Measurement

CES Sessions: 605, NBCUniversal, Omnicom And Turner Discuss Dynamic Creative Optimization
CES Sessions: 605, NBCUniversal, Omnicom And Turner Discuss Dynamic Creative Optimization
26 Jan 2017
Omnicom’s Steuer Hoping To Avoid ‘Hodge-Podge’ Of TV Audience-Buying Methods
Omnicom’s Steuer Hoping To Avoid ‘Hodge-Podge’ Of TV Audience-Buying Methods
26 Jan 2017
How Experian Helped Toyota Track Drivers, From TV To Showroom
How Experian Helped Toyota Track Drivers, From TV To Showroom
25 Jan 2017
Data No Longer In The Rear-View Mirror: Cadent’s Mitchko
Data No Longer In The Rear-View Mirror: Cadent’s Mitchko
25 Jan 2017
CES Sessions: Parsing Ad Load Limits With 605, NBCUniversal, Omnicom And Turner
CES Sessions: Parsing Ad Load Limits With 605, NBCUniversal, Omnicom And Turner
18 Jan 2017
CES Sessions: 605’s CEO Dolan Builds On Cable Industry Roots In Addressable Linear TV
CES Sessions: 605’s CEO Dolan Builds On Cable Industry Roots In Addressable Linear TV
16 Jan 2017
Turner’s Strober Explains Advanced Linear TV Audience Targeting
Turner’s Strober Explains Advanced Linear TV Audience Targeting
10 Jan 2017
Focusing On Video Outcomes Cures ‘A Lot Of Ills And Worries’: Eyeview’s Harnevo
Focusing On Video Outcomes Cures ‘A Lot Of Ills And Worries’: Eyeview’s Harnevo
9 Jan 2017
comScore’s Fulgoni On Internet-Connected Devices And The Future of Media Research
comScore’s Fulgoni On Internet-Connected Devices And The Future of Media Research
8 Jan 2017
On Addressable TV Execs’ Wishlist: Standards And Scale
On Addressable TV Execs’ Wishlist: Standards And Scale
29 Dec 2016
Premium Video’s Evolving Value According to FreeWheel, Integral Ad Science & Mediaocean
Premium Video’s Evolving Value According to FreeWheel, Integral Ad Science & Mediaocean
22 Dec 2016
Beet Retreat Explores Pain Points Of Cross-Platform Measurement w/ Google, Charter, Adobe, Comcast
Beet Retreat Explores Pain Points Of Cross-Platform Measurement w/ Google, Charter, Adobe, Comcast
21 Dec 2016
GroupM’s Rob Norman: Viewability Not Acceptable in Feed-Based Environments
GroupM’s Rob Norman: Viewability Not Acceptable in Feed-Based Environments
20 Dec 2016
Next Stop For 605: CES, New Devices And Cross-Screen Measurement Opportunities
Next Stop For 605: CES, New Devices And Cross-Screen Measurement Opportunities
19 Dec 2016
FreeWheel Report: OTT, Set-Top Box VOD Viewing Eclipses Desktop
FreeWheel Report: OTT, Set-Top Box VOD Viewing Eclipses Desktop
18 Dec 2016
Beet Retreat Panel Explores Advanced TV: MasterCard, Bank of America, Publicis, Eyeview, Twitter
Beet Retreat Panel Explores Advanced TV: MasterCard, Bank of America, Publicis, Eyeview, Twitter
13 Dec 2016
Furious Corp.’s Swartz To Media Sellers: Do The Math With Ease, Regardless Of Currency
Furious Corp.’s Swartz To Media Sellers: Do The Math With Ease, Regardless Of Currency
13 Dec 2016
GroupM’s Gotlieb: Census-Level Data Needed To ‘Join The Dots’ Between TV, Digital
GroupM’s Gotlieb: Census-Level Data Needed To ‘Join The Dots’ Between TV, Digital
13 Dec 2016
4C Insights Knows Who’s Being Social, Who’s Skipping Commercials
4C Insights Knows Who’s Being Social, Who’s Skipping Commercials
12 Dec 2016
Mindshare’s Zohrer Seeks Silver Bullet For Unified Measurement
Mindshare’s Zohrer Seeks Silver Bullet For Unified Measurement
12 Dec 2016