Measurement

Half Of Biggest Publishers Have Viewability Problem: comScore’s Fulgoni
Half Of Biggest Publishers Have Viewability Problem: comScore’s Fulgoni
2 Feb 2015
Hulu’s Naylor: Majority of Views Now in the Living Room
Hulu’s Naylor: Majority of Views Now in the Living Room
30 Jan 2015
Deduplicate Audiences With Cross-Media Planning: Nielsen’s Hohman
Deduplicate Audiences With Cross-Media Planning: Nielsen’s Hohman
30 Jan 2015
Full Video Ad Viewability, We Will Get There, Google’s Jane Hong
29 Jan 2015
Simulmedia’s Glantz: We are Measuring Business Outcome from TV Ads
29 Jan 2015
It’s Basic: Better Ad Viewability Drives Better Sales: comScore’s Fulgoni
It’s Basic: Better Ad Viewability Drives Better Sales: comScore’s Fulgoni
28 Jan 2015
Nielsen To Measure Smart TV’s In 2015: Feigenson
26 Jan 2015
Think Beyond CTR For Video Measurement: Teads’ Daily
Think Beyond CTR For Video Measurement: Teads’ Daily
25 Jan 2015
TV Advertising will be Sold by “Impression” (eventually) Group M’s Irwin Gotlieb
22 Jan 2015
Cross-Platform Ads Can Boost Reach for Some Demos, YuMe’s Neto
Cross-Platform Ads Can Boost Reach for Some Demos, YuMe’s Neto
19 Jan 2015
MEC’s Focuses on Predictive Analytics, Marla Kaplowitz Explains
MEC’s Focuses on Predictive Analytics, Marla Kaplowitz Explains
13 Jan 2015
Programmatic TV Demand Exceeds Supply: Videology’s McLachlan
Programmatic TV Demand Exceeds Supply: Videology’s McLachlan
12 Jan 2015
Akamai Eyes Video Delivery Problems with Media Analytics Tool
Akamai Eyes Video Delivery Problems with Media Analytics Tool
12 Jan 2015
“TV Everywhere” Is Growing Fast, Despite Industry Perceptions, Adobe’s Foster
“TV Everywhere” Is Growing Fast, Despite Industry Perceptions, Adobe’s Foster
9 Jan 2015
KPI Optimization Critical in Video Campaigns
1 Jan 2015
TV Can Be As Accountable As Digital: INVISION’s Miller
TV Can Be As Accountable As Digital: INVISION’s Miller
24 Dec 2014
Second Screens Yield Vital Data for TV Networks
Second Screens Yield Vital Data for TV Networks
18 Dec 2014
Nielsen-Adobe Deal on Track for 2015 Digital Ratings
Nielsen-Adobe Deal on Track for 2015 Digital Ratings
15 Dec 2014
Connect The Dots To Pay-By-Outcome Ads: Simulmedia’s Morgan
Connect The Dots To Pay-By-Outcome Ads: Simulmedia’s Morgan
12 Dec 2014
AOL Tops comScore Rankings of Video Advertising Properties
AOL Tops comScore Rankings of Video Advertising Properties
22 Nov 2014