Measurement

Kantar Media’s Brown On Cross-Media Measurement Roadmap
8 May 2016
Next-Gen Viewability Is Personal: Integral’s Iantosca
8 May 2016
MillerCoors Studies Addressable TV Ads, Seeks Sales Linkage
6 May 2016
Bank Of America Seeks More Scale, Granularity From Addressable TV
4 May 2016
Digitization Of TV ‘Not For The Faint Of Heart”: FTI’s Hanlon
3 May 2016
Campbell’s Marketing Chief: Television Becoming More Like Digital
27 Apr 2016
‘Make Data Human’ Or Business Is Ruined, I-COM’s Cohen Warns
26 Apr 2016
Granular TV Deals Help Matrixx Target Seasonal, Need-Based Consumers
25 Apr 2016
Ad Land In Catch-Up On Creativity, Measurement: Xaxis’ Martin
22 Apr 2016
How Viewability Will Get Specific: Integral CEO Knoll
22 Apr 2016
Ooyala Partners With Facebook Live, Sees More Video Disruption
21 Apr 2016
Bloomberg’s Bickford Sees TV Ads Held Back By Lack Of Data
19 Apr 2016
NAB’s New Digital Group Must Fill Data Gaps: Cablevision’s Tatta
19 Apr 2016
New NAB Group Aims To Wrestle Back TV Data Measurement
17 Apr 2016
ARF Research Shows The More Platforms The Better For Advertising ROI
13 Apr 2016
Neustar’s MarketShare Teams With Simulmedia For Ad Analysis
12 Apr 2016
Nielsen: Deal For DISH Network Viewer Data Provides More Granular Insights
11 Apr 2016
Simulmedia, Facebook to Advance Reach & Frequency Coordination Across TV And Social
7 Apr 2016
GroupM Wants To Add ‘Cost Per Human’ To Lexicon, Mediacom’s Cowdell
7 Apr 2016
On Eve Of Annual Event, Simulmedia’s Dave Morgan Reflects On ‘People Stitching’
6 Apr 2016