Measurement

Playlists & Series

NBCU’s Wurtzel: The Olympics Represent A ‘Research Dream’
26 Jun 2016
Data Helps Creative To Resonate With Consumer Targets: comScore’s Fetters
26 Jun 2016
4A’s Hill, Pivotal’s Wieser Spar Over ANA Report Critical Of Agency Practices
22 Jun 2016
OMD’s Winkler Wonders Whether TV Viewers Will Notice Ad Reduction
21 Jun 2016
TiVo Research: The “Switzerland” Of TV Viewing Intelligence
21 Jun 2016
MediaLink’s Spiegel: TV Ad Loads Can Go Down But Not Necessarily Prices
21 Jun 2016
Cardlytics: From Mobile Banking To Television Audience Targeting
Cardlytics: From Mobile Banking To Television Audience Targeting
21 Jun 2016
NinthDecimal: Trillions Of Location Data Points Fuel Richer TV Targeting
16 Jun 2016
Magna Global’s Cohen On The ‘Big Bad Digital Bear’ And Multi-Source Data
14 Jun 2016
NBCUniversal Promoting Cross-Platform Measurement Competition
NBCUniversal Promoting Cross-Platform Measurement Competition
13 Jun 2016
Turner Arms Itself With Analytics And Research To Counter TV Budget Raiders
13 Jun 2016
Combining Linear And Digital Ads Boosts ROI: Videology Research
9 Jun 2016
After Modi Deal, Innovid ‘Enters The Gate Of Media Giants’
9 Jun 2016
Moat CEO Goodhart: Industry Stuck On Measuring Impressions
8 Jun 2016
How ‘Experimental Design’ Can Make Media Buying Smarter, Vodafone & DataXu explain
8 Jun 2016
Data-Driven Creative ‘Pure Magic’ To Nielsen Exec And Cannes Judge Zagorski
7 Jun 2016
Calling Viewability ‘Table Stakes,’ Carat’s Ray Seeks Stronger Standards
5 Jun 2016
Performance Metrics Rising In Cannes Criteria: Nielsen’s Hohman
3 Jun 2016
Viewability Will Re-Price Premium Inventory Next Year: comScore’s Trigg
1 Jun 2016
Vodafone’s Test-And-Learn Approach Boosts Media Results By 10%
31 May 2016