Measurement

MasterCard Automated Advertising Panel Debates Future Of Ad Outcomes (full session)
MasterCard Automated Advertising Panel Debates Future Of Ad Outcomes (full session)
11 Jul 2017
Alphonso’s Mark Gall: Connecting TV To Mobile, Consumer Ad Exposure To Results
Alphonso’s Mark Gall: Connecting TV To Mobile, Consumer Ad Exposure To Results
10 Jul 2017
A+E, 605 Dissect Viewing, Transactional Data And Bust Some Myths In The Process
A+E, 605 Dissect Viewing, Transactional Data And Bust Some Myths In The Process
10 Jul 2017
While Video Formats Differ, It’s The Allocation Of Value That Counts: ESPN’s Eric Johnson
While Video Formats Differ, It’s The Allocation Of Value That Counts: ESPN’s Eric Johnson
9 Jul 2017
Agency Tech Chiefs Want Clients To Back Outcomes Over Proxies
Agency Tech Chiefs Want Clients To Back Outcomes Over Proxies
6 Jul 2017
Clients Caught Between Two Worlds: Agency Panel Discusses
Clients Caught Between Two Worlds: Agency Panel Discusses
6 Jul 2017
FreeWheel Report: OTT TV Eclipses Desktop For Premium Video Consumption
FreeWheel Report: OTT TV Eclipses Desktop For Premium Video Consumption
29 Jun 2017
Nielsen Turns Up the Volume On Audio Ads
Nielsen Turns Up the Volume On Audio Ads
28 Jun 2017
AI Changes The Marketing Game, Nielsen’s Bennathan Thinks
AI Changes The Marketing Game, Nielsen’s Bennathan Thinks
28 Jun 2017
Amplifi US President Lucas Cridland: Big Data Disconnect Between Broadcast, Other Video Providers
Amplifi US President Lucas Cridland: Big Data Disconnect Between Broadcast, Other Video Providers
27 Jun 2017
A+E’s Mel Berning: Less Intuition, More Data Inform Advertiser Program Decisions
A+E’s Mel Berning: Less Intuition, More Data Inform Advertiser Program Decisions
26 Jun 2017
Alphonso’s Kodige Takes TV Ad-Tracking To Movie Theaters
Alphonso’s Kodige Takes TV Ad-Tracking To Movie Theaters
26 Jun 2017
IPG’s Data Chief Goes The Extra Mile, Beyond Proxies
IPG’s Data Chief Goes The Extra Mile, Beyond Proxies
26 Jun 2017
More Standards For Advanced TV, Premium Video A Bulwark For Agencies: MEC’s Tim Castree
More Standards For Advanced TV, Premium Video A Bulwark For Agencies: MEC’s Tim Castree
25 Jun 2017
TV Is Moving Down The Funnel: Alphonso’s Gall
TV Is Moving Down The Funnel: Alphonso’s Gall
23 Jun 2017
Mastercard Ad Intelligence’s Jay Sears: More Brands Focused On Business Outcomes
Mastercard Ad Intelligence’s Jay Sears: More Brands Focused On Business Outcomes
22 Jun 2017
More Advertisers Moving To Outcomes-Based Measurement: Nielsen Catalina’s Andrew Feigenson
More Advertisers Moving To Outcomes-Based Measurement: Nielsen Catalina’s Andrew Feigenson
21 Jun 2017
Analyst Wieser: Ad Downturn To Cast Shadow on Cannes
Analyst Wieser: Ad Downturn To Cast Shadow on Cannes
29 May 2017
OpenAP ‘Good News For Us’ Says Nielsen’s Hasker
OpenAP ‘Good News For Us’ Says Nielsen’s Hasker
25 May 2017
NBCU’s Yaccarino Lauds Set-Top Box Insights for Advertising Results
NBCU’s Yaccarino Lauds Set-Top Box Insights for Advertising Results
23 May 2017