Measurement

Household Or Key-Holder: How Precise Can TVs Target Ads?
Household Or Key-Holder: How Precise Can TVs Target Ads?
18 May 2017
Full-Page Interstitial Ads On Mobile Phones ‘Annoying, Disruptive’: Receptiv Test
Full-Page Interstitial Ads On Mobile Phones ‘Annoying, Disruptive’: Receptiv Test
18 May 2017
Harmelin’s Cross: Video Is ‘Future Of Digital,’ Ecosystem Vigilance Required
Harmelin’s Cross: Video Is ‘Future Of Digital,’ Ecosystem Vigilance Required
18 May 2017
Broadcasters Must Go Holistic In TV’s Fuzzy Future: Ooyala’s Braley
Broadcasters Must Go Holistic In TV’s Fuzzy Future: Ooyala’s Braley
17 May 2017
Havas’ Kanefsky: TV Buyers Want Impact, Great Content And More Ratings Points
Havas’ Kanefsky: TV Buyers Want Impact, Great Content And More Ratings Points
17 May 2017
Unruly’s Prywes On Video Ad Engagement, Emotional Storytelling
Unruly’s Prywes On Video Ad Engagement, Emotional Storytelling
16 May 2017
FreeWheel’s Rooke: Marketers Have Gained Deeper Understanding Of Brand Safety Across Screens
FreeWheel’s Rooke: Marketers Have Gained Deeper Understanding Of Brand Safety Across Screens
15 May 2017
IAB Research: Link Between NewFronts, Original Video Ad Spend Upswing
IAB Research: Link Between NewFronts, Original Video Ad Spend Upswing
10 May 2017
Shared Responsibility For Optimal Ad Experience Creates ‘Virtuous Circle’: FreeWheel’s Rooke
Shared Responsibility For Optimal Ad Experience Creates ‘Virtuous Circle’: FreeWheel’s Rooke
10 May 2017
After P2P Legacy, Tru Optik Rises On Local Tracking, Other Services
After P2P Legacy, Tru Optik Rises On Local Tracking, Other Services
9 May 2017
Turner’s Johnson Looks Beyond C7 To Dynamic VOD Ad Delivery
Turner’s Johnson Looks Beyond C7 To Dynamic VOD Ad Delivery
9 May 2017
With Next TV Upfront, Addressable TV is Hitting Scale: one2one Media’s Power
With Next TV Upfront, Addressable TV is Hitting Scale: one2one Media’s Power
9 May 2017
Publicis Media’s Shlachter Looking For The Actionable And Impactful At NewFronts
Publicis Media’s Shlachter Looking For The Actionable And Impactful At NewFronts
7 May 2017
Mindshare’s Witkowski: ‘Inspired And Educated’ By Digital Content NewFronts
Mindshare’s Witkowski: ‘Inspired And Educated’ By Digital Content NewFronts
7 May 2017
comScore Expanding “Total Home” Cross Screen Measurement
comScore Expanding “Total Home” Cross Screen Measurement
7 May 2017
All Media Suffer Viewability Issues: Analyst Greenfield
All Media Suffer Viewability Issues: Analyst Greenfield
5 May 2017
Nielsen’s Abcarian Backs TV Networks’ New Data Strategies
Nielsen’s Abcarian Backs TV Networks’ New Data Strategies
4 May 2017
Local TV Will Take National Spending: comScore’s Walsh
Local TV Will Take National Spending: comScore’s Walsh
4 May 2017
Neustar’s Slyter Considers Data Sets For Linear TV Play
Neustar’s Slyter Considers Data Sets For Linear TV Play
4 May 2017
Prediction Engines Guess TV Audience In New Era: TiVo’s FitzGerald
Prediction Engines Guess TV Audience In New Era: TiVo’s FitzGerald
3 May 2017