Measurement

Convergence, Diversity Lead NewFront Themes: Digitas’s Jodi Robinson
19 May 2021
NBCUniversal Touts “One Platform” Offering at its Upfront
17 May 2021
Linear Addressable TV Is ‘True Convergence Point’: Discovery’s Huda Kazi
17 May 2021
Piecing It Together: Amobee’s Daft Re-Unifies Distribution For Media Owners
17 May 2021
Upfront Market Faces Pressure Amid Need for Flexibility: Mars’ Ron Amram
13 May 2021
YouTube In Context: Essence’s Fisher Heeds Platform’s Growth
12 May 2021
Outcomes Are Backbone of Healthcare Targeting: DeepIntent’s Jen Werther
12 May 2021
Endless Endpoints: Finding & Overcoming CTV Ad Complexity With Publicis’ Askinasi
11 May 2021
TransUnion is Powering OpenAP’s ID Solution
10 May 2021
CTV Advertising Helps to Drive Purchase Intent: Saucony’s Grace Smith
10 May 2021
Brands, DTC Marketers All Benefit From TV Ads: A+E’s Peter Olsen
6 May 2021
Upfronts Rebooted: LiveRamp’s Prasad On New-Look TV Ad Market
6 May 2021
Omnichannel Strategy Demands Agency Integration: Canvas’s Paul Woolmington
4 May 2021
YouTube Second to Netflix in the Living Room Viewing
3 May 2021
nicolle pangis interview
From TV Sales House to Powerhouse in Advanced TV, My Chat with Nicolle Pangis, CEO of Ampersand
3 May 2021
With Tech In Tow, TV Upfronts Still Matter: Wavemaker’s Rinaldi
29 Apr 2021
Comscore’s Hinnant: Massive, Passive Measurement Is A Panel-Beater
28 Apr 2021
Audience Shift to Streaming Makes for Record-Setting Year: Tubi’s Mark Rotblat
27 Apr 2021
Powering Dentsu’s DELTA Is Just The Start: VideoAmp’s Parkes
22 Apr 2021
Ad Spend Will Diversify During Upfront Sales Season: Magna’s Dani Benowitz
22 Apr 2021
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