Measurement

Playlists & Series

Context Of Viewing Still Matters To Ads: Videology’s CEO
Context Of Viewing Still Matters To Ads: Videology’s CEO
24 Nov 2015
How Simulmedia Tracks The ROI Of Linear TV: VP Storan
How Simulmedia Tracks The ROI Of Linear TV: VP Storan
22 Nov 2015
Advertisers Can Value Campaign Inventory: SpotX’s Cooke
19 Nov 2015
Nielsen Girds for Total Audience Measurement in 2016
Nielsen Girds for Total Audience Measurement in 2016
18 Nov 2015
Nielsen To Reboot Content Ratings Next Year
Nielsen To Reboot Content Ratings Next Year
15 Nov 2015
Addressable TV Ads Are Costlier, But Cheaper: MediaVest’s
Addressable TV Ads Are Costlier, But Cheaper: MediaVest’s
10 Nov 2015
How Nielsen Helps Networks & Brands Understand Social Viewing
How Nielsen Helps Networks & Brands Understand Social Viewing
9 Nov 2015
TV’s Not Dead, We Can Prove Its Worth: Simulmedia’s Piccone
TV’s Not Dead, We Can Prove Its Worth: Simulmedia’s Piccone
8 Nov 2015
Learning To Love, And Solve, Ad Land’s ‘Measurement Crisis’
Learning To Love, And Solve, Ad Land’s ‘Measurement Crisis’
4 Nov 2015
Keep Measurement Simple: OMD’s Winkler
Keep Measurement Simple: OMD’s Winkler
3 Nov 2015
Tivo Research to Share TV Ratings for Free
Tivo Research to Share TV Ratings for Free
2 Nov 2015
What Price The Data That Fuels TV Revolution?
What Price The Data That Fuels TV Revolution?
2 Nov 2015
The Challenges In The Road To Targeted TV Ads
25 Oct 2015
Media Measurement Is Broken: GroupM’s Gotlieb
Media Measurement Is Broken: GroupM’s Gotlieb
25 Oct 2015
Publishers, Hack Your Way To Better Ads: OMD’s Winkler
Publishers, Hack Your Way To Better Ads: OMD’s Winkler
22 Oct 2015
Viewability Is A ‘Baseline’ For Buying Ads: Moat CEO
Viewability Is A ‘Baseline’ For Buying Ads: Moat CEO
18 Oct 2015
Advertisers Must Be Accountable For Performance: DoubleVerify CEO
Advertisers Must Be Accountable For Performance: DoubleVerify CEO
18 Oct 2015
eXelate Will Extend Nielsen Across Europe: MD Bennathan
eXelate Will Extend Nielsen Across Europe: MD Bennathan
14 Oct 2015
Wywy Aims To Show TV Ad ROI, Co-Founder Says
Wywy Aims To Show TV Ad ROI, Co-Founder Says
13 Oct 2015
Video’s Impact Can Now Be Tied Directly to Sales, Not Just Branding, Eyeviews’ Harnevo
Video’s Impact Can Now Be Tied Directly to Sales, Not Just Branding, Eyeviews’ Harnevo
12 Oct 2015