Measurement

Playlists & Series

Nielsen: “Facebook has Become Our Panel for Measuring the Online Universe”
19 Oct 2012
Online GRPs Would Simplify Digital Video, TubeMogul’s Brett Wilson
17 Oct 2012
Online GRPs Don’t Tell Full Story of Digital Campaigns, comScore’s FitzGerald
17 Oct 2012
TV Ad Buying to Become More “Digital,” Forrester’s Glantz
17 Oct 2012
AOL Says Video Syndication Biz is Booming, Monthly Views Reaching 1 Billion
16 Oct 2012
Nielsen Exploring New Tools for Multi-Screen Effectiveness Measurement with Vizu Acquisition
15 Oct 2012
Forrester’s Glantz: Digital Video Publishers Need to Embrace “GRP” Scenario
8 Oct 2012
Digital Advertising Needs Big Data, TV Comps, comScore’s Joan FitzGerald
2 Oct 2012
AOL Video Views Up 78 Percent in Twelve Months: Brad Elders Explains Why
28 Sep 2012
Effective Video Measurement within 24 Months, Predicts McCann’s Racic
23 Sep 2012
Nielsen Expands Online Campaign Ratings to More than a Dozen Ad Platforms
19 Sep 2012
Adoption of Digital Ad Standards in Europe is “Profound,” IAB’s Randall Rothenberg
18 Sep 2012
GRP’s to Be Main Currency for Online Video , Forrester’s Glantz
17 Sep 2012
Akamai Has New Video Diagnostic Tools to Analytics Offering
10 Sep 2012
TubeMogul Launches Brand Lift Measurement Tools
10 Sep 2012
Video Ad Network / Analytics Firm Visible Measures Raises $21 Million
14 Aug 2012
Size Matters: Engagement Rates Double with Larger Video Ads, Tremor Video Study
9 Aug 2012
Consumers Watch Increased Ad Load on Premium Video, FreeWheel Reports
7 Aug 2012
Ad Agency TV Buyers “Don’t Understand Digital” Video, Forrester’s Michael Glantz
30 Jul 2012
Video Ad Platform, Unruly, Launches Social Video Lab
9 Jul 2012