Measurement

Nielsen Marketing Cloud: Think Owned & Integrated, Says EVP Garbaccio
20 Jul 2016
Clients And Tech Late To Measurement Necessity: Bough, Yaccarino, Jankowski, Ackerman, Ray
19 Jul 2016
Nielsen Total Audience: Where Census And Panel Measurement Converge
19 Jul 2016
Retale’s Stromborg: Mobile Ad Platform Unites Location With Relevance
17 Jul 2016
Simulmedia + Neustar: Linear TV Reach, Digital Performance And Targeting
Simulmedia + Neustar: Linear TV Reach, Digital Performance And Targeting
17 Jul 2016
Carat Panel: TV Industry Must Force Measurement Evolution, Says NBCU’s Yaccarino
14 Jul 2016
MAGNA GLOBAL’s Hughes: Average Audience Metric Depends On Time Frame
MAGNA GLOBAL’s Hughes: Average Audience Metric Depends On Time Frame
13 Jul 2016
Omnicom’s Steuer To MSO’s: Open Up Your Viewership Data
12 Jul 2016
Nielsen: DVR, Streaming Video Adoption Each At Fifty Percent Of Households
11 Jul 2016
Nielsen’s Rao On Engagement: It’s Part Of Everyone’s ‘Mousetrap’
7 Jul 2016
Turner’s Shimmel: Forget Single Currency, Let’s Measure ‘All The Pieces’ Right
7 Jul 2016
Nielsen Studies Show Co-Viewing On Roku Devices Similar To Linear TV
7 Jul 2016
‘Exposure Quality’ is anEssential Metric, Bannerconnect’s Schepers says
6 Jul 2016
Are Ad Blocking And Viewability Over-Hyped? Rubicon’s Rooftop Panel Debates
5 Jul 2016
How comScore Clients Demand Deduplicated Measurement
4 Jul 2016
Experian, Neustar Join Forces In Onboarding And Activation Of Offline Data
30 Jun 2016
Attribution Will Make Addressable TV ROI Clear: comScore’s Wilson
30 Jun 2016
How BBC Embraces Native Ads, With New Product Soon
30 Jun 2016
ESPN’s Singer: Not Sure Anyone’s Comfortable With Cross-Platform Measurement
29 Jun 2016
Turner’s Speciale: Clients On Board With Shift To C7 Television Ratings
29 Jun 2016