Measurement

Eyeview’s Harnevo: Focusing On Business Outcomes Solves Many Digital Media Issues
Eyeview’s Harnevo: Focusing On Business Outcomes Solves Many Digital Media Issues
15 Mar 2017
BoA’s Paskalis Has Three Key Questions For Mobile Ads
BoA’s Paskalis Has Three Key Questions For Mobile Ads
13 Mar 2017
Facebook’s Slotwiner: Advertiser ROI Questions Getting More Sophisticated
Facebook’s Slotwiner: Advertiser ROI Questions Getting More Sophisticated
13 Mar 2017
One-To-One Mobile Engagement Challenges Traditional Ad Models: IAB’s Rothenberg
One-To-One Mobile Engagement Challenges Traditional Ad Models: IAB’s Rothenberg
8 Mar 2017
App Audience Is Smaller But Better: CNN’s Wellen
App Audience Is Smaller But Better: CNN’s Wellen
2 Mar 2017
Frustrated Advertisers Seek “Canadian” Approach To Delayed Total Measurement: Omnicom’s Steuer
Frustrated Advertisers Seek “Canadian” Approach To Delayed Total Measurement: Omnicom’s Steuer
1 Mar 2017
Accenture/ABC Study: Digital Sales Gains ‘Gated’ Without Multiplatform TV
Accenture/ABC Study: Digital Sales Gains ‘Gated’ Without Multiplatform TV
27 Feb 2017
Hulu Making Progress On Measuring Audiences, Not Just Screens
Hulu Making Progress On Measuring Audiences, Not Just Screens
27 Feb 2017
Netherlands Leads The World On Unified Video Measurement: Kantar Media’s Brown
Netherlands Leads The World On Unified Video Measurement: Kantar Media’s Brown
24 Feb 2017
Netflix Boom Give Advertisers An Audience Blindspot: Turner’s Shimmel
Netflix Boom Give Advertisers An Audience Blindspot: Turner’s Shimmel
23 Feb 2017
Kantar Technology Selected For Next Steps In Tracking Ad, Media Assets
Kantar Technology Selected For Next Steps In Tracking Ad, Media Assets
22 Feb 2017
Sequent Study For CIMM Identifies Cross-Platform Attribution Challenges
Sequent Study For CIMM Identifies Cross-Platform Attribution Challenges
22 Feb 2017
CIMM’s Clarke On The ‘Tricky Challenge’ Of Cross-Platform Measurement
CIMM’s Clarke On The ‘Tricky Challenge’ Of Cross-Platform Measurement
22 Feb 2017
ABC TV/Accenture Study Find Understatement Of Multiplatform TV ROI
ABC TV/Accenture Study Find Understatement Of Multiplatform TV ROI
20 Feb 2017
GroupM’s Viewability Demands Based On TV, Barone Says
GroupM’s Viewability Demands Based On TV, Barone Says
16 Feb 2017
Moat’s Goodhart Appraises ‘Screen Real Estate’ For Video Measurement
Moat’s Goodhart Appraises ‘Screen Real Estate’ For Video Measurement
14 Feb 2017
IAB Tech Lab Priorities: Open Source Kit For In-App Ads, RTB Standard Revamp
IAB Tech Lab Priorities: Open Source Kit For In-App Ads, RTB Standard Revamp
7 Feb 2017
comScore’s Fetters: Digital Buy Side Wants Audience Quality, Ecosystem Cleanup
comScore’s Fetters: Digital Buy Side Wants Audience Quality, Ecosystem Cleanup
3 Feb 2017
Advanced OTT Targeting, Inventory Aggregation Drive Magna’s Roku Partnership
Advanced OTT Targeting, Inventory Aggregation Drive Magna’s Roku Partnership
29 Jan 2017
CES Sessions: 605, NBCU, Turner And Omnicom Explore MVPD Data Sharing
CES Sessions: 605, NBCU, Turner And Omnicom Explore MVPD Data Sharing
26 Jan 2017