Measurement

CTV Has Crossed The Linear Frontier: Trade Desk’s Sims
25 Mar 2021
Ad-Spend Intelligence Gives Our Sales Teams Big Advantage: Fox’s Michael Falco
24 Mar 2021
Prove It: Why AVOD Ad Sellers Are Winning, Says TVSquared’s Kinsella
22 Mar 2021
‘We’ll Look for Flexibility at Ad Upfronts’: Molson Coors’ Brad Feinberg
22 Mar 2021
‘We’re Unifying into an Omnichannel Ad Platform’: Mediaocean’s Aaron Goldman
22 Mar 2021
Innovation Needed To Solve Media’s Silent Accounting Problems: Hudson MX’s Batson
21 Mar 2021
Upfront Ad Buying Going Digital – And Siloed, Zenith’s Vendetti Says
18 Mar 2021
‘Cross-Media Measurement Has Potential for Huge Change’: Mastercard’s Ben Jankowski
17 Mar 2021
Walmart’s Bernstein Eyes Attribution Beyond Transaction
17 Mar 2021
‘We’re Trying To Be a Unifier’ for Linear, Digital Ads: Comcast Technology Solution’s Richard Nunn
16 Mar 2021
Beyond The Device Graph: ENGINE’s Schiller On Targeted Ads
16 Mar 2021
In TV Transformation, Keep Digital’s Hard Edges: Premium Media 360’s DePascale
15 Mar 2021
Streaming Weds TV’s Branding Power with the Performance and the Attribution of Digital, Roku’s Robbins
15 Mar 2021
Streaming Podcasts vs Downloads: A Big Reset of the Medium, Driven by Spotify
15 Mar 2021
NBCU Unlocks Its Full Inventory in Designated Local DMA’s with “Spot On,” Powered by FreeWheel
14 Mar 2021
The New OTT: How Carat’s Bowhay Helps Jack In The Box Flip The Script
10 Mar 2021
Media Measurement Is Undergoing ‘Radical’ Change: Andy Brown
10 Mar 2021
Rebooting Reach: Disney’s Valentino Combines Scale With Smarts
9 Mar 2021
Marketers Should Prepare for Patchwork of Privacy Laws: DeepIntent’s Yashina Burns
9 Mar 2021
Ad-Spend Data Provide Competitive Advantage: Mediabrands’ Chris Herlihey
7 Mar 2021
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