Measurement

“Walled Gardens” Are Replicating, Presenting Buyers with a Tangled Landscape, #BeetCast Podcasat
7 Mar 2021
Amobee to “Optimize” The Buy and Sell Side with Tim Spengler and Valerie Bischak
4 Mar 2021
Data-Driven Strategy Drives Results for Marketers: MediaHub’s Elizabeth Daly
3 Mar 2021
Ad Impressions, Not Ratings Points, Are Key to Future of Local TV: Meredith’s Doug Lowe
3 Mar 2021
Roku to Acquire Nielsen’s Advanced TV in a “Transformational” Moment for Television Advertising
1 Mar 2021
Cross-Platform Measurement Gains Traction in Canada: SMI’s Darrick Li
28 Feb 2021
Media Fragmentation Drives Demand for Spend Data: OMG’s Nicolas Grand
25 Feb 2021
Measurement Is Key Challenge for Advanced TV Advertising: Merkle’s Andy Fisher
25 Feb 2021
Convergence Means ‘Best of Both Worlds’ for Linear, Digital: WideOrbit’s Will Offeman
23 Feb 2021
Brand Suitability Goes on the “”Offense,” Pixability’s Atwood
22 Feb 2021
Digital Video Shines Amid Pressures on Media Spending: SMI’s Ben Tatta
22 Feb 2021
A Big Legacy Player Transformed: Bill Wise on the New Mediaocean
22 Feb 2021
Digital Video Drives Demand for More Linear Targeting: Xandr’s Pete Doe
17 Feb 2021
Consumer Experience: Key is to Converged Video’s Future, Forrester’s O’Connell
14 Feb 2021
AT&T, Others, Honored with Emmy for Addressable TV Innovation
8 Feb 2021
IAS is Integrated into Twitter & Other Social Platforms Will Follow, CEO Utzschneider
7 Feb 2021
NBCU in Global Alliance with Twitter
7 Feb 2021
TVSquared’s Outcome Measurement Goes Cross-Platform, Kinsella Says
2 Feb 2021
AdTech is on Fire & Outcome Marketing Could Unlock “Trillions” in Value, Terry Kawaja on the BeetCast
1 Feb 2021
‘Brand Suitability’ Also Means ‘More Effective’: GroupM’s Montgomery
28 Jan 2021
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