Measurement

Playlists & Series

Livingroom Video Viewing is Booming, but Analytics Still Lag, Hulu’s Naylor
Livingroom Video Viewing is Booming, but Analytics Still Lag, Hulu’s Naylor
1 Jan 2016
Innovid Raises $27.5 Million in New Round
Innovid Raises $27.5 Million in New Round
31 Dec 2015
GroupM’s Rob Norman:  Google, Facebook Have Found the “God Particle” of Marketing
GroupM’s Rob Norman: Google, Facebook Have Found the “God Particle” of Marketing
27 Dec 2015
TV Squared Sees Ad Campaign Predictions In Its Future
TV Squared Sees Ad Campaign Predictions In Its Future
27 Dec 2015
TubeMogul To Take Cross-Screen Planning Self-Service: Rondon
TubeMogul To Take Cross-Screen Planning Self-Service: Rondon
21 Dec 2015
The Importance Of Video Ad Measurement, By A+E’s Boykoff
The Importance Of Video Ad Measurement, By A+E’s Boykoff
20 Dec 2015
Viacom Aims to Pioneer Delivery & Attribution of Addressable TV Ads
Viacom Aims to Pioneer Delivery & Attribution of Addressable TV Ads
17 Dec 2015
Panel Debate: comScore vs. Nielsen vs. Rentrak: Finding Friction With Competing Ad Currencies
Panel Debate: comScore vs. Nielsen vs. Rentrak: Finding Friction With Competing Ad Currencies
16 Dec 2015
RTL’s Nölke’s Keeps Ad-Tech Simple After SpotX, Clypd Investments
RTL’s Nölke’s Keeps Ad-Tech Simple After SpotX, Clypd Investments
14 Dec 2015
Kantar, Nielsen Face Off To Upgrade UK TV Measurement
Kantar, Nielsen Face Off To Upgrade UK TV Measurement
14 Dec 2015
A+E Taps Nielsen and comScore for Cross-Platform Measurement
13 Dec 2015
Videology’s Castree on Segmented Market Opportunities
Videology’s Castree on Segmented Market Opportunities
11 Dec 2015
No Holy Grail For Measuring Ads Across Screens: Mindshare’s McRae
No Holy Grail For Measuring Ads Across Screens: Mindshare’s McRae
9 Dec 2015
‘Content Is Humpty Dumpty’: SMG’s Scheppach
‘Content Is Humpty Dumpty’: SMG’s Scheppach
7 Dec 2015
Popular TV Can Fend Off On-Demand Challenge Cable Execs Say
Popular TV Can Fend Off On-Demand Challenge Cable Execs Say
7 Dec 2015
GroupM’s Gotlieb & Cablevision’s Dolan on Audience Measurement Solutions for Addressable TV
GroupM’s Gotlieb & Cablevision’s Dolan on Audience Measurement Solutions for Addressable TV
4 Dec 2015
Personalized TV Ads ‘The New Holy Grail’, Panel Discusses
Personalized TV Ads ‘The New Holy Grail’, Panel Discusses
2 Dec 2015
Publishers Shifting To Improve Experience: Xaxis’ Schlickum
Publishers Shifting To Improve Experience: Xaxis’ Schlickum
30 Nov 2015
Addressable TV Saves Advertisers Money: Rentrak’s Livek
Addressable TV Saves Advertisers Money: Rentrak’s Livek
29 Nov 2015
Dynamic Ad Creativity Is Science-Fiction: Nielsen’s Solomon
Dynamic Ad Creativity Is Science-Fiction: Nielsen’s Solomon
29 Nov 2015