Measurement

WarnerMedia’s David Porter: The Industry Is Collaborating to Overcome Complexities
19 Feb 2020
Defining ‘Deterministic’: DISH’s Bokhari Goes Granular
18 Feb 2020
NBCU’s Dominick Vangeli: ‘Fragmentation Is at an All-Time High’
18 Feb 2020
Effectv’s Hamilton Wants To Bust Addressable TV ‘Myths’
18 Feb 2020
Six Steps To Converged Ads: 4C’s Gupta
17 Feb 2020
Addressable Was The Word At Beet Retreat: TV[R]EV’s Wolk
14 Feb 2020
Omnicom’s Steuer: A More Efficient Ecosystem Needs Collaboration
14 Feb 2020
Samsung Ad’s Denn: Brands Need to Be Where the Customers Are
14 Feb 2020
More Measurement Is Coming: Spectrum Reach’s Norris
13 Feb 2020
Linear TV Is Going Addressable & National: Comscore’s Hinnant
13 Feb 2020
TVbeat Coming To America, Farazin Says
13 Feb 2020
The Value Of Deterministic Data: 605’s Levine
11 Feb 2020
Forrester’s O’Connell: Data Privacy Is a ‘Big Force’ Shaping the Future of Advertising
11 Feb 2020
Fragmentation Is The Real Challenge: LiveRamp’s Hoctor
10 Feb 2020
MAGNA Global’s Anson: ‘We Have to Come to a Common Currency’ for TV Measurement
10 Feb 2020
Omnicom’s Maron: Connected TV at Its Full Potential Will Be ‘Amazing’
10 Feb 2020
The Goal Is To Lessen The Ad’s Disruption: Hulu’s Davidov
9 Feb 2020
Turning Search Activity Into An Actionable Metric: EDO’s Scott Grunther
9 Feb 2020
Attention May Be The Most Important Metric Of All: TVision Insight’s McGuinness
9 Feb 2020
Overcoming Concern On Viewer Data Sharing: 605’s Horner
9 Feb 2020
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