Measurement

NBC’s Yaccarino: Better Audience Metrics Happening Too Slowly
NBC’s Yaccarino: Better Audience Metrics Happening Too Slowly
29 Jun 2016
Google’s Watson: Helping Brand Advertisers Straddle Television And Video
29 Jun 2016
Beet Commentary: “Building the Adaptable Media Enterprise”: “The Power of the Forecast to Improve Business Results”
29 Jun 2016
Nielsen Extends Partnership with Facebook around Deduplication of TV Views
29 Jun 2016
Cannes Panel w/ FOX’s Joe Marchese: Choosing Consumer Ad Choices And Other Dystopian Scenarios
28 Jun 2016
Cross-Platform Measurement Improving But Creative Fit Lagging, Says Carat’s Ray
28 Jun 2016
To Nielsen’s Feigenson, It’s All About Balancing Ad Formats And Mix
27 Jun 2016
Time Inc. CEO Ripp: Magazines Excel At Reader Engagement And ROI
26 Jun 2016
NBCU’s Wurtzel: The Olympics Represent A ‘Research Dream’
26 Jun 2016
Data Helps Creative To Resonate With Consumer Targets: comScore’s Fetters
26 Jun 2016
Creative Optimization: More ‘Levers’ To Pull For Campaign Optimization, Says Xaxis’ Moore
26 Jun 2016
TiVo Research: The “Switzerland” Of TV Viewing Intelligence
21 Jun 2016
MediaLink’s Spiegel: TV Ad Loads Can Go Down But Not Necessarily Prices
21 Jun 2016
Cardlytics: From Mobile Banking To Television Audience Targeting
Cardlytics: From Mobile Banking To Television Audience Targeting
21 Jun 2016
NinthDecimal: Trillions Of Location Data Points Fuel Richer TV Targeting
16 Jun 2016
Agencies Must Lead ‘Holistic’ Data-Driven TV: MODI Media’s Power
15 Jun 2016
Magna Global’s Cohen On The ‘Big Bad Digital Bear’ And Multi-Source Data
14 Jun 2016
NBCUniversal Promoting Cross-Platform Measurement Competition
NBCUniversal Promoting Cross-Platform Measurement Competition
13 Jun 2016
Turner Arms Itself With Analytics And Research To Counter TV Budget Raiders
13 Jun 2016
TiVo Research: Programmatic TV Spend Could Rise To 10% Of Market In 12 Months
12 Jun 2016