Measurement

Unduplicated, Cross-Screen Addressable Reach: ‘We’re There,’ Says MODI’s Bologna

6 Nov 2016

Marginal Return On Ad Spend ‘New Beast’ For CMO’s, Says Neustar’s Nichols

3 Nov 2016

FreeWheel Council: Frequency, Customization, Diverse Creative Key To Premium Video Ads

3 Nov 2016

Alliance For Family Entertainment’s Quinn Discusses New Gender Equality Metric

1 Nov 2016

Next Wave Of Advanced TV: Cross-Company Standardized Targets, Says Viacom’s Rush

26 Oct 2016

Rovi And TiVo Union Closes The Loop On Audience Targeting, Inventory Management

24 Oct 2016

Addressable Inertia Not Stopping Advertisers: 4C’s Neuhauser

22 Oct 2016

Advanced TV Offers Better Targeting, More Consumer Choices: IBM iX’s Rangaiah

21 Oct 2016

Magna’s Cohen ‘Very Encouraged’ With Early Addressable Cross-Platform Results

13 Oct 2016

Household Level Cross-Platform Attribution ‘Absolutely Critical’: Carat’s Ray

12 Oct 2016

Addressable TV ‘Perfect Entry Point’ To Media Mix Modeling: Experian’s Stocki

10 Oct 2016

OMD’s de Nardis: Facebook Metric Misstep Highlights Need For Third-Party Measurement

9 Oct 2016

Don’t Vacate The Top Of The Funnel, Nielsen’s Solomon Tells Marketers

7 Oct 2016

Inside Nielsen’s Quest To Give Publishers Cross-Platform Audience Data

6 Oct 2016

Time-Based Digital Ad Currency Dependent Upon Quality Content: Carat’s Ray

4 Oct 2016

Proposed IAB Ad Guidelines: No Autoplay For Mobile Devices Using Data

3 Oct 2016

Blame Attribution Analytics, Not Television: Durrios Of Neustar MarketShare

30 Sep 2016

Organic Traffic Is Stagnant, But Social Can Help, Adobe Research Finds

30 Sep 2016

Samba TV Brings Real-Time, Cross-Device TV Attribution To Europe

30 Sep 2016

Brands Need Education On Cross-Device Attribution: OpenX’s Mesa

30 Sep 2016