Measurement

Playlists & Series

Simulmedia + Neustar: Linear TV Reach, Digital Performance And Targeting
Simulmedia + Neustar: Linear TV Reach, Digital Performance And Targeting
17 Jul 2016
Carat Panel: TV Industry Must Force Measurement Evolution, Says NBCU’s Yaccarino
14 Jul 2016
MAGNA GLOBAL’s Hughes: Average Audience Metric Depends On Time Frame
MAGNA GLOBAL’s Hughes: Average Audience Metric Depends On Time Frame
13 Jul 2016
Omnicom’s Steuer To MSO’s: Open Up Your Viewership Data
12 Jul 2016
Nielsen: DVR, Streaming Video Adoption Each At Fifty Percent Of Households
11 Jul 2016
Nielsen’s Rao On Engagement: It’s Part Of Everyone’s ‘Mousetrap’
7 Jul 2016
Turner’s Shimmel: Forget Single Currency, Let’s Measure ‘All The Pieces’ Right
7 Jul 2016
Nielsen Studies Show Co-Viewing On Roku Devices Similar To Linear TV
7 Jul 2016
‘Exposure Quality’ is anEssential Metric, Bannerconnect’s Schepers says
6 Jul 2016
Are Ad Blocking And Viewability Over-Hyped? Rubicon’s Rooftop Panel Debates
5 Jul 2016
How comScore Clients Demand Deduplicated Measurement
4 Jul 2016
Attribution Will Make Addressable TV ROI Clear: comScore’s Wilson
30 Jun 2016
ESPN’s Singer: Not Sure Anyone’s Comfortable With Cross-Platform Measurement
29 Jun 2016
Turner’s Speciale: Clients On Board With Shift To C7 Television Ratings
29 Jun 2016
NBC’s Yaccarino: Better Audience Metrics Happening Too Slowly
NBC’s Yaccarino: Better Audience Metrics Happening Too Slowly
29 Jun 2016
Beet Commentary: “Building the Adaptable Media Enterprise”: “The Power of the Forecast to Improve Business Results”
29 Jun 2016
Nielsen Extends Partnership with Facebook around Deduplication of TV Views
29 Jun 2016
Cross-Platform Measurement Improving But Creative Fit Lagging, Says Carat’s Ray
28 Jun 2016
To Nielsen’s Feigenson, It’s All About Balancing Ad Formats And Mix
27 Jun 2016
Time Inc. CEO Ripp: Magazines Excel At Reader Engagement And ROI
26 Jun 2016