Measurement

CTV Starts In NYC: Experian’s Danaher On TV Targeting Data
2 Dec 2020
Media Buyers Prioritize Transparency to Drive Efficiency: Xandr’s Sarah Warner Harms
2 Dec 2020
Video Outcomes Can Be Measured: 360i’s Rozen
2 Dec 2020
Programmatic TV Growing Fast, Fighting Fraud: Fox’s Reichner
2 Dec 2020
Consumers Are Going to Miss Third-Party Cookies: Goodway’s Jay Friedman
1 Dec 2020
TV Needs an Impression-Based Currency for Pay-Per-Performance: Sinclair’s Rob Weisbord
1 Dec 2020
OpenAP 2021: Cross-Platform, Davis Says
30 Nov 2020
Keep Calm & Advertise On: VAB’s Cunningham
29 Nov 2020
TV Can Catapult D2C Brands: Comcast Advertising’s Rothwell
25 Nov 2020
There Will Be No Single Cookie Replacement: Innovid’s Hogue
24 Nov 2020
Zero-Party, Total Insight: CEO Drews On HyphaMetrics’ New Panel Approach
24 Nov 2020
Blockgraph Spreads Its Wings: More Partners, Manningham Says
23 Nov 2020
Listen Up: Kegelman’s Spotify Puts Multi-Platform User Data To Work For Advertisers
19 Nov 2020
DSPs Need Full Transparency: Simpli.fi’s Prioleau
19 Nov 2020
Fans Are Excited for Comeback in Live Sports: Turner’s Marybeth Strobel
19 Nov 2020
Tubi Extends Past “Programmatic First” as Business Builds
19 Nov 2020
TV Automation Is Critical: Xandr’s Mitchell Takes ‘Invest TV’ Up To 90% Coverage
18 Nov 2020
Advertisers Want Mix of Traditional Spots, Branded Content: Altice’s Jon Steinberg
18 Nov 2020
GroupM’s Brown Wants Verified CTV Data
15 Nov 2020
Sky, NBCU Get Ever-Closer On TV Ad Innovations: Sky’s Litster
13 Nov 2020
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