Measurement

CTV Primed to Reach ‘Persuadable’ Cord Cutters in Extraordinary Election
17 Aug 2020
Marketers Seek More Insights on Programmatic Ads: Forrester’s Joanna O’Connell
16 Aug 2020
Work from Home Drives Local News Resurgence: Nielsen Research
13 Aug 2020
Streaming Viewing Up 74% Annually, Disney+ Has 4%: Nielsen Research
13 Aug 2020
Acquisitions Transform Mediaocean Into a Global Powerhouse
11 Aug 2020
Measuring CTV Ads Takes People & Data Science: Survata’s Kelly
10 Aug 2020
Self-Serve, Fraud Fight & Forecasting Focus For New-Look ZypTV’s Sareen
10 Aug 2020
Let’s Move from GRP’s: Impression-Based Metrics Are Key for Video’s Growth: Effectv’s James Rooke
5 Aug 2020
“We are an Audience Delivery Company,” Effectv’s James Rooke
3 Aug 2020
OpenAP CEO David Levy Sees Improved Ad Tracking With iSpot.TV Partnership
28 Jul 2020
Linear & CTV Go Hand-In-Hand: Amobee’s Bamberger
22 Jul 2020
Solving Local TV’s Ad ‘Blind Spot’: Alphonso’s Upadhyay
21 Jul 2020
Younger Viewers Lure More Brands to CNN: WarnerMedia’s Katrina Cukaj
20 Jul 2020
Beyond Awareness: TV Advertisers Are Learning New Tricks, Innovid’s Geno Says
20 Jul 2020
To Compete With Walled Gardens, TV Must Become A Platform: 605’s Levine
16 Jul 2020
Viewer Experience Drives Ad Strategy for HBO Max: WarnerMedia’s Joe Hogan
14 Jul 2020
Advertisers Seek Digital Flexibility from Linear TV: WarnerMedia’s Joe Hogan
13 Jul 2020
During Turmoil, Out-Spend Your Rivals: VideoAmp’s Metz
13 Jul 2020
‘We Need to Prove TV Can Do More’: 605’s Noah Levine
8 Jul 2020
Standard Media Index Has Roadmap for Growth As Tatta Joins
8 Jul 2020
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