Measurement

VideoAmp Joins Data In Snowflake’s Cloud For Privacy-Driven Insights: CEO McCray
25 Aug 2021
‘Fear of Missing Out Is Not a Marketing Strategy’: Pearle Vision’s Doug Zarkin
25 Aug 2021
CTV Unlocks More Detailed Audience Insights: Samba TV’s Kris Magel
25 Aug 2021
TransUnion’s New TruAudience Suite Views Identity In “3D”: Spiegel
24 Aug 2021
AI Helps In-Flight Optimization for Campaigns: VMLY&R’s Jennifer Kohl
23 Aug 2021
Partnerships, Automation Underpin Future of Advanced TV: Execs from Comcast Technology Solutions, , GroupM, NBCUniversal, AMC, Publicis, OMD
22 Aug 2021
What’s The Frequency? Innovid / ANA Study Uncovers CTV Measurement Patterns
18 Aug 2021
Advertisers Will Soon Prioritize Addressable TV Over Linear: Finecast’s Harry Harcus
18 Aug 2021
From Defense To Offense: Pixability’s Duffy Flips CTV Suitability On Its Head
18 Aug 2021
‘We’re Moving From Outputs to Outcomes’: 4A’s Marla Kaplowitz
17 Aug 2021
Data Applications Aren’t Limited to Cross-Screen Currency: LiveRamp’s Christine Grammier
12 Aug 2021
Four Reasons Why IAS Is Buying Publica: IAS CEO Utzschneider
11 Aug 2021
The Four Pillars Of A Clean Ad Supply Framework: 4As’ Karandikar
11 Aug 2021
Integral Ad Science Acquires Programmatic Sell-side Provider Publica for $220 Million
10 Aug 2021
Measure Cross-Screen Impact, Not Just Delivery: Wavemaker’s Nancy Beekman
10 Aug 2021
The #BeetCast Season Finale: It’s Time for Facebook to Be Responsible, Lou Paskalis
9 Aug 2021
Demand Grows for Outcomes-Based Ad Metrics: Roku’s Gaurav Shirole
9 Aug 2021
GroupM’s Jaffe Examines SSPs & Beyond In ‘Inclusive’ Supply-Path Interrogation
9 Aug 2021
Cross-Screen Metrics Are Evolving With Ad Targeting: Roku’s Louqman Parampath & GroupM’s Matt Sweeney
5 Aug 2021
Outcomes Provide Deeper Insights on Campaigns: Connelly Partners’ Michelle Capasso
5 Aug 2021
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