Measurement

Census-Level TV Data Begins To Go Global: Kantar’s Swadley
Census-Level TV Data Begins To Go Global: Kantar’s Swadley
11 Dec 2016
Addressable Advertising Is ‘True Attribution,’ Says MODI Media’s Bologna
Addressable Advertising Is ‘True Attribution,’ Says MODI Media’s Bologna
9 Dec 2016
UK Close To Picking Hybrid TV Measurement Supplier
UK Close To Picking Hybrid TV Measurement Supplier
8 Dec 2016
Addressable TV Is A ‘Tactic That’s Evolving’: Comcast’s Kevin Smith
Addressable TV Is A ‘Tactic That’s Evolving’: Comcast’s Kevin Smith
5 Dec 2016
Trump’s Campaign Success Has Lessons For Marketers, comScore’s Livek
Trump’s Campaign Success Has Lessons For Marketers, comScore’s Livek
2 Dec 2016
Traditional TV Measurement Won’t Lead To ‘The New World’: Omnicom’s Steuer
Traditional TV Measurement Won’t Lead To ‘The New World’: Omnicom’s Steuer
1 Dec 2016
Media Research Is Now Data Science: TiVo’s FitzGerald
Media Research Is Now Data Science: TiVo’s FitzGerald
30 Nov 2016
Advanced TV’s National Evolution: MODI’s Bologna
Advanced TV’s National Evolution: MODI’s Bologna
30 Nov 2016
Integral Ad Science To Attack Zombie TVs After Dark, GM Lenane Says
Integral Ad Science To Attack Zombie TVs After Dark, GM Lenane Says
27 Nov 2016
Customer Data Unlocks Campaign Success, Simulmedia’s Storan Says
Customer Data Unlocks Campaign Success, Simulmedia’s Storan Says
27 Nov 2016
Explaining Advanced TV To Advertisers: A Challenge And Refreshing, Says Cadreon’s Mantel
Explaining Advanced TV To Advertisers: A Challenge And Refreshing, Says Cadreon’s Mantel
23 Nov 2016
Dolan-Backed 605 Eyes National TV Programmers With Analytics Solutions
Dolan-Backed 605 Eyes National TV Programmers With Analytics Solutions
23 Nov 2016
NBCUniversal Seeing ‘A Lot Of Uptake’ For Audience Targeting Platform
NBCUniversal Seeing ‘A Lot Of Uptake’ For Audience Targeting Platform
23 Nov 2016
Twitter Expects To Land More Advertisers While Becoming ‘Mature’ Video Platform
Twitter Expects To Land More Advertisers While Becoming ‘Mature’ Video Platform
22 Nov 2016
FreeWheel’s Council Aims To Unify Cross-Screen Lexicon, Rothwell Says
FreeWheel’s Council Aims To Unify Cross-Screen Lexicon, Rothwell Says
21 Nov 2016
Advanced TV Targeting Early In A ‘Mega Trend’: comScore’s Livek
Advanced TV Targeting Early In A ‘Mega Trend’: comScore’s Livek
21 Nov 2016
‘Early Days’ For Advanced TV Ads, Says Fox’s Levine
‘Early Days’ For Advanced TV Ads, Says Fox’s Levine
20 Nov 2016
As Advertising Follows Content, Expect More Addressable Options: Samba.tv’s Ackerman
As Advertising Follows Content, Expect More Addressable Options: Samba.tv’s Ackerman
9 Nov 2016
Tru Optik Mines Behavioral, Demographic And Purchase Data For OTT Cloud
Tru Optik Mines Behavioral, Demographic And Purchase Data For OTT Cloud
9 Nov 2016
Addressable TV Opens Door To Closed-Loop Campaign Reporting: Experian’s Pinnow
Addressable TV Opens Door To Closed-Loop Campaign Reporting: Experian’s Pinnow
7 Nov 2016