Measurement

Tracey Scheppach-
The “Mother of Addressable TV” Calls for a Revolution: “Data Must Be Free” declares Tracey Scheppach
17 Oct 2021
Streaming Video Has Bigger Role in Media Mix: Icon Media’s Minnie Dimesa
14 Oct 2021
What’s Next For TV Ad Data? Views From Amobee, Canvas, Constellation, Molson Coors, Magna, OpenAP, Publicis & Disney Execs
13 Oct 2021
VideoAmp’s Inscape Extension Is The Collaboration We Need: Chakalos
13 Oct 2021
Buying CTV Ads Calls for Holistic Approach to Video: Dentsu’s Cara Lewis
6 Oct 2021
More Brands Are Investing in Full-Funnel Ad Strategies: LoopMe’s Simon Stone
4 Oct 2021
Nine Things We Learned From Our CTV Data Series presented by Sabio
28 Sep 2021
TV Measurement at a Crossroads: #BeetCast Podcast w/ Jon Watts Jo Kinsella and Jonathan Steuer
27 Sep 2021
CTV Brings Addressable Advertising at Scale: LG Ads’ Raghu Kodige
27 Sep 2021
Streaming TV Offers Way to Reach Canada’s Cord-Cutters: Roku’s Christina Summers
23 Sep 2021
CTV Advertising Benefits From Unique Data: LG Ads’ Katie Barrett
21 Sep 2021
Wenda Millard on Innovation, Media Transformation and Advice for Women Navigating Work, Family and the Pandemic
19 Sep 2021
Neustar A ‘Nice Fit’ At $3.1bn: TransUnion’s Spiegel On Building Out Identity Capabilities
16 Sep 2021
Changes & Challenges: Engine’s Davidson On Ads’ New Data Opportunity
16 Sep 2021
Viewer Data Underpin CTV Targeting: LG Ads’ Serge Matta
15 Sep 2021
Engine CEO Cacy Wants To Give Brands The Best Of Both Worlds
9 Sep 2021
AI Has Bigger Role In Media Investment: Mars’s Ron Amram
9 Sep 2021
CTV Drives Reach, Results for Brands: Execs from Pixability, Essence, Saucony
7 Sep 2021
Outcomes-Based Metrics Are Evolving to Replace Cookies: Dentsu’s Peter Vandre
2 Sep 2021
Addressable Advertising Marks Convergence of Linear, CTV: Execs from Beachfront, Vizio, Digitas, Discovery, Canoe, Vevo, The Trade Desk and Premion
29 Aug 2021
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