Measurement

Tracking From Exposure To Closure Is A Reality: eXelate’s Zagorski
Tracking From Exposure To Closure Is A Reality: eXelate’s Zagorski
26 May 2015
OVP ‘Stream Monkey’ Touts Analytics Offering and 4K Streaming
OVP ‘Stream Monkey’ Touts Analytics Offering and 4K Streaming
24 May 2015
comScore Readies Measurement Tool for Connected TV’s
comScore Readies Measurement Tool for Connected TV’s
21 May 2015
Video Ad Trust Is A Mess: Coull CEO Watkins
Video Ad Trust Is A Mess: Coull CEO Watkins
17 May 2015
Nielsen, eXelate Will ‘Co-Build Products From Day One’: Zagorski
Nielsen, eXelate Will ‘Co-Build Products From Day One’: Zagorski
17 May 2015
Dispatch from NAB: IP Delivered Video has Transformed the Value of TV Advertising
Dispatch from NAB: IP Delivered Video has Transformed the Value of TV Advertising
17 May 2015
Ashley Swartz: Upfronts Alive and Well and Audience-Driven
Ashley Swartz: Upfronts Alive and Well and Audience-Driven
14 May 2015
Nielsen Backs Furious Corp To Replace Excel For TV Ad Planning
Nielsen Backs Furious Corp To Replace Excel For TV Ad Planning
10 May 2015
Video Viewing Analytics Drives Ad Buys and Consumer Insights
Video Viewing Analytics Drives Ad Buys and Consumer Insights
7 May 2015
How Bots “Dress Up And Play Golf” To Defraud Advertisers: DoubleVerify CEO
How Bots “Dress Up And Play Golf” To Defraud Advertisers: DoubleVerify CEO
7 May 2015
BrightRoll’s COO Falck: Nielsen is Bringing Mobile Ads to “Parity” with Desktop with Digital Ad Ratings
1 May 2015
Marketers Want Better Cross-Screen Attribution, Havas’ Keller
Marketers Want Better Cross-Screen Attribution, Havas’ Keller
23 Apr 2015
comScore to Release Cross-Screen Video Measurement – Linear TV Measurement Next
comScore to Release Cross-Screen Video Measurement – Linear TV Measurement Next
23 Apr 2015
Advertisers Can Have Their Cake And Eat It: Simulmedia’s Morgan
Advertisers Can Have Their Cake And Eat It: Simulmedia’s Morgan
16 Apr 2015
WPP Acquires Mobile Ad Firm Medialets
WPP Acquires Mobile Ad Firm Medialets
15 Apr 2015
comScore’s Fulgoni Relishes Neverending Search For The Solution
comScore’s Fulgoni Relishes Neverending Search For The Solution
15 Apr 2015
Nielsen Relies on eXelate for Programmatic Data
Nielsen Relies on eXelate for Programmatic Data
8 Apr 2015
Measurement of Fraudulent Traffic Must be Stricter, comScore Says
Measurement of Fraudulent Traffic Must be Stricter, comScore Says
3 Apr 2015
Branded Content Key Focus of Digital Media, BoA Says
Branded Content Key Focus of Digital Media, BoA Says
27 Mar 2015
Viewable Ads Are Up By 30%: GroupM’s Montgomery
Viewable Ads Are Up By 30%: GroupM’s Montgomery
25 Mar 2015