Measurement

Playlists & Series

TV Advertising will be Sold by “Impression” (eventually) Group M’s Irwin Gotlieb
22 Jan 2015
Cross-Platform Ads Can Boost Reach for Some Demos, YuMe’s Neto
Cross-Platform Ads Can Boost Reach for Some Demos, YuMe’s Neto
19 Jan 2015
MEC’s Focuses on Predictive Analytics, Marla Kaplowitz Explains
MEC’s Focuses on Predictive Analytics, Marla Kaplowitz Explains
13 Jan 2015
“TV Everywhere” Is Growing Fast, Despite Industry Perceptions, Adobe’s Foster
“TV Everywhere” Is Growing Fast, Despite Industry Perceptions, Adobe’s Foster
9 Jan 2015
Akamai Focuses on Quality, Analytics to Drive Growth
Akamai Focuses on Quality, Analytics to Drive Growth
7 Jan 2015
KPI Optimization Critical in Video Campaigns
1 Jan 2015
TV Can Be As Accountable As Digital: INVISION’s Miller
TV Can Be As Accountable As Digital: INVISION’s Miller
24 Dec 2014
Second Screens Yield Vital Data for TV Networks
Second Screens Yield Vital Data for TV Networks
18 Dec 2014
Nielsen-Adobe Deal on Track for 2015 Digital Ratings
Nielsen-Adobe Deal on Track for 2015 Digital Ratings
15 Dec 2014
Connect The Dots To Pay-By-Outcome Ads: Simulmedia’s Morgan
Connect The Dots To Pay-By-Outcome Ads: Simulmedia’s Morgan
12 Dec 2014
AOL Tops comScore Rankings of Video Advertising Properties
AOL Tops comScore Rankings of Video Advertising Properties
22 Nov 2014
thePlatform’s mpxReplay Enters VOD Encoding Fray
thePlatform’s mpxReplay Enters VOD Encoding Fray
14 Nov 2014
What Is ‘Programmatic’? Feigenson’s Three Rules
What Is ‘Programmatic’? Feigenson’s Three Rules
13 Nov 2014
Online Video Split Between GRP and Performance Measures, Eyeview’s Pozesky
Online Video Split Between GRP and Performance Measures, Eyeview’s Pozesky
13 Nov 2014
Nielsen’s Eaton: OCR Ratings Ushers More Money Online
Nielsen’s Eaton: OCR Ratings Ushers More Money Online
12 Nov 2014
Data Exec Says Video Primed for Performance Measurement
Data Exec Says Video Primed for Performance Measurement
12 Nov 2014
Mercedes Looks Beyond Awareness in Video Ads
Mercedes Looks Beyond Awareness in Video Ads
11 Nov 2014
“Creative Optimization” of Digital Video Assets Driving ROI for Land Rover
“Creative Optimization” of Digital Video Assets Driving ROI for Land Rover
7 Nov 2014
Video Advertising: Not Ready for OTT or Game Consoles, Zenith’s Zilberbrand
Video Advertising: Not Ready for OTT or Game Consoles, Zenith’s Zilberbrand
6 Nov 2014
Video Ads Must Hit Viewers Early: BPN’s Hiland
Video Ads Must Hit Viewers Early: BPN’s Hiland
2 Nov 2014