Measurement

Before You Find Audiences, Know What Triggers Them: MEC’s Fremont
Before You Find Audiences, Know What Triggers Them: MEC’s Fremont
3 Apr 2017
Moat Video Score And The Evolution Of Ad Effectiveness
Moat Video Score And The Evolution Of Ad Effectiveness
30 Mar 2017
Spotify Rolls Out New Metrics To Better Define And Target Users
Spotify Rolls Out New Metrics To Better Define And Target Users
29 Mar 2017
Rogers Dissects TV Audience Declines And The Challenges Of Better Audience Targeting
Rogers Dissects TV Audience Declines And The Challenges Of Better Audience Targeting
28 Mar 2017
What Makes Great Marketing, By MediaMath’s O’Connell
What Makes Great Marketing, By MediaMath’s O’Connell
28 Mar 2017
Alphonso Brings Real-Time To TV Attribution: CEO Chordia
Alphonso Brings Real-Time To TV Attribution: CEO Chordia
27 Mar 2017
Travel Joins Autos, Financial Services As Big Audience Targeting Categories: Experian’s Danaher
Travel Joins Autos, Financial Services As Big Audience Targeting Categories: Experian’s Danaher
26 Mar 2017
Video Emerging As Driver Of Physical Store Traffic: Placed’s Shim
Video Emerging As Driver Of Physical Store Traffic: Placed’s Shim
26 Mar 2017
Solving Foundational Capabilities Paves The Way For Best Use Of Data: Disney ABC’s Dean
Solving Foundational Capabilities Paves The Way For Best Use Of Data: Disney ABC’s Dean
26 Mar 2017
Reach And Creative Drive Ad ROI: Facebook’s Slotwiner
Reach And Creative Drive Ad ROI: Facebook’s Slotwiner
26 Mar 2017
605’s Dolan: Lots Of Moving Pieces To Audience Targeting And Measurement
605’s Dolan: Lots Of Moving Pieces To Audience Targeting And Measurement
23 Mar 2017
NBCU’s Optimization Offerings No Longer Limited To Upfront Or Scatter Buys, Says Colella
NBCU’s Optimization Offerings No Longer Limited To Upfront Or Scatter Buys, Says Colella
23 Mar 2017
Videology Sees Linear TV Ads Grow Programmatically
Videology Sees Linear TV Ads Grow Programmatically
22 Mar 2017
Monumental Shift’s Davis: Forget The Funnel, Focus On Outcomes
Monumental Shift’s Davis: Forget The Funnel, Focus On Outcomes
21 Mar 2017
How ‘Desperate’ Marketers Struggle In OTT TV: Tru Optik’s Swanston
How ‘Desperate’ Marketers Struggle In OTT TV: Tru Optik’s Swanston
21 Mar 2017
MediaLink’s Spiegel: New Audience Targeting Useless Without New Measurement Metrics
MediaLink’s Spiegel: New Audience Targeting Useless Without New Measurement Metrics
20 Mar 2017
Amid Audience Declines, TV Networks Must Prove Outcomes: Tom Rogers of WinView Games
Amid Audience Declines, TV Networks Must Prove Outcomes: Tom Rogers of WinView Games
20 Mar 2017
Sky TV’s West On Data Enablement And The Five-Country Rollout Of AdSmart Addressable
Sky TV’s West On Data Enablement And The Five-Country Rollout Of AdSmart Addressable
19 Mar 2017
Better Measurement Can Plug Digital Targeting Gaps: Nielsen Catalina’s Feigenson
Better Measurement Can Plug Digital Targeting Gaps: Nielsen Catalina’s Feigenson
16 Mar 2017
Video At Inflection Point: From Branding To Driving Sales, Says Sequent’s Spaeth
Video At Inflection Point: From Branding To Driving Sales, Says Sequent’s Spaeth
15 Mar 2017