Measurement

Playlists & Series

IAB’s Rothenberg:  The Problem with Viewabilty is the Tech Vendors
IAB’s Rothenberg: The Problem with Viewabilty is the Tech Vendors
27 Feb 2015
Marketing Industry Chief: Ad Fraud Must be “Put to Its Death”
Marketing Industry Chief: Ad Fraud Must be “Put to Its Death”
26 Feb 2015
Teads Outperforms Competitors In Video Ads, Nielsen Commissioned Study
Teads Outperforms Competitors In Video Ads, Nielsen Commissioned Study
24 Feb 2015
The Four Components Of Video ROI: Videology’s Castree
The Four Components Of Video ROI: Videology’s Castree
20 Feb 2015
Simulmedia Shows Purchase Outcomes From TV Ads: Glantz
Simulmedia Shows Purchase Outcomes From TV Ads: Glantz
18 Feb 2015
Ad Fraud Is Not As Widespread As You Think: comScore CEO
Ad Fraud Is Not As Widespread As You Think: comScore CEO
13 Feb 2015
Bloomberg Launches New Site with “Maximum Viewability” for Advertisers, debuts with Microsoft
11 Feb 2015
NBCUniversal Tackles Cross-Screen Measurement
NBCUniversal Tackles Cross-Screen Measurement
10 Feb 2015
AT&T Advanced Ad Division Zeroes in on ROI, TV Addressability
AT&T Advanced Ad Division Zeroes in on ROI, TV Addressability
3 Feb 2015
TV Operators Holding Back Addressable Dreams: SMG’s Scheppach
TV Operators Holding Back Addressable Dreams: SMG’s Scheppach
3 Feb 2015
Momentum Building for “Addressable TV,” MODI Media’s Bologna
Momentum Building for “Addressable TV,” MODI Media’s Bologna
2 Feb 2015
Whirlpool Focuses on Brand Metrics in Every Day Cares Campaign
Whirlpool Focuses on Brand Metrics in Every Day Cares Campaign
2 Feb 2015
Half Of Biggest Publishers Have Viewability Problem: comScore’s Fulgoni
Half Of Biggest Publishers Have Viewability Problem: comScore’s Fulgoni
2 Feb 2015
Hulu’s Naylor: Majority of Views Now in the Living Room
Hulu’s Naylor: Majority of Views Now in the Living Room
30 Jan 2015
Deduplicate Audiences With Cross-Media Planning: Nielsen’s Hohman
Deduplicate Audiences With Cross-Media Planning: Nielsen’s Hohman
30 Jan 2015
Full Video Ad Viewability, We Will Get There, Google’s Jane Hong
29 Jan 2015
Simulmedia’s Glantz: We are Measuring Business Outcome from TV Ads
29 Jan 2015
It’s Basic: Better Ad Viewability Drives Better Sales: comScore’s Fulgoni
It’s Basic: Better Ad Viewability Drives Better Sales: comScore’s Fulgoni
28 Jan 2015
Nielsen To Measure Smart TV’s In 2015: Feigenson
26 Jan 2015
Think Beyond CTR For Video Measurement: Teads’ Daily
Think Beyond CTR For Video Measurement: Teads’ Daily
25 Jan 2015