Measurement

Irwin Gotlieb Predicts Troubling Tipping Point for TV Ad Pricing
9 Jul 2021
Unified Audience Measurement Starts With Identity: Nielsen’s Karthik Rao & GroupM’s Matt Sweeney
8 Jul 2021
Build Back Better: MediaMath’s Zawadzki On The New, ‘Enterprise-Open’ Ad Infrastructure
7 Jul 2021
Immersive Ad Experiences Promise Optimized Results: Dentsu’s Sarah Stringer
7 Jul 2021
#BeetCast: Irwin Gotlieb Sees Crisis in Television Ad Pricing Ahead
6 Jul 2021
Making Responsible Media A Reality: Kirk McDonald, Adam Gerhart and Marla Kaplowitz Put It in Focus
1 Jul 2021
AI Can Boost Ad Transparency In Age Of First-Party Proliferation: IBM’s Hlavacek
1 Jul 2021
Transparency In The Age Of Complexity: Execs from ANA, 4A’s, IBM Watson Advertising, GroupM and MediaMath
30 Jun 2021
TV Measurement Is Evolving As Viewing Habits Change: Execs From Nielsen, Forrester, Comcast, Wavemaker, Essence and GroupM
30 Jun 2021
Xandr’s New Tool ‘Tears Down Silos’ Of Linear, Addressable: Martin
30 Jun 2021
Customized Ads at Scale Are Key to Optimized Video Campaigns: GroupM’s Liza Davidian
29 Jun 2021
“Don’t Be Naive” About the Impact of Media on Society , Irwin Gotlieb
27 Jun 2021
Global Forum on Responsible Media – Watch the Program on Demand
24 Jun 2021
Taking A Stand: Finecast’s Jakob Nielsen Spends Responsibly On CTV
24 Jun 2021
Making Media Responsible: Rallying Around Essential Conversations on June 23, Kirk McDonald Explains
22 Jun 2021
Panel Data Provide More Complete Picture of Consumer Habits: Nielsen’s Kimberly Gilberti
22 Jun 2021
#BeetCast: Investing in Diversity Needs More Inclusive Planning and Measurement, Spark Foundry’s Jason Smith
21 Jun 2021
Ad Fraud, Viewability Are Still Key Concerns for Advertisers: Essence’s Adam Gerber
17 Jun 2021
‘We Kicked Off Our First Meeting for Upfront 2022’: Disney’s Lisa Valentino
14 Jun 2021
ANA Returns to In-Person Events this Week with the Annual Media Conference
13 Jun 2021
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