Measurement

Playlists & Series

Content Marketing Needs Better Metrics, Rigorous Distribution, MEC’S LaVecchia
19 Aug 2014
Nielsen: Measuring Consumer Engagement is Key
Nielsen: Measuring Consumer Engagement is Key
18 Aug 2014
The Six-Second Video Offers New Opportunities, MEC Exec Says
13 Aug 2014
Better Attribution Methods a Must in Cross-Channel World, MediaCom’s Lampert
Better Attribution Methods a Must in Cross-Channel World, MediaCom’s Lampert
12 Aug 2014
TV Upfront Was “Underwhelming,” a Beet Commentary
TV Upfront Was “Underwhelming,” a Beet Commentary
2 Aug 2014
Video Ads Perform Better On Mobile: Jun Group CEO
Video Ads Perform Better On Mobile: Jun Group CEO
30 Jul 2014
Mobile Ratings Next for Nielsen
Mobile Ratings Next for Nielsen
9 Jul 2014
Digital Video Faces Viewability & Measurement Hurdles
Digital Video Faces Viewability & Measurement Hurdles
1 Jul 2014
TV Networks Well Placed Despite Multi-Platform Boom: Nielsen’s Hasker
29 Jun 2014
Carat’s Ray: Proving ROI Amid Real Media Convergence
Carat’s Ray: Proving ROI Amid Real Media Convergence
25 Jun 2014
Attribution Is ‘Game-Changer’ For AOL’s Adap.tv
Attribution Is ‘Game-Changer’ For AOL’s Adap.tv
24 Jun 2014
Nielsen Product President Hasker: We are Moving “Well Beyond the GRP”
Nielsen Product President Hasker: We are Moving “Well Beyond the GRP”
23 Jun 2014
Digital and Linear TV Ad Workflow Will be Unified, INVISION’s Miller
Digital and Linear TV Ad Workflow Will be Unified, INVISION’s Miller
22 Jun 2014
Online GRP Standard In ‘A Year Or Two’: IAB’s Mane
Online GRP Standard In ‘A Year Or Two’: IAB’s Mane
16 Jun 2014
Advertising Arms Race: ‘2014 Is The Year Of Fraud’
Advertising Arms Race: ‘2014 Is The Year Of Fraud’
15 Jun 2014
Advertisers Will Demand More Transparency: Zenith US CEO
Advertisers Will Demand More Transparency: Zenith US CEO
15 Jun 2014
Price Pressure on Video Ads Fuels Viewability and Fraud Problems, TubeMogul’s Wilson
Price Pressure on Video Ads Fuels Viewability and Fraud Problems, TubeMogul’s Wilson
13 Jun 2014
Emerging Standards will Drive Dollars to Digital Video, Matt Prohaska
Emerging Standards will Drive Dollars to Digital Video, Matt Prohaska
13 Jun 2014
Platforms Should Shoulder Ad Fraud Burden: TubeMogul CEO
Platforms Should Shoulder Ad Fraud Burden: TubeMogul CEO
13 Jun 2014
Online Media Measurement: It’s Not Like Betamax Vs VHS
Online Media Measurement: It’s Not Like Betamax Vs VHS
12 Jun 2014