Measurement

Playlists & Series

Magna’s Cohen ‘Very Encouraged’ With Early Addressable Cross-Platform Results
Magna’s Cohen ‘Very Encouraged’ With Early Addressable Cross-Platform Results
13 Oct 2016
Household Level Cross-Platform Attribution ‘Absolutely Critical’: Carat’s Ray
Household Level Cross-Platform Attribution ‘Absolutely Critical’: Carat’s Ray
12 Oct 2016
IAB’s Wiener Sees More Creative Story Telling, Sophisticated Targeting
IAB’s Wiener Sees More Creative Story Telling, Sophisticated Targeting
11 Oct 2016
Addressable Advertising Orchestrates Cross-Channel Experiences: BOA’s Paskalis
Addressable Advertising Orchestrates Cross-Channel Experiences: BOA’s Paskalis
11 Oct 2016
Addressable TV ‘Perfect Entry Point’ To Media Mix Modeling: Experian’s Stocki
Addressable TV ‘Perfect Entry Point’ To Media Mix Modeling: Experian’s Stocki
10 Oct 2016
OMD’s de Nardis: Facebook Metric Misstep Highlights Need For Third-Party Measurement
OMD’s de Nardis: Facebook Metric Misstep Highlights Need For Third-Party Measurement
9 Oct 2016
Don’t Vacate The Top Of The Funnel, Nielsen’s Solomon Tells Marketers
Don’t Vacate The Top Of The Funnel, Nielsen’s Solomon Tells Marketers
7 Oct 2016
Inside Nielsen’s Quest To Give Publishers Cross-Platform Audience Data
Inside Nielsen’s Quest To Give Publishers Cross-Platform Audience Data
6 Oct 2016
Time-Based Digital Ad Currency Dependent Upon Quality Content: Carat’s Ray
Time-Based Digital Ad Currency Dependent Upon Quality Content: Carat’s Ray
4 Oct 2016
Proposed IAB Ad Guidelines: No Autoplay For Mobile Devices Using Data
Proposed IAB Ad Guidelines: No Autoplay For Mobile Devices Using Data
3 Oct 2016
Blame Attribution Analytics, Not Television: Durrios Of Neustar MarketShare
Blame Attribution Analytics, Not Television: Durrios Of Neustar MarketShare
30 Sep 2016
Organic Traffic Is Stagnant, But Social Can Help, Adobe Research Finds
Organic Traffic Is Stagnant, But Social Can Help, Adobe Research Finds
30 Sep 2016
Samba TV Brings Real-Time, Cross-Device TV Attribution To Europe
Samba TV Brings Real-Time, Cross-Device TV Attribution To Europe
30 Sep 2016
Brands Need Education On Cross-Device Attribution: OpenX’s Mesa
Brands Need Education On Cross-Device Attribution: OpenX’s Mesa
30 Sep 2016
BoA Wants Facebook Transparency After Video Metrics Revelations
BoA Wants Facebook Transparency After Video Metrics Revelations
30 Sep 2016
Half Of Ads Are Mistargeted: Facebook Atlas’ Webb
Half Of Ads Are Mistargeted: Facebook Atlas’ Webb
29 Sep 2016
Pendulum Swings To Premium Video But Viewer Fragmentation Challenging: FreeWheel’s Rooke
Pendulum Swings To Premium Video But Viewer Fragmentation Challenging: FreeWheel’s Rooke
22 Sep 2016
Ireland’s RTÉ Embraces Native Branded Content, Seeks Better Cross-Screen Measurement
Ireland’s RTÉ Embraces Native Branded Content, Seeks Better Cross-Screen Measurement
21 Sep 2016
Advance Local’s Sutton Sees Bid Demand for Digital Advertising in Politics
Advance Local’s Sutton Sees Bid Demand for Digital Advertising in Politics
15 Sep 2016
Without Household-Level Data, ‘Average’ Frequency For Political Campaigns Can Be Scary: comScore’s Davidsen
Without Household-Level Data, ‘Average’ Frequency For Political Campaigns Can Be Scary: comScore’s Davidsen
15 Sep 2016