Measurement

Playlists & Series

Travel Joins Autos, Financial Services As Big Audience Targeting Categories: Experian’s Danaher
Travel Joins Autos, Financial Services As Big Audience Targeting Categories: Experian’s Danaher
26 Mar 2017
Video Emerging As Driver Of Physical Store Traffic: Placed’s Shim
Video Emerging As Driver Of Physical Store Traffic: Placed’s Shim
26 Mar 2017
Solving Foundational Capabilities Paves The Way For Best Use Of Data: Disney ABC’s Dean
Solving Foundational Capabilities Paves The Way For Best Use Of Data: Disney ABC’s Dean
26 Mar 2017
Reach And Creative Drive Ad ROI: Facebook’s Slotwiner
Reach And Creative Drive Ad ROI: Facebook’s Slotwiner
26 Mar 2017
605’s Dolan: Lots Of Moving Pieces To Audience Targeting And Measurement
605’s Dolan: Lots Of Moving Pieces To Audience Targeting And Measurement
23 Mar 2017
NBCU’s Optimization Offerings No Longer Limited To Upfront Or Scatter Buys, Says Colella
NBCU’s Optimization Offerings No Longer Limited To Upfront Or Scatter Buys, Says Colella
23 Mar 2017
Videology Sees Linear TV Ads Grow Programmatically
Videology Sees Linear TV Ads Grow Programmatically
22 Mar 2017
How ‘Desperate’ Marketers Struggle In OTT TV: Tru Optik’s Swanston
How ‘Desperate’ Marketers Struggle In OTT TV: Tru Optik’s Swanston
21 Mar 2017
MediaLink’s Spiegel: New Audience Targeting Useless Without New Measurement Metrics
MediaLink’s Spiegel: New Audience Targeting Useless Without New Measurement Metrics
20 Mar 2017
Amid Audience Declines, TV Networks Must Prove Outcomes: Tom Rogers of WinView Games
Amid Audience Declines, TV Networks Must Prove Outcomes: Tom Rogers of WinView Games
20 Mar 2017
Liberty Global’s Paul: Focus On ‘Attention Economics,’ Not Just Consumption
Liberty Global’s Paul: Focus On ‘Attention Economics,’ Not Just Consumption
19 Mar 2017
Sky TV’s West On Data Enablement And The Five-Country Rollout Of AdSmart Addressable
Sky TV’s West On Data Enablement And The Five-Country Rollout Of AdSmart Addressable
19 Mar 2017
Fox, Turner And Viacom Consortium: Scale And Efficiency For Audience Targeting, Says Turner’s Porter
Fox, Turner And Viacom Consortium: Scale And Efficiency For Audience Targeting, Says Turner’s Porter
19 Mar 2017
Better Measurement Can Plug Digital Targeting Gaps: Nielsen Catalina’s Feigenson
Better Measurement Can Plug Digital Targeting Gaps: Nielsen Catalina’s Feigenson
16 Mar 2017
Video At Inflection Point: From Branding To Driving Sales, Says Sequent’s Spaeth
Video At Inflection Point: From Branding To Driving Sales, Says Sequent’s Spaeth
15 Mar 2017
Eyeview’s Harnevo: Focusing On Business Outcomes Solves Many Digital Media Issues
Eyeview’s Harnevo: Focusing On Business Outcomes Solves Many Digital Media Issues
15 Mar 2017
In Lieu Of TV Ads, West Elm Embraces Video And Tests Retargeting
In Lieu Of TV Ads, West Elm Embraces Video And Tests Retargeting
14 Mar 2017
BoA’s Paskalis Has Three Key Questions For Mobile Ads
BoA’s Paskalis Has Three Key Questions For Mobile Ads
13 Mar 2017
Facebook’s Slotwiner: Advertiser ROI Questions Getting More Sophisticated
Facebook’s Slotwiner: Advertiser ROI Questions Getting More Sophisticated
13 Mar 2017
One-To-One Mobile Engagement Challenges Traditional Ad Models: IAB’s Rothenberg
One-To-One Mobile Engagement Challenges Traditional Ad Models: IAB’s Rothenberg
8 Mar 2017