Measurement

BoA Wants Facebook Transparency After Video Metrics Revelations
BoA Wants Facebook Transparency After Video Metrics Revelations
30 Sep 2016
Half Of Ads Are Mistargeted: Facebook Atlas’ Webb
Half Of Ads Are Mistargeted: Facebook Atlas’ Webb
29 Sep 2016
Use Of Mobile, Machine Learning Can Generate ‘Return On Individuals’: Zenith’s Bonori
Use Of Mobile, Machine Learning Can Generate ‘Return On Individuals’: Zenith’s Bonori
22 Sep 2016
Ireland’s RTÉ Embraces Native Branded Content, Seeks Better Cross-Screen Measurement
Ireland’s RTÉ Embraces Native Branded Content, Seeks Better Cross-Screen Measurement
21 Sep 2016
Without Household-Level Data, ‘Average’ Frequency For Political Campaigns Can Be Scary: comScore’s Davidsen
Without Household-Level Data, ‘Average’ Frequency For Political Campaigns Can Be Scary: comScore’s Davidsen
15 Sep 2016
Ansible’s Johnson Hopes Ad Land ‘Moves Away From Pure Numbers’
Ansible’s Johnson Hopes Ad Land ‘Moves Away From Pure Numbers’
9 Sep 2016
Marriage Of comScore And Rentrak Yielding Beta Data For Client Insights
Marriage Of comScore And Rentrak Yielding Beta Data For Client Insights
9 Sep 2016
GroupM’s Montgomery: Apply U.S. Learnings On Digital Advertising Fraud, Viewability To The Rest Of The World
GroupM’s Montgomery: Apply U.S. Learnings On Digital Advertising Fraud, Viewability To The Rest Of The World
7 Sep 2016
Videology Boosts Demographic Targeting With Publisher Data
Videology Boosts Demographic Targeting With Publisher Data
21 Aug 2016
Auto Firms Get 4x ROI From Addressable TV Ads, Experian Says
Auto Firms Get 4x ROI From Addressable TV Ads, Experian Says
18 Aug 2016
Experian: Turning A ‘Small Piece Of The Truth’ Into Scalable Advertising Targets
Experian: Turning A ‘Small Piece Of The Truth’ Into Scalable Advertising Targets
16 Aug 2016
DISH Building Out Sling Measurement System In Prelude To Combined Inventory
DISH Building Out Sling Measurement System In Prelude To Combined Inventory
11 Aug 2016
Agencies Want TV Operators To Stop ‘Hoarding’ Ad Data: GroupM, Publicis & IPG Execs Explain
Agencies Want TV Operators To Stop ‘Hoarding’ Ad Data: GroupM, Publicis & IPG Execs Explain
10 Aug 2016
Experian’s Danaher Wants To Get Beyond Addressable’s Early Adopters
Experian’s Danaher Wants To Get Beyond Addressable’s Early Adopters
10 Aug 2016
Experian Looking To ‘Unite The Nations’ In Cross-Channel Targeting, Measurement
Experian Looking To ‘Unite The Nations’ In Cross-Channel Targeting, Measurement
1 Aug 2016
DISH: Infrastructure, Not Inventory, Holding Back Greater Addressable TV Scale
DISH: Infrastructure, Not Inventory, Holding Back Greater Addressable TV Scale
1 Aug 2016
Digital Ads Beginning To Resemble Direct Mail: Merkle’s Delaney
Digital Ads Beginning To Resemble Direct Mail: Merkle’s Delaney
27 Jul 2016
FreeWheel’s Council Argues For Four Industry Needs
24 Jul 2016
Nielsen Catalina: Looking Beyond Cross-Screen To Cross-Media Measurement
24 Jul 2016
As Preferences Change, So Does Consumer Ad Tolerance: Nielsen’s Clarizio
21 Jul 2016
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