Measurement

Playlists & Series

The Great Unwatched: Viewability Shifts Kellogg’s Video Ad Strategy
The Great Unwatched: Viewability Shifts Kellogg’s Video Ad Strategy
4 May 2014
Time Inc. Rolls Out New Programming, Distribution Partners
Time Inc. Rolls Out New Programming, Distribution Partners
1 May 2014
Visible Measures Launches DSP
Visible Measures Launches DSP
1 May 2014
Viewability Measurement Must Be Independent: BrightRoll SVP
Viewability Measurement Must Be Independent: BrightRoll SVP
1 May 2014
Nielsen Debuts Digital Video Campaign Ratings with AOL
30 Apr 2014
AOL Will Use Nielsen TV Ratings To Measure Its Video Audience
AOL Will Use Nielsen TV Ratings To Measure Its Video Audience
29 Apr 2014
BrightRoll Focused on Viewability Measurement, Mobile Growth
BrightRoll Focused on Viewability Measurement, Mobile Growth
28 Apr 2014
Viewability Is Finally Here And Now: BrightRoll’s Avila
Viewability Is Finally Here And Now: BrightRoll’s Avila
28 Apr 2014
comScore’s ‘Five-Screen’ Measurement Launching Late 2014
comScore’s ‘Five-Screen’ Measurement Launching Late 2014
28 Apr 2014
Kellogg’s Fetters on Big Progress in Video Ad Viewability
28 Apr 2014
BrightRoll “Bakes-in” Viewability Authentication with Moat
BrightRoll “Bakes-in” Viewability Authentication with Moat
25 Apr 2014
Nielsen’s Mobile Video Measurement Coming This Summer
Nielsen’s Mobile Video Measurement Coming This Summer
25 Apr 2014
Viacom’s Spina Wants Unified Social Data Measurements
Viacom’s Spina Wants Unified Social Data Measurements
22 Apr 2014
Making Content Marketing Accountable To Drive Business, MediaCom’s Sean Black Explains
Making Content Marketing Accountable To Drive Business, MediaCom’s Sean Black Explains
15 Apr 2014
Digital Planning will Come to TV Ad Buying, but Not So Fast, Nielsen’s Amit Seth
Digital Planning will Come to TV Ad Buying, but Not So Fast, Nielsen’s Amit Seth
15 Apr 2014
‘Programmatic Is Not Just For Performance’: Magna Global’s Brunick
‘Programmatic Is Not Just For Performance’: Magna Global’s Brunick
14 Apr 2014
Conviva Now Analyzing 4 Billion Monthly Global Streams for ESPN, HBO, others
Conviva Now Analyzing 4 Billion Monthly Global Streams for ESPN, HBO, others
10 Apr 2014
Rentrak Sees TV’s ‘Long Tail’ As Key To Linear Programmatic
Rentrak Sees TV’s ‘Long Tail’ As Key To Linear Programmatic
7 Apr 2014
Brands Must Establish KPIs for Content, MediaCom’s Sean Black
Brands Must Establish KPIs for Content, MediaCom’s Sean Black
7 Apr 2014
Rentrak Makes Strides in Programmatic TV
Rentrak Makes Strides in Programmatic TV
31 Mar 2014