Measurement

Adobe’s “Marketing Cloud” Explained
Adobe’s “Marketing Cloud” Explained
24 Sep 2014
IPG Mediabrands To Launch Automated Social Performance Tool
IPG Mediabrands To Launch Automated Social Performance Tool
23 Sep 2014
Advertising Is Fueling Big Data: Quantcast CEO Feldman
Advertising Is Fueling Big Data: Quantcast CEO Feldman
22 Sep 2014
Reach And Relevance Are Coming Together: Nielsen’s Bradford
Reach And Relevance Are Coming Together: Nielsen’s Bradford
22 Sep 2014
Multiple Currencies will Drive Programmatic Video Growth, LiveRail’s Arnstein
21 Sep 2014
Data-Driven Advertising & Targeting Spur Online Video Spending, Forrester’s Joyce
Data-Driven Advertising & Targeting Spur Online Video Spending, Forrester’s Joyce
18 Sep 2014
Total Transparency Can Hinder Ads: Xaxis’ Moore
15 Sep 2014
Forrester Report: Media Companies & Advertisers Keen on Targeting, Multi-Device Planning
Forrester Report: Media Companies & Advertisers Keen on Targeting, Multi-Device Planning
10 Sep 2014
YuMe Focuses on Traffic Quality, Fraud Education
YuMe Focuses on Traffic Quality, Fraud Education
3 Sep 2014
Data Can Be Used as a ‘Consumer Fingerprint’, SMG’s Simpson
1 Sep 2014
Programmatic Revolution Is “Eating The Media World”: AppNexus’ Rubenstein
24 Aug 2014
Research: Video Topics Affect Ad Performance, Innovid Finds
Research: Video Topics Affect Ad Performance, Innovid Finds
20 Aug 2014
Marketers Need KPIs by Campaign, Channel & Individual, MediaCom’s Lampert
Marketers Need KPIs by Campaign, Channel & Individual, MediaCom’s Lampert
19 Aug 2014
Content Marketing Needs Better Metrics, Rigorous Distribution, MEC’S LaVecchia
19 Aug 2014
Nielsen: Measuring Consumer Engagement is Key
Nielsen: Measuring Consumer Engagement is Key
18 Aug 2014
The Six-Second Video Offers New Opportunities, MEC Exec Says
13 Aug 2014
Better Attribution Methods a Must in Cross-Channel World, MediaCom’s Lampert
Better Attribution Methods a Must in Cross-Channel World, MediaCom’s Lampert
12 Aug 2014
Mobile Ratings Next for Nielsen
Mobile Ratings Next for Nielsen
9 Jul 2014
Google’s True View Ads See Boost in View-Through Rates
Google’s True View Ads See Boost in View-Through Rates
1 Jul 2014
Digital Video Faces Viewability & Measurement Hurdles
Digital Video Faces Viewability & Measurement Hurdles
1 Jul 2014