Measurement

Playlists & Series

Addressable TV Delivers Big Sales Lift, Scheppach, Bologna
Addressable TV Delivers Big Sales Lift, Scheppach, Bologna
15 Jul 2015
Access to Set-top Data Holding Back Addressable TV, SMG’s Scheppach
Access to Set-top Data Holding Back Addressable TV, SMG’s Scheppach
12 Jul 2015
Ad Buyers Need Standardized Viewability Metric: Teads’ Daily
12 Jul 2015
TV Isn’t Dead: Viewership Decline is Due to “Broken” Audience  Measurement, GroupM’s Gotlieb
TV Isn’t Dead: Viewership Decline is Due to “Broken” Audience Measurement, GroupM’s Gotlieb
9 Jul 2015
Quantifying a GRP: Fullscreen, Otter Media Developing  Models around Custom Content
Quantifying a GRP: Fullscreen, Otter Media Developing Models around Custom Content
8 Jul 2015
Civolution’s Teletrax Focuses On TV-Synced Digital Ads
Civolution’s Teletrax Focuses On TV-Synced Digital Ads
7 Jul 2015
Ad Fraud Is An Erupting Volcano: Bank of America’s Paskalis
Ad Fraud Is An Erupting Volcano: Bank of America’s Paskalis
5 Jul 2015
Teads Finds Success with Bet on Video Viewability
1 Jul 2015
Addressable TV Advertising is Here, Finally, says AT&T’s AdWorks Dunsche
Addressable TV Advertising is Here, Finally, says AT&T’s AdWorks Dunsche
30 Jun 2015
AdTech Firms Need to Adhere to Attribution Standards, GroupM’s Tilds
AdTech Firms Need to Adhere to Attribution Standards, GroupM’s Tilds
30 Jun 2015
Audience Strategy is Key Attribute of Media Agency Today, Carat’s Doug Ray
Audience Strategy is Key Attribute of Media Agency Today, Carat’s Doug Ray
25 Jun 2015
MediaVest’s Terkelsen: We Want to Away from Demos to Audiences
22 Jun 2015
Viewability is a Major Topic of 2015: SMG’s Kienast
Viewability is a Major Topic of 2015: SMG’s Kienast
15 Jun 2015
Media Owners Stuck In Past Over Ad Data: Forrester’s Nail
Media Owners Stuck In Past Over Ad Data: Forrester’s Nail
9 Jun 2015
WPP’s Xaxis Launches “Light Reaction,” a Mobile Performance Unit
WPP’s Xaxis Launches “Light Reaction,” a Mobile Performance Unit
3 Jun 2015
Tapad Raises $18 Million to Expand Licensing and Products
Tapad Raises $18 Million to Expand Licensing and Products
31 May 2015
Tracking From Exposure To Closure Is A Reality: eXelate’s Zagorski
Tracking From Exposure To Closure Is A Reality: eXelate’s Zagorski
26 May 2015
comScore Readies Measurement Tool for Connected TV’s
comScore Readies Measurement Tool for Connected TV’s
21 May 2015
Video Ad Trust Is A Mess: Coull CEO Watkins
Video Ad Trust Is A Mess: Coull CEO Watkins
17 May 2015
Nielsen, eXelate Will ‘Co-Build Products From Day One’: Zagorski
Nielsen, eXelate Will ‘Co-Build Products From Day One’: Zagorski
17 May 2015