Measurement

AVOD Offers Data-Driven Ad Targeting to Brands: Haworth’s Randi Leonard
20 Apr 2021
‘Revenue Opportunity Has Pushed Convergence’: WideOrbit’s John Morris
20 Apr 2021
Comcast, Dentsu, Disney, Effectv, Fox, Horizon, NBC, Mindshare, Nielsen, Omnicom, VAB & WarnerMedia Execs: Return of Live Sports Means New Opportunities for Marketers
19 Apr 2021
Tracey Scheppach-
The “Mother of Addressable TV” Calls for a Revolution: “Data Must Be Free” declares Tracey Scheppach
19 Apr 2021
AVOD Is Part of Holistic Approach to Video: RPA’s Lisa Herdman
15 Apr 2021
FreeWheel’s New Tech Splits TV Ad Impressions: Wallace
14 Apr 2021
AVOD Is ‘Huge Piece’ of TV/Video Mix for Advertisers: Camelot’s Erika Newsom
13 Apr 2021
Addressable TV Isn’t Just A Test Anymore: WarnerMedia’s Blumberg
12 Apr 2021
TV is One of The Biggest Drivers of Organic Search, Kevin Krim, CEO of EDO
11 Apr 2021
AVOD Media Buys Complement Linear TV: Kantar’s Marco Parente
8 Apr 2021
Act Now Or Miss The Window: Addressable TV Research Is ‘Call To Arms’
8 Apr 2021
TV Data Initiative Aims To Solve Data Ad Targeting ‘Mess’
7 Apr 2021
Ad Buyers Want Unified Measurement: LiveRamp’s Prasad
5 Apr 2021
Xaxis Celebrates its 10th Anniversary as an “Outcome” Media Company, Gila Wilensky explains on the #BeetCast
5 Apr 2021
Addressable Ads Promise Outcome-Based Metrics: Comscore’s Scott Worthem
1 Apr 2021
Viewers Seek Instant Gratification from Digital TV: UM Worldwide’s Katey Gault
1 Apr 2021
Optimization Lets Marketers Look Forward With Ad Spend: Univision’s Dan Aversano
30 Mar 2021
Clinical Data Underpin Improvements in Healthcare: Komodo Health’s Lauren Stahl
30 Mar 2021
AVOD Platforms Provide Broad Reach with Less Ad Load: Amplifi’s Cara Lewis
30 Mar 2021
Identity Graphs Are Learning To Talk To Each Other: OpenAP’s Davis
25 Mar 2021
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