Measurement

Playlists & Series

Nielsen Backs Furious Corp To Replace Excel For TV Ad Planning
Nielsen Backs Furious Corp To Replace Excel For TV Ad Planning
10 May 2015
Video Viewing Analytics Drives Ad Buys and Consumer Insights
Video Viewing Analytics Drives Ad Buys and Consumer Insights
7 May 2015
How Bots “Dress Up And Play Golf” To Defraud Advertisers: DoubleVerify CEO
How Bots “Dress Up And Play Golf” To Defraud Advertisers: DoubleVerify CEO
7 May 2015
BrightRoll’s COO Falck: Nielsen is Bringing Mobile Ads to “Parity” with Desktop with Digital Ad Ratings
1 May 2015
Programmatic Buying Moves Closer to TV, Brings More Digital Dollars, Invision’s Marshall
Programmatic Buying Moves Closer to TV, Brings More Digital Dollars, Invision’s Marshall
29 Apr 2015
Marketers Want Better Cross-Screen Attribution, Havas’ Keller
Marketers Want Better Cross-Screen Attribution, Havas’ Keller
23 Apr 2015
comScore to Release Cross-Screen Video Measurement – Linear TV Measurement Next
comScore to Release Cross-Screen Video Measurement – Linear TV Measurement Next
23 Apr 2015
Advertisers Can Have Their Cake And Eat It: Simulmedia’s Morgan
Advertisers Can Have Their Cake And Eat It: Simulmedia’s Morgan
16 Apr 2015
WPP Acquires Mobile Ad Firm Medialets
WPP Acquires Mobile Ad Firm Medialets
15 Apr 2015
comScore’s Fulgoni Relishes Neverending Search For The Solution
comScore’s Fulgoni Relishes Neverending Search For The Solution
15 Apr 2015
Measurement of Fraudulent Traffic Must be Stricter, comScore Says
Measurement of Fraudulent Traffic Must be Stricter, comScore Says
3 Apr 2015
Viewable Ads Are Up By 30%: GroupM’s Montgomery
Viewable Ads Are Up By 30%: GroupM’s Montgomery
25 Mar 2015
Viewability Will Hike Online Ad Prices: Xaxis’ Chair David J. Moore
Viewability Will Hike Online Ad Prices: Xaxis’ Chair David J. Moore
15 Mar 2015
Viewability Measurement Issues Loom, IPG’s Weinstein
Viewability Measurement Issues Loom, IPG’s Weinstein
15 Mar 2015
Scripps Focuses on Custom Audience Segments
Scripps Focuses on Custom Audience Segments
13 Mar 2015
4As Fights Piracy, Fraudulent Traffic, Nancy Hill
4As Fights Piracy, Fraudulent Traffic, Nancy Hill
10 Mar 2015
Quantcast Brings Its Data Play To The Table: SVP D’Souza
Quantcast Brings Its Data Play To The Table: SVP D’Souza
10 Mar 2015
Viewability Is Stepping Stone To TV-Style Online Ad Pricing: MRC
Viewability Is Stepping Stone To TV-Style Online Ad Pricing: MRC
9 Mar 2015
Nielsen’s Hohman Ready To Measure Netflix
Nielsen’s Hohman Ready To Measure Netflix
4 Mar 2015
Digital Isn’t Boosting Overall Ad Growth Much: comScore’s Fulgoni
Digital Isn’t Boosting Overall Ad Growth Much: comScore’s Fulgoni
2 Mar 2015