Measurement

Playlists & Series

Marriage Of comScore And Rentrak Yielding Beta Data For Client Insights
Marriage Of comScore And Rentrak Yielding Beta Data For Client Insights
9 Sep 2016
GroupM’s Montgomery: Apply U.S. Learnings On Digital Advertising Fraud, Viewability To The Rest Of The World
GroupM’s Montgomery: Apply U.S. Learnings On Digital Advertising Fraud, Viewability To The Rest Of The World
7 Sep 2016
eMarketer Gains Global Help & Synergies In Springer Sale: Chairman Ramsey
eMarketer Gains Global Help & Synergies In Springer Sale: Chairman Ramsey
23 Aug 2016
Videology Boosts Demographic Targeting With Publisher Data
Videology Boosts Demographic Targeting With Publisher Data
21 Aug 2016
Target TV Ads Using Consumers’ Bank Accounts, Cardlytics’ Harter Says
Target TV Ads Using Consumers’ Bank Accounts, Cardlytics’ Harter Says
16 Aug 2016
Experian: Turning A ‘Small Piece Of The Truth’ Into Scalable Advertising Targets
Experian: Turning A ‘Small Piece Of The Truth’ Into Scalable Advertising Targets
16 Aug 2016
DISH Building Out Sling Measurement System In Prelude To Combined Inventory
DISH Building Out Sling Measurement System In Prelude To Combined Inventory
11 Aug 2016
Experian’s Danaher Wants To Get Beyond Addressable’s Early Adopters
Experian’s Danaher Wants To Get Beyond Addressable’s Early Adopters
10 Aug 2016
Cardlytics: From Mobile Banking Deals To Addressable TV Data Player
Cardlytics: From Mobile Banking Deals To Addressable TV Data Player
2 Aug 2016
Tru Optik Goes Over The Top To Track Media Consumption Of 500 Million People
Tru Optik Goes Over The Top To Track Media Consumption Of 500 Million People
2 Aug 2016
Experian Looking To ‘Unite The Nations’ In Cross-Channel Targeting, Measurement
Experian Looking To ‘Unite The Nations’ In Cross-Channel Targeting, Measurement
1 Aug 2016
DISH: Infrastructure, Not Inventory, Holding Back Greater Addressable TV Scale
DISH: Infrastructure, Not Inventory, Holding Back Greater Addressable TV Scale
1 Aug 2016
Digital Ads Beginning To Resemble Direct Mail: Merkle’s Delaney
Digital Ads Beginning To Resemble Direct Mail: Merkle’s Delaney
27 Jul 2016
FreeWheel’s Council Argues For Four Industry Needs
24 Jul 2016
Nielsen Catalina: Looking Beyond Cross-Screen To Cross-Media Measurement
24 Jul 2016
As Preferences Change, So Does Consumer Ad Tolerance: Nielsen’s Clarizio
21 Jul 2016
Nielsen Marketing Cloud: Think Owned & Integrated, Says EVP Garbaccio
20 Jul 2016
Clients And Tech Late To Measurement Necessity: Bough, Yaccarino, Jankowski, Ackerman, Ray
19 Jul 2016
Nielsen Total Audience: Where Census And Panel Measurement Converge
19 Jul 2016
Retale’s Stromborg: Mobile Ad Platform Unites Location With Relevance
17 Jul 2016