Measurement

Playlists & Series

Initiative’s Magel Seeks Marriage Of Art And Science In Cannes
24 May 2016
Videology Sees ‘Moneyball’ Comparison In Unified Video, Television Audiences
23 May 2016
MediaLink: Brands See Addressable TV As Worthwhile But Seek Its Position in Planning
23 May 2016
Carat’s Doug Ray: Progress On Currency Brings Multichannel Confidence
19 May 2016
comScore’s Chasin Puts The Meter In The Router
15 May 2016
Cross-Screen Measurement Is Priority #1: comScore’s Bhatia
15 May 2016
Stop Experimenting With Video Ad Budgets: Quantcast’s D’Souza
13 May 2016
Marketers’ Key Challenge: Measuring Impact, Says Xaxis’ Patil
12 May 2016
Xaxis’ Crittenden Wants Clients A World Beyond CTR
Xaxis’ Crittenden Wants Clients A World Beyond CTR
10 May 2016
For The NBCUniversal Local Stations, Shift To Impressions Would Help Unify Platforms
10 May 2016
Kantar Media’s Brown On Cross-Media Measurement Roadmap
8 May 2016
Next-Gen Viewability Is Personal: Integral’s Iantosca
8 May 2016
MillerCoors Studies Addressable TV Ads, Seeks Sales Linkage
6 May 2016
Digitization Of TV ‘Not For The Faint Of Heart”: FTI’s Hanlon
3 May 2016
NAB Digital Committee Chair: Standards, Yield Curves Intertwined
29 Apr 2016
Campbell’s Marketing Chief: Television Becoming More Like Digital
27 Apr 2016
Granular TV Deals Help Matrixx Target Seasonal, Need-Based Consumers
25 Apr 2016
Ad Land In Catch-Up On Creativity, Measurement: Xaxis’ Martin
22 Apr 2016
How Viewability Will Get Specific: Integral CEO Knoll
22 Apr 2016
Bloomberg’s Bickford Sees TV Ads Held Back By Lack Of Data
19 Apr 2016