Measurement

Playlists & Series

Data No Longer In The Rear-View Mirror: Cadent’s Mitchko
Data No Longer In The Rear-View Mirror: Cadent’s Mitchko
25 Jan 2017
More Uniform Standards Would Advance One-To-One Targeting: VM1’s Shlachter
More Uniform Standards Would Advance One-To-One Targeting: VM1’s Shlachter
24 Jan 2017
CES Sessions: Parsing Ad Load Limits With 605, NBCUniversal, Omnicom And Turner
CES Sessions: Parsing Ad Load Limits With 605, NBCUniversal, Omnicom And Turner
18 Jan 2017
Focusing On Video Outcomes Cures ‘A Lot Of Ills And Worries’: Eyeview’s Harnevo
Focusing On Video Outcomes Cures ‘A Lot Of Ills And Worries’: Eyeview’s Harnevo
9 Jan 2017
comScore’s Fulgoni On Internet-Connected Devices And The Future of Media Research
comScore’s Fulgoni On Internet-Connected Devices And The Future of Media Research
8 Jan 2017
On Addressable TV Execs’ Wishlist: Standards And Scale
On Addressable TV Execs’ Wishlist: Standards And Scale
29 Dec 2016
Beet Retreat Explores Pain Points Of Cross-Platform Measurement w/ Google, Charter, Adobe, Comcast
Beet Retreat Explores Pain Points Of Cross-Platform Measurement w/ Google, Charter, Adobe, Comcast
21 Dec 2016
GroupM’s Rob Norman: Viewability Not Acceptable in Feed-Based Environments
GroupM’s Rob Norman: Viewability Not Acceptable in Feed-Based Environments
20 Dec 2016
Next Stop For 605: CES, New Devices And Cross-Screen Measurement Opportunities
Next Stop For 605: CES, New Devices And Cross-Screen Measurement Opportunities
19 Dec 2016
Starcom’s Richman Looks to New Opportunities at CES, More Addressable TV
Starcom’s Richman Looks to New Opportunities at CES, More Addressable TV
14 Dec 2016
Turner ‘Ignite’ Slims Down And Powers Up The Ad Experience In ‘Test And Learn’ Year
Turner ‘Ignite’ Slims Down And Powers Up The Ad Experience In ‘Test And Learn’ Year
14 Dec 2016
Google’s Jen Koester: “We will be an open platform for the future of TV”
Google’s Jen Koester: “We will be an open platform for the future of TV”
14 Dec 2016
GroupM’s Gotlieb: Census-Level Data Needed To ‘Join The Dots’ Between TV, Digital
GroupM’s Gotlieb: Census-Level Data Needed To ‘Join The Dots’ Between TV, Digital
13 Dec 2016
4C Insights Knows Who’s Being Social, Who’s Skipping Commercials
4C Insights Knows Who’s Being Social, Who’s Skipping Commercials
12 Dec 2016
Mindshare’s Zohrer Seeks Silver Bullet For Unified Measurement
Mindshare’s Zohrer Seeks Silver Bullet For Unified Measurement
12 Dec 2016
Census-Level TV Data Begins To Go Global: Kantar’s Swadley
Census-Level TV Data Begins To Go Global: Kantar’s Swadley
11 Dec 2016
Addressable Advertising Is ‘True Attribution,’ Says MODI Media’s Bologna
Addressable Advertising Is ‘True Attribution,’ Says MODI Media’s Bologna
9 Dec 2016
UK Close To Picking Hybrid TV Measurement Supplier
UK Close To Picking Hybrid TV Measurement Supplier
8 Dec 2016
Addressable TV Is A ‘Tactic That’s Evolving’: Comcast’s Kevin Smith
Addressable TV Is A ‘Tactic That’s Evolving’: Comcast’s Kevin Smith
5 Dec 2016
Trump’s Campaign Success Has Lessons For Marketers, comScore’s Livek
Trump’s Campaign Success Has Lessons For Marketers, comScore’s Livek
2 Dec 2016