Measurement

Comcast’s Effectv is “Mapping to Business Outcomes” for Local Advertisers
27 May 2020
Fast-Forward Innovation: Hulu’s Helfand Celebrates ‘Pause Ads’
27 May 2020
Kara Swisher to Jack Dorsey: Remove Offensive Tweets, Labels Won’t Work
26 May 2020
Semantics & Suitability Bring Brands Back To News: CNN’s Cook
26 May 2020
Publishers Can Avert “Blunt” Keyword Blocking: Integral Ad Science’s Chance Johnson
22 May 2020
Advertisers Warming to News Investment as “Positive Associations” Emerge, GroupM’s Joe Barone
20 May 2020
From “Axe to Scalpel,” Brand Safety and Suitability Gets More Refined, Dentsu’s David Murnick
18 May 2020
Amobee’s Philip Smolin: Market Research Essential in this Dynamic Environment
13 May 2020
As Cookies Sunset, Horizon’s McElhinney Taps TransUnion For Identity
7 May 2020
Getting Past the TV Upfront to an “Audience-Based World,” Omnicom’s Sullivan
6 May 2020
Mindshare’s Brian DeCicco: The Key Variables Impacting Audience Planning Right Now
6 May 2020
Why the TV Advertising Industry Will Embrace Consolidated Measurement: #BeetU, Session 4
5 May 2020
IAB UK Wants An End To Advertisers’ News Lockdown: Mew
5 May 2020
Amplifi’s Mike Law: ‘Reach Is a Big Story in Today’s Marketplace’
30 Apr 2020
“Embrace Agility,” WarnerMedia’s Aversano Advises
29 Apr 2020
Why True Cross-Platform Measurement Is Still Elusive: #BeetU, Session 3
28 Apr 2020
Video Ads Are Coming Back: Innovid’s Chalozin
27 Apr 2020
It’s a New Era of Outcome-Based Guarantees, LiveRamp’s Jay Prasad
23 Apr 2020
In Covid Crisis, Hoax Sites Proliferate, NewsGuard’s Steve Brill
20 Apr 2020
VAB’s Cunningham: How Programmers and Advertisers Are Making the Most of Viewing Spike
19 Apr 2020
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