Measurement

Playlists & Series

NAB’s New Digital Group Must Fill Data Gaps: Cablevision’s Tatta
19 Apr 2016
New NAB Group Aims To Wrestle Back TV Data Measurement
17 Apr 2016
Thrillist’s Rich Threads Publishing From Email To Social
14 Apr 2016
ARF Research Shows The More Platforms The Better For Advertising ROI
13 Apr 2016
Neustar’s MarketShare Teams With Simulmedia For Ad Analysis
12 Apr 2016
Nielsen: Deal For DISH Network Viewer Data Provides More Granular Insights
11 Apr 2016
Simulmedia, Facebook to Advance Reach & Frequency Coordination Across TV And Social
7 Apr 2016
GroupM Wants To Add ‘Cost Per Human’ To Lexicon, Mediacom’s Cowdell
7 Apr 2016
On Eve Of Annual Event, Simulmedia’s Dave Morgan Reflects On ‘People Stitching’
6 Apr 2016
Nielsen Hopes Cross-Platform Measurement Will Inform Upfronts
5 Apr 2016
Innovid Measures Snapchat’s Vertical Videos For Brands
4 Apr 2016
Starcom’s Richman: Twitter Learnings Show Engagement With ‘Emotional’ Programming Lifts Brand Recall
31 Mar 2016
FreeWheel Sees Rapid Growth Of Premium Video Requiring Unity In Measurement
FreeWheel Sees Rapid Growth Of Premium Video Requiring Unity In Measurement
27 Mar 2016
Nielsen Acquisition Of Pointlogic Provides Global Measurement Footprint
Nielsen Acquisition Of Pointlogic Provides Global Measurement Footprint
17 Mar 2016
SMG Maps Upper Funnel As It Expands Its Addressable TV Capabilities, Scheppach explains
SMG Maps Upper Funnel As It Expands Its Addressable TV Capabilities, Scheppach explains
16 Mar 2016
Integral Ad Science Partners w/ MediaMath, others on Video Viewability
14 Mar 2016
MODI Media’s Bologna: TiVo Precludes Data Stitching Common In Addressable TV World
MODI Media’s Bologna: TiVo Precludes Data Stitching Common In Addressable TV World
7 Mar 2016
Ditch Last-Click Attribution On Mobile: Google’s Carrington
Ditch Last-Click Attribution On Mobile: Google’s Carrington
7 Mar 2016
Embrace Unique Emerging Markets With Mobile: Medialets’ Glassberg
Embrace Unique Emerging Markets With Mobile: Medialets’ Glassberg
7 Mar 2016
eXelate Builds Nielsen In To ‘Enterprise Marketing Platform’: Garbaccio
eXelate Builds Nielsen In To ‘Enterprise Marketing Platform’: Garbaccio
2 Mar 2016