Measurement

Playlists & Series

Bought By Oracle, Goodhart’s Moat Takes Ad-Tech To TV Upfront
Bought By Oracle, Goodhart’s Moat Takes Ad-Tech To TV Upfront
19 Apr 2017
Adobe, Simulmedia Execs Examine How Digital Data Can Inform Linear TV
Adobe, Simulmedia Execs Examine How Digital Data Can Inform Linear TV
17 Apr 2017
Is Viewability A Sideshow? Moat, Ooyala & Eyeview Discuss
Is Viewability A Sideshow? Moat, Ooyala & Eyeview Discuss
16 Apr 2017
New Data Sources Are Coming: TruOptik, Neustar, Alphonso & 605 Discuss
New Data Sources Are Coming: TruOptik, Neustar, Alphonso & 605 Discuss
16 Apr 2017
Alphonso’s Gall Targets Distracted TV Viewers On Second Screens
Alphonso’s Gall Targets Distracted TV Viewers On Second Screens
16 Apr 2017
Beet Outcomes Summit: Exploring Lift With Placed, Experian, Facebook, Nielsen Catalina And MediaMath
Beet Outcomes Summit: Exploring Lift With Placed, Experian, Facebook, Nielsen Catalina And MediaMath
12 Apr 2017
MEC’s Fremont, Furious Corp’s Swartz Assess ‘Confusing’ Video Marketplace
MEC’s Fremont, Furious Corp’s Swartz Assess ‘Confusing’ Video Marketplace
9 Apr 2017
Led By Travel, Marketers’ Perception Of Digital Video Driving Sales Is Growing: Sequent’s Spaeth
Led By Travel, Marketers’ Perception Of Digital Video Driving Sales Is Growing: Sequent’s Spaeth
9 Apr 2017
With Context A Key Sales Driver, Digital Media Needs A ‘Deep Dive’: Nielsen Catalina’s Feigenson
With Context A Key Sales Driver, Digital Media Needs A ‘Deep Dive’: Nielsen Catalina’s Feigenson
9 Apr 2017
Monumental Shift’s Davis: Focus On Revenue, Not ‘Measuring Lots Of Stuff’
Monumental Shift’s Davis: Focus On Revenue, Not ‘Measuring Lots Of Stuff’
7 Apr 2017
BOA’s Paskalis: Brand Safety On Digital Platforms A ‘100 Percent Requirement’
BOA’s Paskalis: Brand Safety On Digital Platforms A ‘100 Percent Requirement’
6 Apr 2017
FreeWheel Council Research: Consumer Ad Experience Tops Agency, Brand Concerns
FreeWheel Council Research: Consumer Ad Experience Tops Agency, Brand Concerns
4 Apr 2017
ANA’s Liodice: Brand Marketers Must Rein In Digital Issues That ‘Confound And Confuse Us’
ANA’s Liodice: Brand Marketers Must Rein In Digital Issues That ‘Confound And Confuse Us’
3 Apr 2017
In A First For OTT, Roku Moves From Audience Measurement To Demographic Guarantees
In A First For OTT, Roku Moves From Audience Measurement To Demographic Guarantees
3 Apr 2017
Publicis’ Shlachter Divines The Future Of Video Viewing, Commercial Load And Measurement
Publicis’ Shlachter Divines The Future Of Video Viewing, Commercial Load And Measurement
3 Apr 2017
Before You Find Audiences, Know What Triggers Them: MEC’s Fremont
Before You Find Audiences, Know What Triggers Them: MEC’s Fremont
3 Apr 2017
Moat Video Score And The Evolution Of Ad Effectiveness
Moat Video Score And The Evolution Of Ad Effectiveness
30 Mar 2017
Rogers Dissects TV Audience Declines And The Challenges Of Better Audience Targeting
Rogers Dissects TV Audience Declines And The Challenges Of Better Audience Targeting
28 Mar 2017
What Makes Great Marketing, By MediaMath’s O’Connell
What Makes Great Marketing, By MediaMath’s O’Connell
28 Mar 2017
Alphonso Brings Real-Time To TV Attribution: CEO Chordia
Alphonso Brings Real-Time To TV Attribution: CEO Chordia
27 Mar 2017