Measurement

In This Climate, Marketers Want Outcomes: LoopMe’s Park
5 Jan 2021
Complex Ad Marketplace Underscores Need for Automation: Centro’s Derek Newman
5 Jan 2021
Piece Together The Jigsaw Of TV Super-Powers: Xandr’s Bruckbauer
5 Jan 2021
Now Hear This: Streaming Ads Rise Along With Radio, Carat’s Anderson Says
4 Jan 2021
Data-Driven Buying of Linear TV Drives Efficiencies: Kinesso’s Lauren Bernard Mannix
3 Jan 2021
Brands Want To Close The Loop On Outcomes: Wenda Millard
3 Jan 2021
Sales, Sophistication & Simplicity: Amplifi’s Law On 2021 Advertising
27 Dec 2020
Open Marketplace Supports Growth in Addressable Ads: DISH Media’s Tim Myers
21 Dec 2020
BeetCast Episode 7: “Programmatic Optimizes Towards an Algorithm of Sensationalism,” Omnicom Media CEO Scott Hagedorn
21 Dec 2020
National Addressable Enablement & Back-On-Track Outcomes Excite Horizon Media’s Rose
20 Dec 2020
Fixed Fees Are Fairer: Beeswax’s Jones
19 Dec 2020
Retailer Media Networks Show Power of Shopper Data: Mediaocean’s Ramsey McGrory
17 Dec 2020
Retailers Are The New Media Giants: Furious’ Swartz
16 Dec 2020
Marketers Seek Video Metrics for Cross-Platform Consumption: Amplifi’s Cara Lewis
15 Dec 2020
Measuring Savings On Brands’ Ad Agenda: Matterkind’s Hall
15 Dec 2020
Samsung Ads Combines Linear & Streaming Ad Outcome Measurement
15 Dec 2020
TV Measurement Is Key in 2021, Omnicom Media Group’s Matt Kramer
14 Dec 2020
After Identifiers, Identity: Acxiom’s Hollaway On The Value Exchange Imperative
14 Dec 2020
Streaming Audio Drives Shift in Measuring Car Dealer Visits: Force Marketing’s Jeff Brown
14 Dec 2020
PepsiCo’s Future Balances Uncertainty And Big Data: VP Graham
14 Dec 2020
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