Measurement

Responsible Media Buying Supports Quality Content: Essence’s Mike Fisher
3 Aug 2021
Ad Metrics Are Evolving With Growth in Streaming Audiences: GroupM’s Bharad Ramesh
2 Aug 2021
How Live Sales Data Changes Course Of Ads In-Flight: IRI’s Pelino On LoopMe Case Study
29 Jul 2021
Cross-Screen Metrics Don’t Have to Be ‘Perfect’ to Be Effective: Wavemaker’s Rinaldi
28 Jul 2021
Agencies Want Uniform Ad Privacy Regulation, 4As’ Pepper Says
26 Jul 2021
NBCUniversal Embraces Ad-ID For Cross-Channel Ad Asset Tracking
22 Jul 2021
NBC Sports & Innovid Partner To Take Olympics Ads Real-Time
21 Jul 2021
Ad Attribution Is Gateway to Cross-Screen Measurement: Unilever’s Jennifer Gardner & GroupM’s Matt Sweeney
21 Jul 2021
Ford’s Roadmap To Safety & Diversity: Marla Skiko
20 Jul 2021
‘There’s a New Paradigm for Brand Integrations on TV’: MediaScience’s Duane Varan
19 Jul 2021
#BeetCast: Roku Doubles Commitments over 2020 in a Robust UpFront
19 Jul 2021
Messiness Before Maturity: Forrester’s O’Connell On The Evolution Of Creative Ad-Tech
19 Jul 2021
‘People At The Center’: Verizon’s Markman On Vizio, Nielsen Report Partnership
16 Jul 2021
‘Programmatic CTV Marketplace Has Changed Dramatically’: PubMatic’s Nicole Scaglione
15 Jul 2021
Sold to Mediaocean for $500 Million: Flashtalking Gives Advertisers Independence From Walled Gardens: CEO Nardone
14 Jul 2021
Panel Data Provide More Complete Picture of Viewing Habits: Comcast’s Claudio Marcus
14 Jul 2021
ANA CEO Liodice Wants Answer To ‘Opaque’ Ad Supply Chain, a Conversation with Joanna O’Connell of Forrester
13 Jul 2021
Balance Performance & Responsibility: MediaMath’s Cordier
13 Jul 2021
Investors That Offer Strategic Advice Are Best Partners: DoubleVerify’s Mark Zagorski
13 Jul 2021
Audience-Based Buying is Ready for Primetime, VAB CEO Sean Cunningham
12 Jul 2021
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