Measurement

Nielsen Hopes Cross-Platform Measurement Will Inform Upfronts
5 Apr 2016
Innovid Measures Snapchat’s Vertical Videos For Brands
4 Apr 2016
FreeWheel Sees Rapid Growth Of Premium Video Requiring Unity In Measurement
FreeWheel Sees Rapid Growth Of Premium Video Requiring Unity In Measurement
27 Mar 2016
Nielsen Acquisition Of Pointlogic Provides Global Measurement Footprint
Nielsen Acquisition Of Pointlogic Provides Global Measurement Footprint
17 Mar 2016
Programmatic Can Modernize Performance Marketing: SMG’s Bertozzi
Programmatic Can Modernize Performance Marketing: SMG’s Bertozzi
14 Mar 2016
Integral Ad Science Partners w/ MediaMath, others on Video Viewability
14 Mar 2016
Don’t Let Sleeping Apps Lie: Light Reaction’s Boersma
Don’t Let Sleeping Apps Lie: Light Reaction’s Boersma
9 Mar 2016
Ditch Last-Click Attribution On Mobile: Google’s Carrington
Ditch Last-Click Attribution On Mobile: Google’s Carrington
7 Mar 2016
Embrace Unique Emerging Markets With Mobile: Medialets’ Glassberg
Embrace Unique Emerging Markets With Mobile: Medialets’ Glassberg
7 Mar 2016
IPG Mobile Head Johnson: Marketers Should Mobilize Assets First And Foremost
IPG Mobile Head Johnson: Marketers Should Mobilize Assets First And Foremost
3 Mar 2016
Eyeview Registers Big Return On Customized Facebook Video Ads
Eyeview Registers Big Return On Customized Facebook Video Ads
2 Mar 2016
eXelate Builds Nielsen In To ‘Enterprise Marketing Platform’: Garbaccio
eXelate Builds Nielsen In To ‘Enterprise Marketing Platform’: Garbaccio
2 Mar 2016
WPP’s Sorrell Vows To ‘Up Tempo’ On Viewability Demands
WPP’s Sorrell Vows To ‘Up Tempo’ On Viewability Demands
1 Mar 2016
Meredith Advertisers Can Measure Live, Real-World Results
Meredith Advertisers Can Measure Live, Real-World Results
1 Mar 2016
Integral Ad Science’s Lenane: Focus On Quantifying Value Of Programmatic Inventory
Integral Ad Science’s Lenane: Focus On Quantifying Value Of Programmatic Inventory
21 Feb 2016
The Difference Between Watching And Viewing: Integral’s Lenane
The Difference Between Watching And Viewing: Integral’s Lenane
18 Feb 2016
Marketers Are Yet To Grasp Advanced Attribution: Merkle, Furious Corp., Coull, MediaLink
Marketers Are Yet To Grasp Advanced Attribution: Merkle, Furious Corp., Coull, MediaLink
17 Feb 2016
Unduplicated Reach is End Game in Programmatic
Unduplicated Reach is End Game in Programmatic
11 Feb 2016
Viewability Is A Cheeseburger, Not A KPI: Integral’s Lenane
Viewability Is A Cheeseburger, Not A KPI: Integral’s Lenane
11 Feb 2016
Nielsen Onboarding TAM As Measurement Wars Heat Up
Nielsen Onboarding TAM As Measurement Wars Heat Up
5 Feb 2016