Measurement

‘People Want Seamless Interaction with Companies and Media’: Publicis Advisor Tobaccowala
21 Sep 2020
Paid Social Requires ‘Being a Strategist at Heart’: Essence’s Deborah King
18 Sep 2020
We Will Overcome Ad Identity Challenges: Oracle’s Langel
17 Sep 2020
TV Nets Now Agile, Flexible with Upfront at a Pivot Point, GM CMO Deborah Wahl
16 Sep 2020
Advertisers Must Stop The Rot Of ‘Truth Decay’: TRUSTX’s Kohl
16 Sep 2020
Unlocking the “Five I’s” of Omnichannel Advertising: Mediaocean’s Neuhauser
16 Sep 2020
‘Next-Gen TV Is Top Priority’ Amid Rapid Changes: Mediaocean’s Anupam Gupta
16 Sep 2020
Apple’s IDFA Change Forces App Makers To Re-Think User Journey: AppsFlyer’s Quinn
14 Sep 2020
How Havas Media Is Cleaning Up The ‘Bloated’ Ad Supply Chain
13 Sep 2020
Combat ‘Murky’ Ad World With Transparency: MediaMath’s Steinberg
9 Sep 2020
‘Bumpy Road Ahead’ To Apple’s IDFA Change: Forrester’s Liu
9 Sep 2020
Apple’s IDFA Change Will Hurt Consumers & Apps: IAB’s Mitchell
8 Sep 2020
Inclusive Marketing More Important Than Ever & Music Drives the Conversation
8 Sep 2020
Apple Delays IDFA to Relief of the Advertising Business
4 Sep 2020
Russia Not Getting Reach As Facebook and Twitter Tighten Controls; The Problem is Homegrown: Washington Post’s Dwoskin
3 Sep 2020
Rishad Tobaccowala: Business In Post COVID-19 will be the “New Strange”
3 Sep 2020
Connected TV Drives Growth in Audience Identifiers, Tapad’s Mark Connon
31 Aug 2020
Rise Of The TV Bots: How Fraudulent Apps Are Poaching CTV Ads
25 Aug 2020
Connect Digital Ads to TV Viewing: Verizon Media’s Markman
19 Aug 2020
Close The CTV Loop With Outcome Data: LoopMe’s Upstone
17 Aug 2020
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