Measurement

OTT Shows Key Strength in Impression-Based Targeting: Pinnacle’s Kate Diehl
12 Nov 2020
Fixing The Future Of Identity: Taboola’s Furman
12 Nov 2020
Nielsen’s Addressable Measurement Addition ‘Biggest In A Decade’: Brown
10 Nov 2020
Unlocking CTV Ads: The Basement’s Maher
9 Nov 2020
Local News Provides Superior Targeting for ‘Conquesting’: New York Interconnect’s Charlie Holmes
8 Nov 2020
Digital Lessons Apply to CTV Media Buys: Coke’s Chris Price
5 Nov 2020
TV Must Embrace Digital-Style Buying: Ampersand’s Pangis
30 Oct 2020
How CTV Economics Will Shake Out: Rob Norman
29 Oct 2020
How CTV Is Different In Europe: Xandr’s Soucaret
29 Oct 2020
How OpenSlate Aims To Make TikTok Brand-Safe: Foyle
27 Oct 2020
Peacock Aims To Reduce Number Of Rejected Ads: Innovid’s Chalozin
27 Oct 2020
Local TV Buys Gain From Digital Insights: Hudson MX’s Jay Stevens
26 Oct 2020
TV Ads Move Toward Cross-Platform Delivery: ViacomCBS’s Travis Scoles
26 Oct 2020
Indie Voters Are Now Paying Attention: Xandr’s Charlotte Lipman
22 Oct 2020
‘We’re Breaking Silos for Audience-Based Buying’: OpenAP’s David Levy
22 Oct 2020
‘TV Will Never Be the Same’: Comscore’s Carol Hinnant
20 Oct 2020
The Evolution Of CTV Ad Measurement: InMobi’s Barthur
20 Oct 2020
Marketers Are Ready for Pilots of Addressable Ads: Discovery’s Sam Garfield
18 Oct 2020
Beyond Verified, OTT Needs Real Measurement: Essence’s Fisher
15 Oct 2020
‘Addressable Advertising at Scale Is Here’: Cox’s Beth Crotty
15 Oct 2020
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