Measurement

EDO’s Scott Grunther: Don’t Ignore Insights at the Middle of the Funnel
23 Mar 2020
NCSolutions’ Brothers: ‘The Right Buyer Is Worth the Added CPM’
23 Mar 2020
How Virus Will Hit Ad Spending: SMI’s Fennessey
22 Mar 2020
Comscore’s ‘Epidemic Safety Filter’ Lets Brands Opt Out Of Virus News: Gantz
19 Mar 2020
Nielsen’s Bradbury: Consumption Won’t Trail Off Due to Coronavirus, but It Will Change
18 Mar 2020
Re-Think Ad Supply From The Source: MediaMath’s Steinberg
17 Mar 2020
Advertisers Want Unified OTT Measurement: iSpot.tv’s Bareuther
16 Mar 2020
Forrester’s Jim Nail: TV Is About to ‘Move Into a Whole Different World’
15 Mar 2020
Xandr’s Paley Mulls Life After Cookies
11 Mar 2020
Addressable TV Is Going National: Beet Retreat Panel
10 Mar 2020
Ad Buyers Need Help On OTT Ads: Beet Retreat Panel
10 Mar 2020
LiveRamp’s Travis Clinger: ‘We Have an Opportunity to Transform the Industry’
9 Mar 2020
Ad Attribution Figures In TV Upfronts: LiveRamp’s Hoctor
8 Mar 2020
Go Beyond Legacy Panels With First-Party Data: Samba TV’s Navin
6 Mar 2020
Embedding Data-Driven Ad Sales Takes Culture Change: Spectrum Reach’s Norris
6 Mar 2020
TV & Digital Ad Teams Must Come Together: Hulu’s Davidov
5 Mar 2020
End Of Cookies Is Good News: LiveRamp’s Howe
5 Mar 2020
NBCU’s Vangeli: One Platform Is a Solution to Industry’s Fragmentation
4 Mar 2020
Spark Foundry’s Giacosa: TV Attribution Needs to Catch Up
4 Mar 2020
Samsung Ads Explores Mobile-TV Ad Connection: Scott
4 Mar 2020
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