Measurement

Kantar, Nielsen Face Off To Upgrade UK TV Measurement
Kantar, Nielsen Face Off To Upgrade UK TV Measurement
14 Dec 2015
A+E Taps Nielsen and comScore for Cross-Platform Measurement
13 Dec 2015
No Holy Grail For Measuring Ads Across Screens: Mindshare’s McRae
No Holy Grail For Measuring Ads Across Screens: Mindshare’s McRae
9 Dec 2015
‘Content Is Humpty Dumpty’: SMG’s Scheppach
‘Content Is Humpty Dumpty’: SMG’s Scheppach
7 Dec 2015
Popular TV Can Fend Off On-Demand Challenge Cable Execs Say
Popular TV Can Fend Off On-Demand Challenge Cable Execs Say
7 Dec 2015
TV Remains Strong as Multi-Screens Are Changing the Global Shape of Video Ad Consumption, GroupM
TV Remains Strong as Multi-Screens Are Changing the Global Shape of Video Ad Consumption, GroupM
7 Dec 2015
GroupM’s Gotlieb & Cablevision’s Dolan on Audience Measurement Solutions for Addressable TV
GroupM’s Gotlieb & Cablevision’s Dolan on Audience Measurement Solutions for Addressable TV
4 Dec 2015
Publishers Shifting To Improve Experience: Xaxis’ Schlickum
Publishers Shifting To Improve Experience: Xaxis’ Schlickum
30 Nov 2015
Addressable TV Saves Advertisers Money: Rentrak’s Livek
Addressable TV Saves Advertisers Money: Rentrak’s Livek
29 Nov 2015
Dynamic Ad Creativity Is Science-Fiction: Nielsen’s Solomon
Dynamic Ad Creativity Is Science-Fiction: Nielsen’s Solomon
29 Nov 2015
How Simulmedia Tracks The ROI Of Linear TV: VP Storan
How Simulmedia Tracks The ROI Of Linear TV: VP Storan
22 Nov 2015
Advertisers Can Value Campaign Inventory: SpotX’s Cooke
19 Nov 2015
Nielsen Girds for Total Audience Measurement in 2016
Nielsen Girds for Total Audience Measurement in 2016
18 Nov 2015
Nielsen To Reboot Content Ratings Next Year
Nielsen To Reboot Content Ratings Next Year
15 Nov 2015
How Nielsen Helps Networks & Brands Understand Social Viewing
How Nielsen Helps Networks & Brands Understand Social Viewing
9 Nov 2015
Learning To Love, And Solve, Ad Land’s ‘Measurement Crisis’
Learning To Love, And Solve, Ad Land’s ‘Measurement Crisis’
4 Nov 2015
Keep Measurement Simple: OMD’s Winkler
Keep Measurement Simple: OMD’s Winkler
3 Nov 2015
Tivo Research to Share TV Ratings for Free
Tivo Research to Share TV Ratings for Free
2 Nov 2015
Mike Bologna’s Three Prerequisites For Addressability
Mike Bologna’s Three Prerequisites For Addressability
28 Oct 2015
Media Measurement Is Broken: GroupM’s Gotlieb
Media Measurement Is Broken: GroupM’s Gotlieb
25 Oct 2015