Measurement

Playlists & Series

Traditional TV Measurement Won’t Lead To ‘The New World’: Omnicom’s Steuer
Traditional TV Measurement Won’t Lead To ‘The New World’: Omnicom’s Steuer
1 Dec 2016
Media Research Is Now Data Science: TiVo’s FitzGerald
Media Research Is Now Data Science: TiVo’s FitzGerald
30 Nov 2016
Kristin Dolan Maps The Road Ahead For Data And Analytics Provider 605
Kristin Dolan Maps The Road Ahead For Data And Analytics Provider 605
28 Nov 2016
Integral Ad Science To Attack Zombie TVs After Dark, GM Lenane Says
Integral Ad Science To Attack Zombie TVs After Dark, GM Lenane Says
27 Nov 2016
FreeWheel’s Council Aims To Unify Cross-Screen Lexicon, Rothwell Says
FreeWheel’s Council Aims To Unify Cross-Screen Lexicon, Rothwell Says
21 Nov 2016
Advanced TV Targeting Early In A ‘Mega Trend’: comScore’s Livek
Advanced TV Targeting Early In A ‘Mega Trend’: comScore’s Livek
21 Nov 2016
‘Early Days’ For Advanced TV Ads, Says Fox’s Levine
‘Early Days’ For Advanced TV Ads, Says Fox’s Levine
20 Nov 2016
Tru Optik Mines Behavioral, Demographic And Purchase Data For OTT Cloud
Tru Optik Mines Behavioral, Demographic And Purchase Data For OTT Cloud
9 Nov 2016
Addressable TV Opens Door To Closed-Loop Campaign Reporting: Experian’s Pinnow
Addressable TV Opens Door To Closed-Loop Campaign Reporting: Experian’s Pinnow
7 Nov 2016
Unduplicated, Cross-Screen Addressable Reach: ‘We’re There,’ Says MODI’s Bologna
Unduplicated, Cross-Screen Addressable Reach: ‘We’re There,’ Says MODI’s Bologna
6 Nov 2016
Marginal Return On Ad Spend ‘New Beast’ For CMO’s, Says Neustar’s Nichols
Marginal Return On Ad Spend ‘New Beast’ For CMO’s, Says Neustar’s Nichols
3 Nov 2016
FreeWheel Council: Frequency, Customization, Diverse Creative Key To Premium Video Ads
FreeWheel Council: Frequency, Customization, Diverse Creative Key To Premium Video Ads
3 Nov 2016
Influx Of Digital Media Forcing Rethink Of TV Targeting: TiVo’s Zamaniyan
2 Nov 2016
Alliance For Family Entertainment’s Quinn Discusses New Gender Equality Metric
Alliance For Family Entertainment’s Quinn Discusses New Gender Equality Metric
1 Nov 2016
Viacom’s Zilberbrand On The Nuances Of ‘Programmatic’ Broadcast Television
Viacom’s Zilberbrand On The Nuances Of ‘Programmatic’ Broadcast Television
27 Oct 2016
Next Wave Of Advanced TV: Cross-Company Standardized Targets, Says Viacom’s Rush
Next Wave Of Advanced TV: Cross-Company Standardized Targets, Says Viacom’s Rush
26 Oct 2016
Rovi And TiVo Union Closes The Loop On Audience Targeting, Inventory Management
Rovi And TiVo Union Closes The Loop On Audience Targeting, Inventory Management
24 Oct 2016
Addressable Inertia Not Stopping Advertisers: 4C’s Neuhauser
Addressable Inertia Not Stopping Advertisers: 4C’s Neuhauser
22 Oct 2016
Advanced TV Offers Better Targeting, More Consumer Choices: IBM iX’s Rangaiah
Advanced TV Offers Better Targeting, More Consumer Choices: IBM iX’s Rangaiah
21 Oct 2016
Human Capital, Digital Decisioning Focus Of Beet.TV Political Ads Panel
Human Capital, Digital Decisioning Focus Of Beet.TV Political Ads Panel
13 Oct 2016