Measurement

SMI Releases Pricing Intelligence Tools for Unified View of CPMs
10 Jun 2021
CTV & Open Internet Can Thrive In New World Of Identity: Trade Desk’s Foyle
10 Jun 2021
CTV Offers Faster Data Insights Than Linear TV: App Science’s Helen Lum
9 Jun 2021
Addressable TV Is Bridge Between Linear and Streaming: Vizio’s Adam Gaynor
8 Jun 2021
Audience Measurement Should Bolster Value of TV Content: NBCUniversal’s Kelly Abcarian
7 Jun 2021
Univision’s Riess Urges All Brands to Invest in Spanish Language Media
2 Jun 2021
CTV Data Provide More Insights for Ad Targeting: MBuy’s Michael Parent
2 Jun 2021
Advertising Is Moving to “Outcomes, not Outputs,” 4A’s CEO Marla Kaplowitz
1 Jun 2021
Mobile, TV Data Provide Holistic Audience Insights: Omnicom Media Group’s Kelly Metz
27 May 2021
Digitas’ Weeks Urges Brands To Adopt CTV At This Year’s Upfront
27 May 2021
Out-of-home Advertising Is ‘Truly Booming’ As U.S. Reopens: OAAA’s Anna Bager
27 May 2021
Automation & Partnership Key To Future TV: Comcast’s Lemberg
26 May 2021
Alcohol Brands Tap CTV To Find Lost Linear Viewers: Constellation’s D’Souza
25 May 2021
Mobile Data Help to Avoid Ad Duplication: GSD&M’s Dave Kersey
25 May 2021
‘Wild West’ Addressable TV Needs Standards: AMC’s Bayles
24 May 2021
Hearst Leans On Partner Tech To Smoothe Complexity: Lustgarten
24 May 2021
Tubi Is Game-Changer in Reaching Cord-Cutters: Fox’s Suzanne Sullivan
20 May 2021
Mobile Data Enable Audience Targeting on CTV: MediaCom’s Jeff Liang
20 May 2021
Location Data Offer Insights on Power of CTV Ads: Foursquare’s Glen Straub
20 May 2021
This Upfront, Brands Are Switching On To Addressable-First TV Ad Strategy: GroupM’s Soch
19 May 2021
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