen Poring Over First International TV Tracking Data
Nielsen Poring Over First International TV Tracking Data
3 May 2013
Adap.tv Focuses on Audience Targeting, Nielsen Campaign Ratings Tools
Adap.tv Focuses on Audience Targeting, Nielsen Campaign Ratings Tools
1 May 2013
Videology’s Hallam: ROI on VOD a Reality
Videology’s Hallam: ROI on VOD a Reality
1 May 2013
Nielsen Ratings: ‘Bringing TV Sense to Video Ad Buying,’ Videology’s Jamboretz
Nielsen Ratings: ‘Bringing TV Sense to Video Ad Buying,’ Videology’s Jamboretz
1 May 2013
Nielsen to Measure AOL Videos with “TV-Like Ratings”
30 Apr 2013
YuMe Studying Consumer Behavior Across Screens
YuMe Studying Consumer Behavior Across Screens
29 Apr 2013
Livestation, World’s Largest “Legal” Portal for Live News, Has Data Product
Livestation, World’s Largest “Legal” Portal for Live News, Has Data Product
29 Apr 2013
Online Video Fights TV “Ad Decay,” Tremor Study w/ Nielsen, IAB, Performics
Online Video Fights TV “Ad Decay,” Tremor Study w/ Nielsen, IAB, Performics
26 Apr 2013
Online Video $4.1 Billion Biz Heading into NewFronts, Still Needs Standards
24 Apr 2013
Ooyala’s ‘Hook’ Allows Publishers to Protect, Monetize Video for Android
Ooyala’s ‘Hook’ Allows Publishers to Protect, Monetize Video for Android
24 Apr 2013
Microsoft Inks Deal With NBC Sports for Digital Content Delivery
17 Apr 2013
Akamai Touts Deep Video Analytics, Cloud-based Encoding at NAB
Akamai Touts Deep Video Analytics, Cloud-based Encoding at NAB
15 Apr 2013
Ogilvy Entertainment President: Industry Needs Metrics around Branded Video
Ogilvy Entertainment President: Industry Needs Metrics around Branded Video
12 Apr 2013