Measurement

IBM’s Watson Helps Media Companies See Inside Video
IBM’s Watson Helps Media Companies See Inside Video
3 May 2017
Videology Survey Finds Marketers’ Top Advanced TV Issues
Videology Survey Finds Marketers’ Top Advanced TV Issues
3 May 2017
Measurement Fragmentation Inhibits Global Addressable Ad Roll-Out: MTM’s Watts
Measurement Fragmentation Inhibits Global Addressable Ad Roll-Out: MTM’s Watts
2 May 2017
GroupM’s Schwartz Pursues Commercial Impression Count, Shares His Thoughts On OpenAP
GroupM’s Schwartz Pursues Commercial Impression Count, Shares His Thoughts On OpenAP
30 Apr 2017
Business Outcomes, Incremental Value Key To TV Audience Targeting: Assembly’s Lee
Business Outcomes, Incremental Value Key To TV Audience Targeting: Assembly’s Lee
27 Apr 2017
Unified Disney Sales Offers ‘Something For All Life Stages,’ Says O’Connell
Unified Disney Sales Offers ‘Something For All Life Stages,’ Says O’Connell
26 Apr 2017
Speciale: Turner Sees Ad Reduction Ratings Lift, Expects More OpenAP Members
Speciale: Turner Sees Ad Reduction Ratings Lift, Expects More OpenAP Members
25 Apr 2017
Bought By Oracle, Goodhart’s Moat Takes Ad-Tech To TV Upfront
Bought By Oracle, Goodhart’s Moat Takes Ad-Tech To TV Upfront
19 Apr 2017
Predicting Human Behavior ‘Scary And Exciting’ To Starcom’s Stopulos
Predicting Human Behavior ‘Scary And Exciting’ To Starcom’s Stopulos
19 Apr 2017
Adobe, Simulmedia Execs Examine How Digital Data Can Inform Linear TV
Adobe, Simulmedia Execs Examine How Digital Data Can Inform Linear TV
17 Apr 2017
Is Viewability A Sideshow? Moat, Ooyala & Eyeview Discuss
Is Viewability A Sideshow? Moat, Ooyala & Eyeview Discuss
16 Apr 2017
New Data Sources Are Coming: TruOptik, Neustar, Alphonso & 605 Discuss
New Data Sources Are Coming: TruOptik, Neustar, Alphonso & 605 Discuss
16 Apr 2017
Alphonso’s Gall Targets Distracted TV Viewers On Second Screens
Alphonso’s Gall Targets Distracted TV Viewers On Second Screens
16 Apr 2017
Beet Outcomes Summit: Exploring Lift With Placed, Experian, Facebook, Nielsen Catalina And MediaMath
Beet Outcomes Summit: Exploring Lift With Placed, Experian, Facebook, Nielsen Catalina And MediaMath
12 Apr 2017
MEC’s Fremont, Furious Corp’s Swartz Assess ‘Confusing’ Video Marketplace
MEC’s Fremont, Furious Corp’s Swartz Assess ‘Confusing’ Video Marketplace
9 Apr 2017
With Context A Key Sales Driver, Digital Media Needs A ‘Deep Dive’: Nielsen Catalina’s Feigenson
With Context A Key Sales Driver, Digital Media Needs A ‘Deep Dive’: Nielsen Catalina’s Feigenson
9 Apr 2017
Monumental Shift’s Davis: Focus On Revenue, Not ‘Measuring Lots Of Stuff’
Monumental Shift’s Davis: Focus On Revenue, Not ‘Measuring Lots Of Stuff’
7 Apr 2017
FreeWheel Council Research: Consumer Ad Experience Tops Agency, Brand Concerns
FreeWheel Council Research: Consumer Ad Experience Tops Agency, Brand Concerns
4 Apr 2017
In A First For OTT, Roku Moves From Audience Measurement To Demographic Guarantees
In A First For OTT, Roku Moves From Audience Measurement To Demographic Guarantees
3 Apr 2017
Publicis’ Shlachter Divines The Future Of Video Viewing, Commercial Load And Measurement
Publicis’ Shlachter Divines The Future Of Video Viewing, Commercial Load And Measurement
3 Apr 2017