Measurement

Marketers Seek Ad Flexibility Like Digital Platforms Offer: Omnicom’s Sal Candela
2 Jul 2020
Three Ways Connected TV Ad Fraud Is ‘Swelling’: DoubleVerify’s Ross
29 Jun 2020
“Back to the Drawing Board” as Marketers Seek Agility in Media Investment, OMD’s Colonna
19 Jun 2020
SeeHer and Getty Images Partner on New Guide: “Inclusive Visual Storytelling for Women”
17 Jun 2020
‘We Are Encouraged by the Second Quarter Scatter Market’: NBCU’s Laura Molen
16 Jun 2020
COVID-19 Will Drive AVOD & Fraud: IAS’ Marlow
11 Jun 2020
National Is Now Local: 2020 Ad Trends With Simpli.fi’s Prioleau
10 Jun 2020
In Pandemic, Ad Buyers Seek Programmatic Transparency: Amino’s Luttrell
9 Jun 2020
Disney Taps Samba TV, Nielsen, Xandr For Ad Scale, Measurement
9 Jun 2020
VAB’s DeLauro to Advertisers: Maintaining Share of Voice is Essential Now
8 Jun 2020
‘Accelerated Innovation’ Will Fuel Data-Driven TV Ads: NBCU’s Colella
8 Jun 2020
Converged Insight Can Offset Viewer Decline: Xandr’s Wetzel
7 Jun 2020
Don’t Avoid News, Semantics Can Help: Publicis’ Cohen
7 Jun 2020
AT&T’s Fiona Carter to Marketers: ‘If We Don’t Get Inventive Now, We’re Not Going to Survive’
7 Jun 2020
Is The Tide Turning On Keyword Blocking? IAB’s Cohen Hopes So
4 Jun 2020
Advertisers Want Agility & Insight: Meredith’s Borsa
1 Jun 2020
Comscore & LiveRamp Partner For ‘Reliable TV Information’: Livek
1 Jun 2020
News Is Brand-Safe: 4As’ Kaplowitz
1 Jun 2020
Comcast’s Blockgraph Sets Up As A JV With Charter, ViacomCBS
29 May 2020
COVID-19 Keyword Blocking Is Down 88%: IAS’ Utzschneider
28 May 2020
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